This book is an absolute necessity for your book collection... and a must read for anyone and everyone who markets and sells things (especially for entrepreneurs), whether you're focused on digital or physical products.
After spending well over $13,000 in the past year on online classes designed to teach me online marketing, there was something missing. I've even taken copywriting classes that fell short of what I needed.
This book bridges that gap PERFECTLY. If you don't have it, you're missing out.
About the only other thing you'll need to set yourself up for successful copywriting/marketing online is DotCom Secrets or Expert Secrets by Russell Brunson. These three books together will give you all the info you need to set you up to be an unstoppable online marketing force.
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![How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often by [Ray Edwards]](https://m.media-amazon.com/images/I/51B5MXSBp5L._SY346_.jpg)
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How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Kindle Edition
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Ray Edwards
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Format: Kindle Edition
Ray Edwards
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LanguageEnglish
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PublisherMorgan James Publishing
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Publication dateFebruary 16, 2016
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File size991 KB
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Editorial Reviews
About the Author
Ray Edwards is a communications strategist and copywriter for some of the most powerful voices in leadership and business. His clients include New York Times best-selling authors Tony Robbins (author of Unleash the Giant Within and Money: Master the Game), Jack Canfield and Mark Victor Hansen (co-authors of Chicken Soup For the Soul), Jeff Walker (author of Launch), and many more.
--This text refers to an alternate kindle_edition edition.
Product details
- ASIN : B01BKS3VFG
- Publisher : Morgan James Publishing (February 16, 2016)
- Publication date : February 16, 2016
- Language : English
- File size : 991 KB
- Text-to-Speech : Enabled
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Print length : 186 pages
- Lending : Enabled
- Best Sellers Rank: #93,990 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
Customer reviews
4.7 out of 5 stars
4.7 out of 5
468 global ratings
How are ratings calculated?
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzes reviews to verify trustworthiness.
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Top reviews from the United States
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Reviewed in the United States on September 13, 2017
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54 people found this helpful
Helpful
Reviewed in the United States on April 10, 2019
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The book did not live up to the reviews I had read. I rarely ever give a 1-Star review but this book warrants such. I've been in the marketing business for years and have read so many great books. I usually try to read 1-2 books within my field every month to stay sharp. At the end of this book, I wished I could have my time back. Not trying to be mean to the author but it seems like it was a rushed book created to push you up a value ladder to other products he has.
20 people found this helpful
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Reviewed in the United States on March 15, 2018
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I bought both of Ray's book before one of his workshops last year. Should've only got one coz they are basically the same book. Same info, just recycled in this edition. If you think you can't live without it buy this version. Other one is much higher & it's literally the same book.. So Seriously, it's nearly word for word. Wasn't that inspired by either.
28 people found this helpful
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Reviewed in the United States on May 24, 2018
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Meh...not nearly as robust as I had hoped. But this is probably a loss leader and the goal of this book is to drive consumers to their website so basically you are looking at a book sales funnel...maybe if they had better information and more in depth I would have gone to their site and paid for something 🤷🏻♂️
25 people found this helpful
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Reviewed in the United States on October 16, 2019
Verified Purchase
I’m not in the marketing business, but I’m a marketer. My #1 job is to help people act in a manner consistent with achieving their ideal future. Doing that successfully means my clients AND I win.
But I’ve been stuck, frustrated, and almost resigned that I don’t have what it takes to write words that sell. I actually added up the “lost opportunity” cost of my plight and it’s in the $100,000’s. I was almost 100% in resignation.
Ray Edwards has reversed that trajectory. He outlined a simple plan with clear steps that took this completely ambiguous idea of “copywriting” and made it a formula even I could employ.
As of writing this review, I can specifically account for $112,000 in new revenue the past 4 weeks that I directly attribute to what I executed upon with Ray’s book.
What should you do next?
Buy the book.
But I’ve been stuck, frustrated, and almost resigned that I don’t have what it takes to write words that sell. I actually added up the “lost opportunity” cost of my plight and it’s in the $100,000’s. I was almost 100% in resignation.
Ray Edwards has reversed that trajectory. He outlined a simple plan with clear steps that took this completely ambiguous idea of “copywriting” and made it a formula even I could employ.
As of writing this review, I can specifically account for $112,000 in new revenue the past 4 weeks that I directly attribute to what I executed upon with Ray’s book.
What should you do next?
Buy the book.
5 people found this helpful
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Reviewed in the United States on November 21, 2017
Verified Purchase
I picked this up after hearing folks like Don Miller and Michael Hyatt rave about it. They were right! If you need to write emails, website copy, or any kind of communication that's aimed at helping the reader make a decision to buy (or try), this is the book for you. I found the beginning chapters very helpful, while the later ones didn't produce quite as much value for me. Still, I highly recommend it.
