Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Write. Publish. Repeat.: The No-Luck-Required Guide to Self-Publishing Success Paperback – July 27, 2015
Frequently bought together
Customers who bought this item also bought
About the Author
Johnny B. Truant is an author, blogger, and podcaster who, like the Ramones, was long denied induction into the Rock and Roll Hall of Fame despite having a large cult following. You can connect with Johnny on Twitter at @JohnnyBTruant, and should send him an email at firstname.lastname@example.org if the mood strikes you. Sean Platt is speaker, author, and entrepreneur. He is co-founder of Collective Inkwell and Realm & Sands, writes for children under the name Guy Incognito, and has more than his share of nose. You can find Sean at SeanMPlatt.com, Follow him on Twitter at @SeanPlatt, or email him at email@example.com. Johnny and Sean, along with David Wright (the guy whose curmudgeonry stance on western research inspired the Unicorn Western series) host two podcasts: the horror/comedy show Better Off Undead and the Self Publishing Podcast. Both podcasts are available on iTunes and the other podcast directories, as well as on Stitcher Radio, and both are for mature audiences only. --This text refers to an out of print or unavailable edition of this title.
If you buy a new print edition of this book (or purchased one in the past), you can buy the Kindle Edition for FREE. Print edition purchase must be sold by Amazon. Learn more.
For thousands of qualifying books, your past, present, and future print-edition purchases now lets you buy the Kindle edition for $2.99 or less. (Textbooks available for $9.99 or less.)
Browse award-winning titles. See more
If you are a seller for this product, would you like to suggest updates through seller support?
Top customer reviews
The best thing about this book, to me, is that it is devoted to teaching you how to think. You won't find screenshots teaching you how to format your files for the different online retailers or step-by-steps walking you through how to fill out a product description. The advice in this book will not only help you today, but years from now. I feel confident saying that because the focus is on how to approach situations. It will show you what type of thinking and the attitude you should as you try to build a career. They will teach you how to CREATE opportunities (they are serious about the 'no luck' part) for yourself.
In this book, Sean, Johnny and Dave advocate a systemic and repeatable approach that takes the guesswork out of being an author. The work ethic and can-do attitude that fills every page appeals to me so much. It's inspirational and motivational. Reading the book really makes you believe that it's possible to approach a writing career as a business person instead of that guy risking everything on a roll of the dice. You don't have to hope and pray that you get lucky. There is a line in the early part of the book that says: "Success comes from hard work and the accumulation of small numbers." That is such an awesome sentence, but more than that, it's an awesome philosophy.
Ultimately, that's what this book is about. It teaches you how to win a lot of small battles that have the cumulative effect of leading you to a life of victory. If you want to learn how to make it as a self-published author, do yourself a favor and buy this book. Read this book and keep it close by so you can read it again.
I find myself stuck in the middle on this. See, I’ve been self-publishing for a few years now and only within the last year have found any real success. Did I do it by following the Realm and Sands model? Nope. I only recently discovered these guys and their Self-Publishing Podcast about a month ago, after I’d already made around $10,000 on ONE self-published $0.99 novel. But was it by relying on luck? Hell no. I DO believe I got lucky with that novel, but I also think I made that luck by writing the best dern book I could, re-writing, editing, and making it as good as possible.
But I digress. We’re here to talk about WRITE. PUBLISH. REPEAT. I’ve been writing for over 20 years but I picked up this book anyway because they say on their Self-Publishing Podcast that this book works as the book version of the pod cast. And since I really like the pod cast, I assumed I would like the book--not to mention, even 20+ years in, you never really stop learning how to write better. Having just finished the book last night, I have to say thank God this book ISN’T the written version of their pod cast.
On air, they seem to have trouble actually getting to their topic sometimes--Platt is easily distracted and tends to ramble while Truant sometimes reminds me of my mother in that both of them have a hard time getting to the point of their sentence without at least two “and by the way” detours. No offense to the guys, they know I’m right. And in the end, who cares, I’m still listening to at least two episodes a day trying to catch up to their, at present, 87 shows.
The book is laid out pretty clearly, giving some info on the authors before delving into the writing and publishing aspects. They cover topics like writing and editing, cover design, marketing, the usual stuff a self-publisher is going to need. But then they go further and talk about the things I was most interested in, the things that weren’t “things” when I was first starting out, like “Gathering Your Tribe” or “Understanding Funnels” (this topic interested me the most and it’s the one I wish I’d known about years ago). Most of this book, though, seems geared toward the true newcomer, the guy who is really just getting started, with chapters like “Terms You Should Know” (1,000 True Fans, The 80/20 Rule, Call to Action), “The List of Myths” (Self-Publishing Is What You Do When You Can’t Publish Traditionally, yeah maybe 8-9 years ago. The stigma is mostly gone now, though, and authors can actually make a living at this) and “How to Avoid Looking Like an Amateur” (which is basic stuff you shouldn’t have to be told anyway, like edit meticulously and double-check everything).
