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Comment: This book has already been loved by someone else. It MIGHT have some wear and tear on the edges, have some markings in it, or be an ex-library book. Over-all it is still a good book at a great price! (if it is supposed to contain a CD or access code, that may be missing)
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World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories Hardcover – March 3, 2009

4.5 out of 5 stars 91 customer reviews

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Editorial Reviews

Review

"Scott’s book offers a number of methods and approaches that various businesses can use to start an online ‘wave’ of interest in their company or their offering. Much of the advice is applicable to even the smallest growing business looking to tap into today’s marketing trends."—Fuel Magazine

"Companies that are marketing effectively are using social media and the Web to go wherever potential customers are going and getting them to create a buzz about their products. David Meerman Scott calls it creating a ‘World Wide Rave’.—Miami Herald

"Wouldn't you love to have your product sell itself, with people around the world talking about it and promoting it online? David Meerman Scott thought you would. So he wrote this book about how to start a World Wide Rave about your business."—Kansas City Star

From the Back Cover

What is it? That thing that everyone is talking about?

You haven't heard? Didn't you get the e-mail? It's everywhere!

Buzz? Hot? Cool? All over the Web!

You've just encountered a World Wide Rave. Congratulations.

Seemingly born overnight, a World Wide Rave happens when your product, your brand, or heck, even you become instantly known the world over.

Most of the time they are accidental.

But what if you could create one?

How valuable would that be to you? Priceless?

You can. The secret is here.

Inside.

By harnessing the power of social media and learning the secrets of why people share things on sites like YouTube, Facebook, and blogs, you can drive eager buyers to your virtual doorstep—for free! In World Wide Rave, Scott, author of the award-winning bestseller The New Rules of Marketing and PR, reveals the most exciting and powerful way to build your own giant audience.

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Product Details

  • Hardcover: 208 pages
  • Publisher: Wiley; 1 edition (March 3, 2009)
  • Language: English
  • ISBN-10: 0470395001
  • ISBN-13: 978-0470395004
  • Product Dimensions: 5.3 x 0.6 x 7.3 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (91 customer reviews)
  • Amazon Best Sellers Rank: #914,443 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Hardcover
Let me just begin this review of David Meerman Scott's "World Wide Rave" by saying that I admire and respect the innovative concepts that David teaches.

If you are in marketing or communications or public relations or, especially, the leader of an organization, today's world has gotten to be too competitive, too fast-moving, and too smart for you to cling to many of the tired old tenets of traditional outreach. You must ignore the old rules of advertising and PR, David writes ... and I agree completely. Success comes from people wanting to share the more credible information and stories they hear about you with their friends and colleagues. Conventional wisdom, as it is applied to marketing and promotion, is broken and far less effective in today's online world.

"World Wide Rave" is, I believe, one of the most important books about marketing in the Internet Era that I have read. The author is a man with deep credentials and perspective, and who, himself, has created world wide rave for his new approaches and ideas to marketing, and for his books.

David explains that we must "lose control," that we must understand that creating visibility in today's online world means releasing control of old approaches, like promoting messages, and capturing sales leads. The old PR agency idea of counting press clips is antiquated and silly in today's world. We can measure success but no longer through outdated business school Return on Investment (ROI) calculators.

Nobody cares about your organization or your products, David writes. What people care about are themselves and ways to solve their own problems. In order to have people talk about you and your ideas, he writes, you must resist the old urge to sell or hype your products and services.
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Format: Kindle Edition Verified Purchase
World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories by David Meerman Scott is an awesome book. A 6 stars book to those, who can think big, less stars to the others, depending on how small they think.

When I started reading the first story of David Meerrman Scott's book, in which he refers to the Harry Potter theme park and the marketing thereof, I thought, "This ought to be my problem, Harry Potter has already millions of fans..." A funny episode came to my mind, which happened on the first day the 4th book got delivered. I was at a supermarket, where I met a friend, whose 9-yr old daughter obviously could not be kept from reading. The relatively big girl sat in the grocery cart and read, while her mother pushed her around and shopped at the same time. When we met again at the cash registers, the girl was almost submerged in groceries, but - not even noticing that - she read, obviously in awe.

Spinning off my thoughts from there, I suddenly realized that this is what the author wants readers to do: Think Big! Don't confine yourself to little thoughts, like what the neighbor's business is doing. This is the 21st century and the bigger your horizon, the better the wave you can create. Why stop brainstorming in your backyard when the world and world's best campaigns can be your playground and inspiration?
Indeed, I must admit, reading the book I have had an idea, which I consider one of my best so far. As soon as I am finished writing this review I will get started with it.

The second thought that goes with this is, our goals should be to market our product to people, who will be as excited as the girl in the grocery cart. (Betting $10 that she got her mother to take her on vacation to the theme park.
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Format: Kindle Edition Verified Purchase
This book is full of ideas, but lacks useful information. Yes, the difference is important. (E.g. To grill chicken, clean the grill off and then cook it until it browns. Compare that to a full recipe detailing how to prepare it w/ rub, when to turn it over, etc.) The book's examples of world wide raves are exceedingly short and merely paraphrase someone's success without detailing the steps they took to get there. For a complete newbie, by which I mean someone who hasn't even read online articles about marketing and the internet, it can be a good place to start. For someone who is somewhat proficient in what a marketing campaign needs (like a website, YouTube, Facebook, and Twitter), it's a complete waste of time.
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I have been reading this book off and on while pursuing a medley of interests. I like the book and find value here. The main idea is that it is possible to start a "movement" by identifying and igniting those who already feel passionate about a specific idea.
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Format: Kindle Edition Verified Purchase
Probably a digital book that I enjoyed reading more than most. Scott uses multiple case study examples to drive his point home. Well, he has driven it home, at least where I am concerned.

The point, anyone can create an online world wide wave (i.e., an idea/ concept, etc., that catches fire through the online world).

Now I am left to answer for myself these questions (in no way a reflection on the quality of Scott's idea or the presentation of it in his book):
Is Scott's effect on me long-term, lasting (I certainly hope so, but am all too aware of human frailities)
How do I create my own wave - hopefuly of mega tsunami dimensions?

I am already working on it.
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