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How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Kindle Edition
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I only wish I had access to some of his swipe files or examples to study through along with th book. Overall it was a great purchase.
1) It helped me see the whole process clearly. It’s the step-by-step I need to create copy.
2) Once I have a sales page or a sales email created, I can go back and check if I actually followed the recipe. It’s a clear standard to give my work a grade and then fix it.
3) I just love the writing style of this book. Since it is a book on writing, you would expect the writing to be great—and it is. I found myself pausing to re-read just from the point of view of how well everything was stated. I need to write like that. So it helps to read this kind of writing and absorb it. It is punchy and super easy to follow.
4) The book has only the key concepts and the steps of application—no fluff. I took extensive notes, and I quickly realized I was taking something from every page.
5) I felt like the book was written right to me. I’ve already read a lot about digital marketing. This book assumed I was up to speed on the basics and showed me what I needed to know.