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Jonathon Porritt

The World We Made: Alex McKay's Story from 2050 Paperback – October 8, 2013

by Jonathon Porritt (Author)

4.3 54 ratings

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Our planet’s environmental future is usually described in terms of doom and despair. But now, for the first time, The World We Made presents a credible, positive vision of our planet that is green, fair, connected and collaborative.

Part history, part personal memoir, The World We Made reveals how it is possible to reach a genuinely sustainable world by 2050; describing the key events, technological breakthroughs and lifestyle revolutions that will transform our planet.

Packed with images that bring to life this exciting, high-tech and human world, featuring futuristic photographs, graphics and hand-drawn sketches, The World We Made covers topics as wide-ranging as the 'energy internet' to slow travel airships; 3D printing to robotics; and personal genomics to urban agriculture – all grounded in cutting edge technological insights.

Providing all the tools and advice to prepare yourself for what is ahead, the book is essential reading for everyone interested in a positive future for our planet. All royalties will go to support the work of Forum for the Future, one of the world’s leading sustainable development non-profits.

Print length

320 pages
Language

English
Publisher

Phaidon Press
Publication date

October 8, 2013
Dimensions

7 x 0.75 x 9.75 inches
ISBN-10

0714863610
ISBN-13

978-0714863610
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Editorial Reviews

Review

"Jonathon Porritt's book dreams big, as if our future depends on it. And it does."―Richard Branson

"The futuristic look in The World We Made is a powerful reminder of the many global challenges we must address today if we want to create a sustainable and equitable planet in the near future. As a business leader, I am evermore convinced after reading The World We Made that building a sustainable future urgently requires collaboration, technological innovation, and a shift to sustainable lifestyles being commonplace, but above all it needs leadership."―Kees Kruythoff, president of Unilever North America

"Revealing the gift in the arms of the problem, Jonathon Porritt beautifully shows how your applied hope, fearless action, and relentless patience can turn the world we inhabit into the world we envision."―Amory Lovins, Founder and Chief Scientist, Rocky Mountain Institute

"Jonathon Porritt has, not for the first time, found both the facts and the spirit required for imagining a working future."―Bill McKibben, author of Oil and Honey: The Education of an Unlikely Activist

"In a world where doom and gloom surrounds us everywhere, Jonathon Porritt shows us that another future is possible? Jonathon is arguably more responsible for helping to create that positive future than anyone I know."―Jeffrey Hollender, Co-founder of Seventh Generation and Co-chair of Greenpeace US

"An optimistic story that depicts a world where things went right."―FastCoExist.com

About the Author

Jonathon Porritthas been a renowned figure in the world of sustainable development for the last 40 years. A former Director of Friends of the Earth, he is the founder director of Forum for the Future, and eminent commentator, author and broadcaster. He has been closely involved in developing the sustainability strategies for companies like Unilever, Nike, Pepsi, M&S, Telefonica and Carillion, and is an advisor to the Prince of Wales and many other leaders in the field.

Product details

Publisher ‏ : ‎ Phaidon Press (October 8, 2013)
Language ‏ : ‎ English
Paperback ‏ : ‎ 320 pages
ISBN-10 ‏ : ‎ 0714863610
ISBN-13 ‏ : ‎ 978-0714863610
Item Weight ‏ : ‎ 1.6 pounds
Dimensions ‏ : ‎ 7 x 0.75 x 9.75 inches

Best Sellers Rank: #1,383,102 in Books (See Top 100 in Books)
- #1,116 in Environmental Policy
- #3,531 in Environmentalism
- #3,975 in Nature Conservation

Customer Reviews:
4.3 54 ratings

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4.3 out of 5

54 global ratings

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4 star		12%
3 star		8%
2 star		6%
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Andrew Wilson

A positive book, a great book for discussion groups, good for readers newer to environmental futurism.

