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How to Write a KILLER LinkedIn Profile... And 18 Mistakes to Avoid Paperback – December 10, 2015
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"I was in a career transition and had been stuck for weeks on how to maximize my LinkedIn profile's potential. This book not only got me to 100% but I got an interview within a week of implementing the changes - and I got the job! This book is a must for anyone in career transition! - Zachary Myers, Engineer
"Using Brenda's insightful techniques, I transformed my one-dimensional career history into a compelling brand-focused profile that has increased my profile reviews and name search results by 20%!" - Nikki Champagnie, Career Services Professional, Houston, TX
"Brenda's advice for job seekers in a variety of settings is both accessible and sound. Best of all, she writes and presents with grace and humor. Brenda is a "must read" and "must consult" for people entering, re-entering, or reconfiguring their place at work." - Susan Gainen, Principal Consultant, Pass the Baton, Minneapolis, MN
"Brenda Bernstein's e-book holds key profile strategies and important tips on avoiding LinkedIn pitfalls. As a LinkedIn trainer myself, it's good to know I have a resource like this for my clients to help them after they've left my classroom." - Michael Phelps, LinkedIn Trainer, Milwaukee, WI
From the Author
If you want to identify and strengthen any weak points in your LinkedIn profile How to Write a KILLER LinkedIn Profile is a must-read. I've worked hard to provide the latest information on every aspect of LinkedIn, along with links to resources for additional information.
Top customer reviews
1) The book gets you exactly where you need to go as far as LinkedIn as a website, so you don't waste time looking for buttons if you're not spending your life at LinkedIn.
2) But then the advice comes in short, sharp but highly intelligent pieces, relevant to exactly where you are. She really knows what she's talking about, and puts the right piece of advice on the right page.
Not many authors smart enough to be subtle also do the work to be organized enough to match each edit button on a website. Where another book you might read a chapter of general advice and then stumble around trying to figure out what it means for you, here I'd read a paragraph and make a useful change, then repeat, all very quickly.
Some of the recommendations are obvious, some more technical. Each recommendation includes thorough instructions for updating your profile and a description of the expected benefits. This is a must-read for anyone who uses LinkedIn. Even the most proficient user can pick up some tips here.
This book covers eighteen common mistakes found in profiles which will keep you from having an effective LinkedIn profile. The fixes range in difficulty from quick and easy (how to put your best photo forward) to not-so-easy, such as effective utilization of your professional contacts, but al of Ms. Bernstein's advice is of the "Well, that makes sense! Why didn't I think of that?" variety. Follow Ms. Bernstein's instructions, address your LinkedIn profile errors, and you will be rewarded with a slick, professional profile which is guaranteed to show you off in the best way possible.
Does this sound like a sales job? Absolutely, it is. The job you want will go to the person who can sell their skills most effectively. This book will help you be that person.