- Hardcover: 180 pages
- Publisher: Greenleaf Book Group Press (April 24, 2012)
- Language: English
- ISBN-10: 1608322777
- ISBN-13: 978-1608322770
- Product Dimensions: 6.1 x 0.7 x 8.7 inches
- Shipping Weight: 1 pounds (View shipping rates and policies)
- Average Customer Review: 4.5 out of 5 stars See all reviews (92 customer reviews)
- Amazon Best Sellers Rank: #208,971 in Books (See Top 100 in Books)
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Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth Hardcover – April 24, 2012
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''The breakthrough definition on page 8 will pay for this book all by itself. The rest is worth even more. If you run a small business, I hope you'll read this book.'' --Seth Godin, author and entrepreneur
''This is a business book that isn't filled with theory or fluff. It lays out a proven way of running a small business that will show you how to get every penny you're worth.'' --John Jantsch, author of Duct Tape Marketing and The Referral Engine
''Sarah and Erin have written a guide to help you create and operate the business you've always dreamed of--one where you can charge what you're really worth! A must-read for every small business owner.'' --Anita Campbell, CEO of Small Business Trends
''Petty and Verbeck clearly demonstrate how any business that follows their blueprint can make price irrelevant by creating an extraordinary customer experience.'' --John R. DiJulius III, author of What's the Secret: To Providing a World-Class Customer Experience
About the Author
Sarah Petty is the founder of The Joy of Marketing, where she and her team teach small business owners how to charge what they are worth. Petty began her career in the marketing department at the world's largest brand, Coca-Cola Enterprises, and went on to direct the marketing campaigns of many small businesses at a top regional advertising agency. After earning her MBA, Petty opened her boutique photography studio and was named one of the most profitable photography businesses in the country after just five years in business by the Professional Photographers of America. Petty is also a sought-after speaker, presenting to audiences around the globe on how the boutique business model can strengthen their companies.
Erin Verbeck is the Chief Joy Officer at The Joy of Marketing. After developing marketing plans for small business owners in the tourism, beauty, retail, and restaurant industries at a top regional advertising agency, Verbeck went on to earn her MBA from Texas Christian University. She directed the branding and marketing of a handful of the travel industry's top brands at Sabre Travel Network, the parent company of Travelocity, before joining The Joy of Marketing. Verbeck has been featured as a contributor to the Wall Street Journal radio network and The American Express Open Forum as an expert on small business branding and marketing issues.
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Top Customer Reviews
BTW: In case any of you are out there and thinking of buying her other marketing tutorials, they are NOT worth it. She repeats herself, and it feels like deja vu. Only 10% of what she says is helpful and 90% of it is fluff again. Her website is also clunky and outdated, and looks like from the 90s.
same information that you can get for basically free on her website, blog and by listening to their sometimes free webinars.
this "book" was VERY short. i wouldn't even say it was a book, it would have better been served as a PDF for sale on her
website. all info was very entry level. i was hoping by sarah petty putting hte time and effort into marketing and writing
a book, it would be more detailed.
great for those who know nothing about business and pricing themselves accordingly though.
That being said, I expected this book to go into more detail about how to implement successful boutique strategies and offer concrete steps. Instead, it's more of a primer on what it means to be boutique.
If you've done any reading or research on boutique businesses and know the basics -- don't compete on price, differentiate you products, offer outstanding customer service, build relationships with your clients and in your community -- then there may not be much you'll glean from this book that you didn't already know.
I read it straight through in under two hours and highlighted a few things in my $10 Kindle version, but it didn't immediately inspire any new ideas for my business. The best part is probably the "action steps" at the end of each chapter, prompting you to brainstorm ideas to move your business forward. But overall, it wasn't quite what I expected it to be, or significantly different than the authors' content you can find elsewhere.
Sarah Petty has an excellent photography business and I wish she had spent more time talking about that. She comments on every business from cookie making, to florists, to book selling even to construction.
I read this on my Kindle and I'm not sure whose idea it was but some of the type is not black but a very light gray, almost impossible to read on Kindle's almost as light gray background.
Basically this book in a sentence: "treat your customers great, present a clean clear unique image, give a quality product, set up a database, and never compromise your brand with cheap advertising or sales.
Most Recent Customer Reviews
Except that "you can do it."
The book is very short.Read more