- Audible Audio Edition
- Listening Length: 6 hours
- Program Type: Audiobook
- Version: Abridged
- Publisher: Random House Audio
- Audible.com Release Date: January 15, 2001
- Language: English
- ASIN: B00005AAQD
- Amazon Best Sellers Rank:
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World War 3.0: Microsoft and Its Enemies Audible – Abridged
Producer: Louis Milgrom
Cover Design: Chip Kidd
Author Photo: Jill Krementz
©2001 Rigatoni, Inc.
(P)2001 Random House, Inc.
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Top Customer Reviews
World War 3.0 couldn't have come at a better time. This book goes into background about Internet browsers, the internet itself and computer operating systems, a key point in the anti-trust lawsuit. And it does an equally thorough job of informing the reader about US anti-trust law. These details are essential to understanding the case against Microsoft, and they are presented here in a way that is detailed yet completely comprehensible.
This would be dry reading indeed if there were not also vivid descriptions of the players; Bill Gates, brilliant, visionary,self-absorbed and completely ill-equipped to play the high-stakes game of personality; the prosecutor, who has gotten himself the case of a lifetime and Judge Thomas Penfield Jackson, traditional and sober judge. What is surprising is how much Judge Jackson reveals in this book, as judges are notoriously close-mouthed.
The appeals process is now underway and it ain't over till it's over. If you want to be informed on a case that will literally affect the future of technology, it's well worth reading World War 3.0.
The spin that was often portrayed in the media was that Microsoft was being victimized or punished just for being successful. The Microsoft media machine did an excellent job of promoting this view either through tactics such as full-page ads in newspapers or Gate's (and others) frequent appearances on television. While I have never been a big fan of Microsoft, part of me started to believe them. After reading this book however, any sympathy that I had for Microsoft, as it relates to the trial, has been erased. Auletta's recounting of the trial makes it clear that they used their monopolistic power to attempt to control or quash any company that threatened the market dominance of any of their core products. In short, they were unwilling to "play fair" and let the best products win in the marketplace.
Some members of the media portrayed Judge Jackson as someone that may have had a grudge against Microsoft.Read more ›
Mr. Auletta is generally very fair in recounting the events of the Microsoft trial, but he also is not a programmer and not a lawyer and not a business strategist and it shows. His grasp of some of the fundamental legal issues at stake is rather poor, and his failure to predict the reasoning of the eminently predictable appeals court (which had already ruled in favor of Microsoft) is a big problem with this book.
Part of the problem is that Mr. Auletta reported only on what he saw, and Microsoft to a large extent wasn't bothering to convince the district court judge of their case (they already felt they'd lose despite Judge Jackson's protests that he was impartial). Microsoft instead focused on setting up the right arguments to later win at the appellate level, which it now looks like they will do.
Mr. Auletta, for all his excellent reporting, ultimately misses Microsoft's deeper game plan, despite noting that the reason Microsoft hired the lawyers that it did was that they previously had one a large reversal at the appellate level for Kodak. He should have looked a bit further into the story, and paid less attention to the (albeit amusing) theatrics of the district court.
Most Recent Customer Reviews
This book from Ken Auletta was written on the famous anti-monopoly case of the US government vs Microsoft. It gives a detailled and broad overview of this intriguing conflict. Read morePublished on July 28, 2009 by Bart De Pelsmaeker
...and you don't really have to be a geek to read this one. As a matter of fact, this book is also a very entertaining one, even if you're not a programmer or a computer... Read morePublished on October 30, 2005 by G. Shkodra
Having just read the book this summer (2004), much of the content that predicts the future points to current day reality. Read morePublished on September 8, 2004 by Ron McMahon
No new revelations here. This story has been told in earlier books, and with more ground breaking impact. Read morePublished on November 4, 2002
There are no press releases in this book, no spin by the local media and no facades maintained for the public. Read morePublished on June 10, 2002
[Disclosure: I am a Microsoft employee]
I found this book to be very balanced (though far from always flattering to Microsoft). Read more
Just finished the book and really enjoyed it. Auletta had so much material to synthesize into his viewpoint that at times I found the reading laborious (Warden reading MSFT's... Read morePublished on February 25, 2001 by Amazon Customer