13 people found this helpful
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Reviewed in the United States on September 7, 2017
Verified Purchase
Although I have not YET completed the book - I am 1/4 of the way in, and I LOVE IT! Although I am an avid reader non-fiction - especially business related books - have always been very difficult for me to get through. Most business books I have bought seem to require you to "plod through" lots of text to get the actual information you are looking to learn. Not so with How To Write Copy That Sells. The chapters are easy to read, get straight to the business of teaching AND provide accessible summaries at the end of each chapter. I foresee this being a book that lives beside my desk at all times. Thank you, Mr. Edwards, for convincing me that there is at least one business book out there for the likes of me (and if there is one there are surely more). You have given my business a huge boost!
PS: can't wait to dig into the free Copywriting Quick Start Training. I just joined today!
PS: can't wait to dig into the free Copywriting Quick Start Training. I just joined today!
9 people found this helpful
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Top reviews from other countries

Paul Simister
4.0 out of 5 stars
Strong on copywriting techniques
Reviewed in the United Kingdom on November 1, 2018Verified Purchase
The author is an American copywriter with more than 30 years experience and has written a wide-ranging book on writing copy.
As you'd expect, the book is easy to read. It flows nicely and us very clear. There is also a helpful summary at the end of each chapter.
It includes a new (to me) acronym for producing copy - called PASTOR - based on doing right by the customers. It starts by understanding the people, their problems and pains.
The second chapter builds on PASTOR to identify the components of a successful sales letter, online or offline, the components are basically the same.
Chapter 3 focuses on the critical topic of headlines for your sales letters, blog posts etc. This is often described as the "ad for the ad" because it must encourage target customers to read more. The chapter contains sensible advice along with five formulas but I thought the contents was a bit skimpy.
Chapter 4 looks at writing persuasive emails. The big advantage of email is the ease someone interested can get more details of the offer or buy since all you have to do is click on the link. There is no time delay or effort. It explains the main types of email sent by marketers and gives you tips on how to write them.
Chapter 5 explains how to write bullet points. These are the short statements which cause your curiosity to shoot up, and if ignored, can nag away at your brain, forcing you back to the sales letter to take a second look at the offer. It talks about 21 different types of bullet points which made me aware this is a neglected area of my study and working practices. The book recommends building a swipe file for bullets to help inspire you. (You can find successful sales letters to swipe on the internet.)
Chapter 6 is about offers, risk reversals and closures. This is an introduction chapter before the topics are reviewed in more detail in their own chapters. It has 21 tips across the three categories
Chapter 7 focuses on guarantees. It takes you through a ten step process for writing them. There is also an example of how the 10 steps can transform a weak guarantee.
Chapter 8 examines the close. This is how you summarise and ask for the sale. The author shares the five closing templates he uses most often.
Chapter 9 is about making irresistible offers. It covers the 9 offer types the author uses most frequently. Up to your offer section, your copy has been very positive but this section covers the painful issue of the price. This chapter explains how you can tempt more buyers into saying yes.
Chapter 10 looks at copy for product launches, an issue which has become a specialist area of the last 15 years. The author recognises the leading role of Jeff Walker in this are with his expensive train course called the Product Launch Formula and his introductory book called "Launch".
Chapter 11 looks at the role of stories in your sales copy and what you can learn from Hollywood. This links into David Ogilvy's one big idea concept.
Chapter 12 is a very brief explanation of how to apply the ideas in the book.
At the end of every chapter, you're invited to join a free membership site by the author with more training. I've joined it but I haven't watched the videos yet.
Certain aspects of the book may make you feel as if you're trying too hard and coming across as too salesy. This is a common British view of American copywriting. My advice is to try some of them and test. If they make your copywriting more successful, either push out of your comfort zone on the techniques you've tried or add more of the author's recommendations.
I'm reading a lot of copywriting books at the moment. If I was allowed to, I'd rate it around 4.3 stars, better than most four star books but not good enough to round up to five stars. It's very strong on copywriting techniques but weaker on what needs to go on in the prospect's mind. That's a common weakness.
I'm happy to recommend this for small business owners as a follow up to "The Brain Audit" by Sean D'Souza.
For copywriters, I'm a big believer you need to read the classics - Caples, Hopkins, Schwab, Sugarman, Bird etc - as well as modern books. This is a worthy addition to your copywriting library.
Paul Simister, business coach and copywriting enthusiast.
