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How to Write a KILLER LinkedIn Profile... And 18 Mistakes to Avoid Paperback – December 10, 2015
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"I was in a career transition and had been stuck for weeks on how to maximize my LinkedIn profile's potential. This book not only got me to 100% but I got an interview within a week of implementing the changes - and I got the job! This book is a must for anyone in career transition! - Zachary Myers, Engineer
"Using Brenda's insightful techniques, I transformed my one-dimensional career history into a compelling brand-focused profile that has increased my profile reviews and name search results by 20%!" - Nikki Champagnie, Career Services Professional, Houston, TX
"Brenda's advice for job seekers in a variety of settings is both accessible and sound. Best of all, she writes and presents with grace and humor. Brenda is a "must read" and "must consult" for people entering, re-entering, or reconfiguring their place at work." - Susan Gainen, Principal Consultant, Pass the Baton, Minneapolis, MN
"Brenda Bernstein's e-book holds key profile strategies and important tips on avoiding LinkedIn pitfalls. As a LinkedIn trainer myself, it's good to know I have a resource like this for my clients to help them after they've left my classroom." - Michael Phelps, LinkedIn Trainer, Milwaukee, WI
From the Author
If you want to identify and strengthen any weak points in your LinkedIn profile How to Write a KILLER LinkedIn Profile is a must-read. I've worked hard to provide the latest information on every aspect of LinkedIn, along with links to resources for additional information.
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This book covers eighteen common mistakes found in profiles which will keep you from having an effective LinkedIn profile. The fixes range in difficulty from quick and easy (how to put your best photo forward) to not-so-easy, such as effective utilization of your professional contacts, but al of Ms. Bernstein's advice is of the "Well, that makes sense! Why didn't I think of that?" variety. Follow Ms. Bernstein's instructions, address your LinkedIn profile errors, and you will be rewarded with a slick, professional profile which is guaranteed to show you off in the best way possible.
Does this sound like a sales job? Absolutely, it is. The job you want will go to the person who can sell their skills most effectively. This book will help you be that person.
I would not have bought this book at it's $24+ list price for the paper edition. But, the Kindle edition is currently free and was worth way more than that to me.
P.S. - I also used Brenda's book, "How to Write a WINNING Resume" to spice up my CV. I highly recommend both books.
As student, I was not paying any mind about my LinkedIn profile. Now that I have to begging with my internship hunting I realize how important it will be to start fixing all those mistakes that are mentioned in the e-book.
One of the most helpful parts that I found in the e-book was that the author shows how to manage the LinkedIn profiles with pictures, step by step. This makes LinkedIn so much easier to use, and gave me great hopes about becoming an "All-Start" like Brenda mentions in the book.
Also, I loved how the author motivates the readers about not to be shy. She says that LinkedIn users have to trust themselves, and send personal invitations to people they are interested on becoming part of their connections. I found this to be one of my major flaws, however after reading this common mistake I realized that I need to start being more open about inviting people to visit my profile.
Finally, the best think of "How to Write a KILLER LinkedIn Profile... And 18 Mistakes to Avoid" is that because is an e-book, the money that people invest purchasing it, is very worth it. Brenda says that after you purchase the e-book, she will keep updating the information, which is really important. First, because for the amount you pay for the book, having new updates is like having new books for free. And second, LinkedIn updates frequently too, so all the e-book readers most of the time will be able to find updated information of how to have a great profile.
All in all, I highly recommend these books to people who not only have an extensive carrier and already a job, but also to students like me who are starting their future carriers. This book motived me to pay more attention to my LinkedIn profile because it can play an important role in my carrier. Correspondingly, with the author's anecdotes I felt inspirited. Now, I hope that after I finish my degree I can have the same job opportunities that Brenda had when she started correcting her mistakes by following the tips she suggests in her e-book.