The middle section tended to drag for me and several discussions felt repeated ad nauseum--they went on WAY too long about marketing--but they did state upfront the book is a reference guide and is designed so it can be read out of order and still make sense, and that some things would be repeated throughout. So at least I knew it was coming. But it didn’t make the book read any faster, so it still dragged in places.
Do I think anyone out there can read this book and they’ll have the can’t-miss template for success in their hands? No. I’m not saying no one can do it, but I do believe the formula these guys have hit on is one unique to them. There may be a few copycats who decide to adopt the “episodes” and “seasons” method, who may start writing “beats” and cranking out 13,000 words in a day, but they’ll just be copycats and I truly believe that, to make it in this business, you can’t copy anyone else’s success. You can learn from it, you can take bits and pieces here and there from other writers, but a straight trace of their trajectory? No, I don’t believe it will happen. Not to any degree that matters.
What I think is that you have to find your own path. This book is not meant to act as a roadmap--at least I hope it’s not--but more of a “these are the methods we used, take what you can from it and godspeed”. Because, really, at the end of the day, we don’t need a 100,000 word guide on how to be successful at this. When you get right down to, they summed it up before you even opened the book. You write. You publish. You repeat.
You can understand marketing and tribes and funnels and calls to action and all that other stuff until you’re a walking encyclopedia, but the most important--the ONLY important--factors at work here are the also the simplest. Write. Publish. Repeat.
I have no idea why my novel hit the way it did last year. But I guarantee you if I hadn’t spent years and YEARS writing and writing and getting better and learning, and if I hadn’t worked that product description to death, and if I hadn’t already published dozens of short stories and novellas, learning cover design and layout, and if I hadn’t priced it to sell (DWS and KKR can say all that want that people see a $0.99 novel and automatically think “why is it so cheap, there must be something wrong with it”, but that’s crap and I and over 30,000 other people see a $0.99 novel and think “it’s the genre I like and I can afford it. Sweet!”), I’d still be working two jobs (I eventually raised the price, but only when sales started to slow down anyway). I wrote. I published. I repeated.
But that’s 20 years of experience already. If I had only been writing a few years by now, and I came across this book, then yes, I would definitely feel I had an advantage. The heart with which this book is written, the passion that comes through when they’re talking about going where the puck is headed, not to mention their no guts no glory approach, it’s all so completely infectious (that’s why I keep listening even to the old pod casts, because the joy they seem to derive from doing this day in and day out, it makes you feel good about your own work and it makes you want to get back to that novel and write, write, then write some more), you can’t help but just keep reading and reading. I wasn’t even going to read this book yet, I bought it to read later, but I opened it on the treadmill one day and just sort of abandoned the horror anthology I had been in the middle of reading before. Infectious.
While good chunks of this reference guide were not relevant to me or my path, I do think it’s a pretty comprehensive book and one writers at all levels of experience can take something valuable from.
I talk a lot about what worked for me in this review of someone else’s work, because I’m trying to show that the method they use isn’t THE method, that it’s different for everyone and you can still succeed by doing your own thing. In the end, you have to do what works FOR YOU. This is just one way, and Truant and Platt aren’t necessarily saying this what you have to do to make it as a successful indie author. What they ARE saying is, these are the tools that will most help you in getting there, but the hard part you still have to do on your own. In that regard, WRITE. PUBLISH. REPEAT works really well and I’d say after THE ELEMENTS OF STYLE, after ZEN IN THE ART OF WRITING, and after ON WRITING, this is the next writing guide you should definitely own. It won’t make you rich, but it will awaken that drive and will absolutely inspire you to stop wasting time and put words on the dang page. Shut up and write.
Forget everything you know about 'publishing' and embrace online publishing as a business. Gone are the days when you either strike gold or starve. There's a good income to be earned in the middle. Do what they tell you and it's as simple as that. It is hard work, you will have to write a lot and you must not give up. But so few careers guarantee you increasing returns the more you work these days. They're not promising you'll get rich, but if you want to be a writer, to quit your day job, to have financial freedom, this is where you start.
It has worked for me.