- Paperback: 320 pages
- Publisher: Phaidon Press (October 8, 2013)
- Language: English
- ISBN-10: 0714863610
- ISBN-13: 978-0714863610
- Product Dimensions: 7 x 0.8 x 9.8 inches
- Shipping Weight: 1.1 pounds (View shipping rates and policies)
- Average Customer Review: 17 customer reviews
- Amazon Best Sellers Rank: #364,276 in Books (See Top 100 in Books)
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The World We Made: Alex McKay's Story from 2050 Paperback – October 8, 2013
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An optimistic story that depicts a world where things went right.―FastCoExist.com
The futuristic look in The World We Made is a powerful reminder of the many global challenges we must address today if we want to create a sustainable and equitable planet in the near future. As a business leader, I am evermore convinced after reading The World We Made that building a sustainable future urgently requires collaboration, technological innovation, and a shift to sustainable lifestyles being commonplace, but above all it needs leadership.―Kees Kruythoff, president of Unilever North America
Revealing the gift in the arms of the problem, Jonathon Porritt beautifully shows how your applied hope, fearless action, and relentless patience can turn the world we inhabit into the world we envision.―Amory Lovins, Founder and Chief Scientist, Rocky Mountain Institute
Jonathon Porritt's book dreams big, as if our future depends on it. And it does.―Richard Branson
Jonathon Porritt has, not for the first time, found both the facts and the spirit required for imagining a working future.―Bill McKibben, author of Oil and Honey: The Education of an Unlikely Activist
In a world where doom and gloom surrounds us everywhere, Jonathon Porritt shows us that another future is possible. . . Jonathon is arguably more responsible for helping to create that positive future than anyone I know.―Jeffrey Hollender, Co-founder of Seventh Generation and Co-chair of Greenpeace US
About the Author
Jonathon Porritt has been a renowned figure in the world of sustainable development for the last 40 years. A former Director of Friends of the Earth, he is the founding director of Forum for the Future, and an eminent commentator, author, and broadcaster. He has been closely involved in developing the sustainability strategies for companies like Unilever, Nike, Pepsi, M&S, Telefonica, and Carillion, and is an advisor to the Prince of Wales and many other leaders in the field.
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I will be 100 in 2040 but my grandchildren will be only 35. How can we do this to them?
"The World We Made" shows by reasonable extrapolations of current technologies that humanity has a choice. How only stupidity, complacency and greed are standing in the way of saving civilization.
When you read of oil companies spending $700 billion in one year (2013 or 2014) to find more oil, how can anyone say we "can't afford" to fight climate change. When you also read how they've used the techniques of the tobacco companies to spread doubt and confusion you understand the true meaning of "greed". "Yeah, civilization is going down the tubes but we stand to make a tidy profit in the few years before it does."
It is well worth the money and a book to be read and shared widely.
I was interested in this book because I thought it would hold some secret knowledge of how I could live a more sustainable lifestyle today. That wasn't the case although there were unique things written about which I started to do in my own life in the past year, such as deconstructing clothing and refashioning them rather than donating them or buying new clothes.
Where I feel the story fell short is in not addressing some of the environmental issues we are currently living with and how to fix them. The Fukushima nuclear failing is addressed mainly as a lead in to a story in the future on how we closed down and stopped using nuclear. Yet the issue of what happens to all this waste left behind isn't addressed. Which is why I am only giving the book 4 stars. But I am also giving the book 4 stars because it is a book of hope and right now we need to hope and believe changes will be addressed before it is too late.