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A World Gone Social: How Companies Must Adapt to Survive Hardcover – September 17, 2014
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"Social media has taken the world by storm, leaving many people in the dust. At long last, we have a survival guide. This lively, timely book is relevant for all of us." - Adam Grant, Wharton professor and best selling author of GIVE AND TAKE:
"I read more than 120 business books a year and A World Gone Social is by far the very best I have read on how to successfully navigate and leverage the massive power of social media. This one is a MUST read!!" - John Spence, One of the Top 100 Business Thought Leaders in America
"In our hyper-connected world, every employee, every action, every inch of a company can be under the spotlight at any moment. Are you prepared? Coiné and Babbitt's book will show you exactly what strategies you need in place now to assure success even in times of crisis." - Marshall Goldsmith, Author of the New York Times and global bestseller What Got You Here Won't Get You There:
"Finally, a book that not only provides a realistic account of our world fundamentally transformed by social media but also very valuable tips on how to succeed in the Social Age. This one's a MUST READ for any person or company who seeks to remain relevant." - Vineet Nayar, former CEO, HCL Technologies, and Founder, Sampark Foundation
"It may feel as though the world of business and work has gone mad, but it has simply gone social. If you're looking for some cogent insights to help make sense of it all, read this crystal-clear and practical guide." - Tom Asacker, author of The Business of Belief
The Social Revolution's impact on the business world cannot be over-estimated. Like the meteor that likely precipitated the end of the dinosaurs, Social is the catalyst in an extinction event--and business as we know it has changed forever.
A World Gone Social offers an eye-opening look at fundamental and powerful changes the social collaboration era has set in motion:
● Customers now have the power--just watch what happens as more realize it!
● With increased transparency, businesses must be more ethical--no more pretending
● Command-and-control leadership is now so inefficient, it is a liability
● Nimble and small is the new competitive advantage--few corporations are capable of the agility required by evolving marketplaces
● Recruiting is now a two-way proposition, with job seekers able to peer behind the corporate curtain
● Relationship and community-building is how customers and brand ambassadors are won--and retained
● Engagement--with partners, employees, and customers--is not a luxury; it is a requirement.
Each chapter provides compelling stories and concrete examples of companies demonstrating enlightened business practices and doing Social right--and some that are not--and the lessons to be learned from their experiences. Finally, readers will discover how to objectively assess the fit ness of their own company's culture and social presence...so they may successfully transition from a 20th- to a 21st-century "social" organization.
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Their concept of OPEN – Ordinary People, Extraordinary Network is the giant awakening that needs to be put into action now. In this hyper connected global world, we simply can’t afford to leave talent, skills, engagement and contribution of many on the table. Decision-making and taking action on the most important strategic issues are no longer just the job of a few. Mark and Ted are masterfully inviting us to involve and include the great minds of the ordinary and extraordinary that is in each of us. I salute them. This book not only tells us what is, it also shows us the way.
The book traverses the impact of social on every facet of business including recruiting, customer service, management, sales, even product development. Nothing can be treated as a silo anymore. They make excellent work of showing just how interactive the operation of a social business has become.
While I'm already an advocate of social media, I found the book a useful read. Exposing me to both new ideas, as well as refining my existing thinking. Bravo.
Written by Ted Coine and Mark Babbitt
This practical yet fascinating perspective on how the Social Age can transform an organization into a more profitable and visionary one is a “must-read” book for every leader and every organization.
As society undergoes revolutionary changes, in order to excel so must business. A World Gone Social approaches leadership of those businesses through a humanistic approach which integrates business and social orientations. The core message: Personal engagement with employees and customers alike builds trust. Out of this trust, loyalty is born. From this foundation, Coine and Babbitt outline and detail a step-by-by playbook on how to identify and fix a failing Industrial Age system and how to forecast a successful system by practicing what you have learned about the Social Age.
A World Gone Social is a remarkable book concisely written with the purpose of educating both entrepreneurs and executives how to succeed in our more-fluid-than-ever business climate, and society.
Well done Messrs. Babbitt and Coine