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World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories Hardcover – March 3, 2009
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"Scott’s book offers a number of methods and approaches that various businesses can use to start an online ‘wave’ of interest in their company or their offering. Much of the advice is applicable to even the smallest growing business looking to tap into today’s marketing trends."—Fuel Magazine
"Companies that are marketing effectively are using social media and the Web to go wherever potential customers are going and getting them to create a buzz about their products. David Meerman Scott calls it creating a ‘World Wide Rave’.—Miami Herald
"Wouldn't you love to have your product sell itself, with people around the world talking about it and promoting it online? David Meerman Scott thought you would. So he wrote this book about how to start a World Wide Rave about your business."—Kansas City Star
From the Back Cover
What is it? That thing that everyone is talking about?
You haven't heard? Didn't you get the e-mail? It's everywhere!
Buzz? Hot? Cool? All over the Web!
You've just encountered a World Wide Rave. Congratulations.
Seemingly born overnight, a World Wide Rave happens when your product, your brand, or heck, even you become instantly known the world over.
Most of the time they are accidental.
But what if you could create one?
How valuable would that be to you? Priceless?
You can. The secret is here.
By harnessing the power of social media and learning the secrets of why people share things on sites like YouTube, Facebook, and blogs, you can drive eager buyers to your virtual doorstep—for free! In World Wide Rave, Scott, author of the award-winning bestseller The New Rules of Marketing and PR, reveals the most exciting and powerful way to build your own giant audience.
Top customer reviews
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When I started reading the first story of David Meerrman Scott's book, in which he refers to the Harry Potter theme park and the marketing thereof, I thought, "This ought to be my problem, Harry Potter has already millions of fans..." A funny episode came to my mind, which happened on the first day the 4th book got delivered. I was at a supermarket, where I met a friend, whose 9-yr old daughter obviously could not be kept from reading. The relatively big girl sat in the grocery cart and read, while her mother pushed her around and shopped at the same time. When we met again at the cash registers, the girl was almost submerged in groceries, but - not even noticing that - she read, obviously in awe.
Spinning off my thoughts from there, I suddenly realized that this is what the author wants readers to do: Think Big! Don't confine yourself to little thoughts, like what the neighbor's business is doing. This is the 21st century and the bigger your horizon, the better the wave you can create. Why stop brainstorming in your backyard when the world and world's best campaigns can be your playground and inspiration?
Indeed, I must admit, reading the book I have had an idea, which I consider one of my best so far. As soon as I am finished writing this review I will get started with it.
The second thought that goes with this is, our goals should be to market our product to people, who will be as excited as the girl in the grocery cart. (Betting $10 that she got her mother to take her on vacation to the theme park.)
Meerman Scott's style comes across as authentic, which is so important because it proves that this is not recanned literature like so much nonsense out there. Scott's book offers a truly new perspective.
A must-read for people, who are looking to get inspired by the best ideas instead of the same-old-same-old step-by-step. Obviously, to create a world wide rave one must walk a new path. David Meerrman Scott delivers the ideas. Thank you.
Gisela Hausmann - author & blogger
The point, anyone can create an online world wide wave (i.e., an idea/ concept, etc., that catches fire through the online world).
Now I am left to answer for myself these questions (in no way a reflection on the quality of Scott's idea or the presentation of it in his book):
Is Scott's effect on me long-term, lasting (I certainly hope so, but am all too aware of human frailities)
How do I create my own wave - hopefuly of mega tsunami dimensions?
I am already working on it.