Top critical review
12 people found this helpful
This book fell short of what I had expected
on February 11, 2001
This book is a good example of the value one gets from skimmimg through a book before purchasing it. Had I done that, I never would have bought this book. Having tossed away the shipping box, I'm now too lazy to try to return this book. The funny part is I read the prior reviews on this book. I can't believe we're talking about the same book.
I first learned of this book through a friend who participates in a local BNI group. Like most prudent businessowners, I already recognized the low cost and high return that referrals bring to a business. Upon hearing of this title, I thought this book would give me what I was looking for -- a plethora of proven techniques that I could apply to my business and start building my referral network. Much like Machevelli's The Prince was a useful handbook for leadership (in its day), I need a handbook for 10-15 ways I can generate more referral business. Sadly, I found the book dedicated too much of its content justifying and proving by example the importance of referrals as a key marketing strategy. I'm already sold, that's why I bought this book!
I'm not entirely disappointed. I got two ideas out of this book, and will certainly earn back my investment many times over with just one sale. My disappointment stems from the realization that what I got from this purchase fell far short from my expectation. It turned into a extremely quick read. The idea I culled from this book could have very easily been fromatted into a $2.95 self-help book found at the local Krogers grocery store, thereby affording me a little extra on the dinner table that week.
I'm still searching for a good handbook on numerous techniques for generating more referrals. There has to be one out there.