As you'd expect, the book is easy to read. It flows nicely and us very clear. There is also a helpful summary at the end of each chapter.
It includes a new (to me) acronym for producing copy - called PASTOR - based on doing right by the customers. It starts by understanding the people, their problems and pains.
The second chapter builds on PASTOR to identify the components of a successful sales letter, online or offline, the components are basically the same.
Chapter 3 focuses on the critical topic of headlines for your sales letters, blog posts etc. This is often described as the "ad for the ad" because it must encourage target customers to read more. The chapter contains sensible advice along with five formulas but I thought the contents was a bit skimpy.
Chapter 4 looks at writing persuasive emails. The big advantage of email is the ease someone interested can get more details of the offer or buy since all you have to do is click on the link. There is no time delay or effort. It explains the main types of email sent by marketers and gives you tips on how to write them.
Chapter 5 explains how to write bullet points. These are the short statements which cause your curiosity to shoot up, and if ignored, can nag away at your brain, forcing you back to the sales letter to take a second look at the offer. It talks about 21 different types of bullet points which made me aware this is a neglected area of my study and working practices. The book recommends building a swipe file for bullets to help inspire you. (You can find successful sales letters to swipe on the internet.)
Chapter 6 is about offers, risk reversals and closures. This is an introduction chapter before the topics are reviewed in more detail in their own chapters. It has 21 tips across the three categories
Chapter 7 focuses on guarantees. It takes you through a ten step process for writing them. There is also an example of how the 10 steps can transform a weak guarantee.
Chapter 8 examines the close. This is how you summarise and ask for the sale. The author shares the five closing templates he uses most often.
Chapter 9 is about making irresistible offers. It covers the 9 offer types the author uses most frequently. Up to your offer section, your copy has been very positive but this section covers the painful issue of the price. This chapter explains how you can tempt more buyers into saying yes.
Chapter 10 looks at copy for product launches, an issue which has become a specialist area of the last 15 years. The author recognises the leading role of Jeff Walker in this are with his expensive train course called the Product Launch Formula and his introductory book called "Launch".
Chapter 11 looks at the role of stories in your sales copy and what you can learn from Hollywood. This links into David Ogilvy's one big idea concept.
Chapter 12 is a very brief explanation of how to apply the ideas in the book.
At the end of every chapter, you're invited to join a free membership site by the author with more training. I've joined it but I haven't watched the videos yet.
Certain aspects of the book may make you feel as if you're trying too hard and coming across as too salesy. This is a common British view of American copywriting. My advice is to try some of them and test. If they make your copywriting more successful, either push out of your comfort zone on the techniques you've tried or add more of the author's recommendations.
I'm reading a lot of copywriting books at the moment. If I was allowed to, I'd rate it around 4.3 stars, better than most four star books but not good enough to round up to five stars. It's very strong on copywriting techniques but weaker on what needs to go on in the prospect's mind. That's a common weakness.
I'm happy to recommend this for small business owners as a follow up to "The Brain Audit" by Sean D'Souza.
For copywriters, I'm a big believer you need to read the classics - Caples, Hopkins, Schwab, Sugarman, Bird etc - as well as modern books. This is a worthy addition to your copywriting library.
Paul Simister, business coach and copywriting enthusiast.
21 people found this helpful
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Fred
4.0 out of 5 stars
Solid
Reviewed in the United Kingdom on June 11, 2020Verified Purchase
This book covers a lot of ground. Perhaps too much. There's lots of actionable advice (as the phrase goes) and I had the highlighter finger out. However, (even) more examples would have been helpful. Also perhaps more focus on the sales letter with a deeper dive.
One person found this helpful
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Matt Jardine: author of 'The Hardest Path- a journey outside to answer the questions within'
5.0 out of 5 stars
Exceptional
Reviewed in the United Kingdom on February 26, 2019Verified Purchase
This has been the single most useful book I have read on the subject of copywriting, so far. I'm a bit busy (writing) to leave a long review, but give this book a look- I think you'll be impressed.
2 people found this helpful
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Sandra Bellamy Quirky Books
5.0 out of 5 stars
Best Copywriting Book In The World
Reviewed in the United Kingdom on November 11, 2020Verified Purchase
Ray is the best copywriter and this is the best book on the subject. It even comes with a link to his amazing free copywriting course, which absolutely blew me away with how good it is. Look no further than this book, if you want to write great copy. I highly recommend this book.

jellybean
5.0 out of 5 stars
if your in business get this
Reviewed in the United Kingdom on November 2, 2020Verified Purchase
You only need 10 pags from this book and they are the re caps at the end of each chapter,good book
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