Reviewed in the United States 🇺🇸 on April 26, 2014

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This book, written by a highly qualified author as a diary view of the present from the future, does have much to recommend it. It has a basically positive outlook and covers a great many areas relating to sustainability and other environmental interest, including social justice and interestingly in this post-GFC period, the international banking system. It details many ways in which we can make changes to improve the future. I think that this would be a very good book to use for stimulating discussion about these issues in a classroom, and would be similarly thought-provoking for many solitary readers. It is a worthy attempt to engage readers (and there are many) who might be put off by a book that bleats about the dangers we face and that berates the reader about what the author thinks that we should be doing. It might well help some of those environmentalists wavering because of pessimism about the future. However for me, an older reader who has long since bought the environmental message, the diary-from-the-future device was unnecessary. The breadth of topics was admirable. While that perhaps limited the depth to which the topics could be explored, a lot salient dot-points were made and this will suit some readers. I would recommend this book to those whose faith in the future is wavering, to younger readers or those newer to the future-environment genre.

Helpful

Lois Field

Revisiting the past from a near perfect future

Reviewed in the United States 🇺🇸 on May 13, 2014

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The World we made is narrated by the character Alex McKay who in 2050 looks back on where the world went wrong and how the countries of the world united to fix the problems created in the years prior.

I was interested in this book because I thought it would hold some secret knowledge of how I could live a more sustainable lifestyle today. That wasn't the case although there were unique things written about which I started to do in my own life in the past year, such as deconstructing clothing and refashioning them rather than donating them or buying new clothes.

Where I feel the story fell short is in not addressing some of the environmental issues we are currently living with and how to fix them. The Fukushima nuclear failing is addressed mainly as a lead in to a story in the future on how we closed down and stopped using nuclear. Yet the issue of what happens to all this waste left behind isn't addressed. Which is why I am only giving the book 4 stars. But I am also giving the book 4 stars because it is a book of hope and right now we need to hope and believe changes will be addressed before it is too late.

One person found this helpful

Helpful

Revised review of The World We Made

Reviewed in the United States 🇺🇸 on November 14, 2013

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This was my original review: "I haven't read the book yet, but the Amazon listing said it was hard cover. It's not, it is an oversized paperback." A commenter pointed out that Amazon changed their description of the book to clearly indicate it is in paperback, and I see they have. However, since my original posting, I have finished reading the book, changed my rating, and offer the following:

While I agree with many of the comments posted here praising the author for offering encouragement and anticipation of the world we can make, given our intellect as a species, I was disappointed that the book failed to adequately address some very important man made obstacles. I would have appreciated some commentary on topics such as greed, jealousy, envy, drug abuse, racism, and secularism. Even in a democratic society, during times of prosperity and national achievement, those things still persist. I failed to see how the author deals with issues such as these and that continue to prevent us from realizing our potential to build a world in which we can all prosper and live among each other without trying to kill ourselves off. In that sense, I found the book to be, in addition to encouraging, also very naive and somewhat simplistic.

I have offered my copy of this book to a relative who I think could really use some encouragement about the state in which we are leaving our world for our children. If you are a glass half full type person, and can overlook some of the glaring ommissions, then I would highly recommend this book to you, too.

2 people found this helpful

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B. Bridges

We are failing my grandchildren and it doesn't have to be.

Reviewed in the United States 🇺🇸 on February 10, 2015

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This book appears against a background of prophecies from even conservative organizations like the International Energy Agency and Price Waterhouse Cooper that our present CO2 production rates guarantee global civilization destroying temperature rises (4 deg C = 7 deg F) by 2040. Forget "only" 2 deg C - we're blowing past that goal scarily fast.

I will be 100 in 2040 but my grandchildren will be only 35. How can we do this to them?

"The World We Made" shows by reasonable extrapolations of current technologies that humanity has a choice. How only stupidity, complacency and greed are standing in the way of saving civilization.

When you read of oil companies spending $700 billion in one year (2013 or 2014) to find more oil, how can anyone say we "can't afford" to fight climate change. When you also read how they've used the techniques of the tobacco companies to spread doubt and confusion you understand the true meaning of "greed". "Yeah, civilization is going down the tubes but we stand to make a tidy profit in the few years before it does."

It is well worth the money and a book to be read and shared widely.

2 people found this helpful

Helpful

Srivats Ram

Wonderful Future State

Reviewed in the United States 🇺🇸 on January 4, 2015

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A wonderful look into the future, over changes that could happen over the next 35 odd years. It takes into consideration some future technologies and shows us how, if our environmental and societal issues and concerns actually happen, we can still draw solace from new technologies to show us the way. The book uses effective computer illustrations to showcase how the new technologies would look like when adapted to our world. A wonderful book that gives us hope that things can get better and hopefully gives courage to some of the authorities and regulators to be stricter and more effective on matters governing the earth and its eco-system.

