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World View: Global Strategies for the New Economy (Harvard Business Review Book) First Edition Edition

4.3 out of 5 stars 4 customer reviews
ISBN-13: 978-1578511853
ISBN-10: 1578511852
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Editorial Reviews

About the Author

Jeffrey E. Garten is Dean of the Yale School of Management. Formerly a Managing Director for Lehman Brothers, Inc. and The Blackstone Group on Wall Street, he also held senior economic and foreign policy positions in the Nixon, Ford, Carter, and Clinton administrations. Now a columnist for Business Week, his articles have also appeared in the New York Times, the Wall Street Journal, Foreign Affairs, and the Harvard Business Review. He lives with his wife, Ina, in Connecticut and New York.

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Product Details

  • Series: Harvard Business Review Book
  • Hardcover: 340 pages
  • Publisher: Harvard Business Review Press; First Edition edition (January 2, 2000)
  • Language: English
  • ISBN-10: 1578511852
  • ISBN-13: 978-1578511853
  • Product Dimensions: 9.6 x 6.5 x 1.2 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #3,264,442 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Robert Morris HALL OF FAMETOP 100 REVIEWERVINE VOICE on February 10, 2001
Many organizations are now struggling to formulate global strategies for the New Economy. Garten has assembled sixteen different essays in which various experts identify a number of different strategies to consider and then suggest how such strategies could be implemented. The material is organized within four Parts:
Emerging Markets [eg Prahalad and Lieberthal on "The End of Corporate Imperialism"]
Europe and Asia [eg Williamson on "Asia's New Competitive Game"]
Corporate Strategies [eg Porter on "Clusters and the New Economics of Competition]
Leadership [three interviews: Victor Fung, Robert B. Shapiro, and John Browne]
Garten then provides Executive Summaries and About the Contributors, both sections giving the reader a frame-of-reference within which to evaluate the specific essays and their respective authors. Garten is eminently well-qualified. You are urged to check out another of his books, The Mind of the C.E.O., in which he shares what he learned from interviews with 40 CEOs of major global corporations.
In the Introduction, Garten identifies several "common themes" revealed throughout the sixteen essays: operating in a global market requires CEOs to rethink everything about their strategies -- even what strategy means in an environment which is changing so fast and is so brutally competitive; the best strategies require organizations that are set up for gathering massive amounts of information and processing it effectively; companies that succeed on a global scale are constant innovators; great global companies create a culture conducive to extensive internal and external collaboration; and finally, virtually all of the authors agree that change is brining unprecedented opportunity to capture markets and enhance shareholder value.
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The thematic collections of articles from the Harvard Business Review are clearly popular enough to justify more. This one is on globalisation and its implications. As ever, the articles selected are well organised, with a useful short introduction.

As with several of the collections, the really interesting thing is what is not covered. To an observer, three of the things that are really uncertain in the global economy, with large potential implications for global strategy, are financial instability, the growth of consumer dissent and activism and the pressure to build environmental sustainability. The first two topics do not appear at all and the third is represented only by an interview with the CEO of a company that has since changed its name, apparently as a direct of result of customer backlash to its chosen path to sustainability.

The impression is of a book that represents a somewhat complacent corporate conventional wisdom, in which change will occur in ways that we understand and can, within limits, control and more radical possibilities are comfortably not in contemplation. The failure of the Kyoto conference has amply demonstrated this lack of vision. As AtKisson and Hawken have pointed out, the obvious response to the problem of global warming is a large - and, in even the medium term, potentially enormously profitable for someone - thrust to bring on the hydrogen economy. Yet, as far as one can determine from the reports, this solution was not even seriously raised, let alone debated.

A true 'world view' is likely to see strategies that are much more radical and much less comfortable for conservative business, than this collection seems to suggest.
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I am impressed on Garten's and his contributor writers telling MNCs past lessons trying to penetrate into Asia's markets in India and China. I find it interesting especially local companies tried to sort strategies since there are no longer consider as monopoly to counter-attack before they enter the market! This will give local producers to be much more competitive than before. Eventually, they repaired their reputation and efficient production and service than before!MNCs need to worry much especially they don't understand the Asian culture and taste! It may be a suicide mission if MNCs don't study the culture and the background of the country! Although the population in India and China approxed 2.2 billion doesn't mean that it is a 100% peneteration! These may find on Part 1: Emerging Markets and Part 2: Europe and Asia This book is highly recommended to Asian Small-Medium Entrepreneurship and asian big corporate companies as it is important to know how much competitive market as the world trade tariff walls declined! It is undoubtfully an excellent book!
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In this world of changes we must know our next future. This book brings us these informations. Garten handles a torchlight to the future of the world and organizations. It is surprising how he connects the wires and alll we have to do is just follow the line of the words. Undoubtfully is a great book.
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