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G. Macpherson

History in both directions

Reviewed in the United Kingdom 🇬🇧 on January 14, 2014

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The World We Made is full of surprises. In turning over each page I wasn't sure what I was going to find, although it follows very logically and is both informative and entertaining.

The first few surprises were coming to a page on blue paper, then opening up a double-page colour photo crammed with creative solutions to matters such as growing vegetables, using a roof that collects electricity from the sun, and sharing the family saloon with the neighbours. Nothing ‘new new’ except the way they are integrated and laid out – the photo is dated January 7th 2050.

Jonathan Porritt's subjects are those that have held my interest for many decades: world politics, food, the environment, energy, terrorism, human collaboration for positive ends, fairness and above all, leaving the world a better place for our successors. Jonathan's breadth of approach is breathtaking. It makes me feel I have only dabbled on the edges of my special subjects - agriculture, forestry, fisheries and renewable energy. He has gone much wider.

It is written many years ahead of now, yet, as I read, I have to check the dates he gives 'has this happened yet, because it's something I've always feared, hoped for, predicted or expected'. So often the date in the book might be 'in 2024 or 'I remember back in 2030...'.

We read how 'the banking crisis' was resolved in the twenty twenties; and how the multi-nationals lost their evasive powers when they had to pay tax properly following governments got their act together. We see, in projected future news reports, how nuclear power met its match when hackers and cyber-invaders were able to disable operating software.

On the move
It starts with history, passes through the present and glides forward to relate logically concluded future history. I cannot agree with the reviewer on Amazon who says it's boring! Anything but! The illustrations ̶ hand-drawn diagrams and flow charts ̶ the photographs, maps and graphs are inserted at just the right moments. It’s history in both directions!

Knowing Jonathan Porritt's previous work and his interventions into our thinking, I know that I can depend on the science and statistics that he quotes. It's a solid piece of scientific and economic prediction. It's not science fiction. I disagree that the subject has been dumbed down. It is not pompous, stuffy and over-written. It's plain speaking and I can see academics, scientists, technicians and intelligent teenagers enjoying it as a text book - there's so much to discuss and ponder.

I recommend this book most highly and congratulate the author and the team that must have helped in its production.

9 people found this helpful

K. Symonds

A surprisingly uplifting book about the mess we're in

Reviewed in the United Kingdom 🇬🇧 on May 20, 2014

Verified Purchase

This engaging and easy-to-read book is written as a series of short chapters and, by the end of each one, you understand what the problem is, what the solutions might be and what the consequences of inaction could look like.

Jonathon Porritt really knows his stuff on tech developments so this never reads like sci-fi despite being set in the future - he has just extrapolated the likely outcomes of the environmental crises we are facing, and imagined what the human response will be.

I recommended this to a colleague who was a bit shaky on what the key issues are in sustainability. This is such a clever way of getting to grips with a whole host of issues - and much more interesting and engaging with lots of the books I read.

Put it this way: this is the first sustainability book I've ever recommended!

2 people found this helpful

Sarah Daly

Uplifting, engaging and enlightening

Reviewed in the United Kingdom 🇬🇧 on July 8, 2014

Verified Purchase

This is an extraordinary book. Packed with knowledge and insight into tomorrow's solutions to, what appear to be, today's insoluble problems. Narrated from a future perspective we understand exactly how to get to a more sustainable, happy and healthy world. It's a technologically-advanced place where we have leveraged man's limitless capacity for invention to design out environmental negativity. I've glimpsed the future and I like it. It is truly a template for change which should appease the most cynical and uplift those whose lives revolve around sustainability.

I'llthinkaboutit

great

Reviewed in the United Kingdom 🇬🇧 on November 15, 2019

Verified Purchase

great info

Brian Hadley

Thirty Five Years On.

Reviewed in the United Kingdom 🇬🇧 on May 11, 2014

Verified Purchase

Thirty five years on and a very different world. Will we make it? I am far from certain but there are encouraging signs if you look hard enough. The news is all about the next few months and the elections in 2015, will Scotland go it alone, are we part of Europe or not. This book might shake up the public's priorities and demonstrate the way forward. I like to think so.

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