Write: Treatments To Sell: Create and Market Your Story Ideas to the Motion Picture and TV Industry 4th Edition, Kindle Edition
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From the Publisher
Kenneth and Chi – MA is sincerely honored by your willingness to share your knowledge and adventure relating to this new book. So without any further ado here are all our questions.
What made you initiate the idea of providing a guide like Writing Treatments to Sell?
The most frequent question we were getting from clients—novelists as well as itinerant screenwriters was “what is a treatment?” We realized that book answering this question would be helpful.
Who was your target audience?
The book’s target audience is anyone who wants to write or sell a story to the motion picture or television world.
Who ended up putting pen to paper?
We have a process where we outline the content together, Chi-Li takes a shot at the first draft, then Kenneth does the next, etc.
Is the book specifically targeted for the film industry only?
Although we targeted the book to the film industry, in the years since it was first published we've learned that its useful to writers of all kinds—children’s books, novels, etc.—because it helps them to “get the story straight” before launching into the actual drafting.
Why a book based specifically on treatments?
Because a treatment is a unique creature that will never itself see publication or production, and therefore everyone wonders why it even exists.
What is a “treatment?”
To quote directly from the book: “A treatment is a relatively brief, loosely narrative written pitch of a story intended for production as a film for theatrical exhibition or television broadcast. Written in user-friendly, dramatic, but straightforward and highly visual prose, in the present tense, the treatment highlights in broad strokes your story’s hook, primary characters, acts and action line, setting, point of view, and most dramatic scenes and turning points.” The book goes into detail about the meaning of each phrase in this definition, distinguishing the treatment from “coverage,” “synopsis,” “outlines,” among others.
The Story Merchant itself is all about content, branding and consultation in the entertainment and media arena. How does this book tie into the bigger plan of Story Merchant?
This book, like Atchity’s How to Publish Your Novel or Write Time: A Guide to the Creative Process, from Vision through Revision is a tool by which the Story Merchant shares experience in the commercial world of stories with aspiring storytellers.
Does reading the book create a sense of more business for Story Merchant or is it more directed towards internal growth for each and every writer / screen writer?
We can’t spend time with every storyteller out there who needs guidance, so we wrote this book to help anyone who’s motivated enough to buy it—now available in ebook for the first time. But that’s not to say Story Merchant has found coaching clients through this and Atchity’s other books.
Being an aspiring author myself, I find that optimism and endurance are two of the main things to hold onto while craving for acknowledgement towards your own work, what is your advice towards fellow aspirers who look up to yourselves for hope?
We’ve learned that hope is great, but determination is even better, when it comes to success. Just keep working on your career, whether you’re in a good mood or not, whether you’re hopeful or not. Work is the only sure road to success.
On your website – The Story Merchant – you have your section related to writing Treatments that sell categorized under the following subtitles:
• Reviews of Writing Treatments To Sell.
• Why a book on treatment.
• What is a treatment?
• Writing treatments that sell excerpt.
• About A Writer’s Time.
• Reviews of The Classical Greek Reader
• Reviews of The Mercury Transition.
• Reviews of The Classical Roman Reader.
• Reviews of The Renaissance Reader.
•Reviews of Cajun Household Wisdom.
While the first 4 topics are clearly related to the obvious could you explain the collaboration on the balance? What defines these topics?
Simply that they’re all books from Kenneth Atchity.
In general how has publishing and moving into the entertainment industry changed for writers. I mean – I myself sometimes wish that I had started writing ten years earlier as it seems as if the market might have been less chaotic. In today’s time it’s as if everyone can put pen to paper and call themselves an author. How do you define the word author, writer?
A writer is someone who WRITES, and who cares enough about her writing to find an audience for it. While everything else has changed, that definition has not changed and will not change.
Last but not least, what else can people look forward to? Being in the industry you are it is important to recreate your image and stay in the zone with current trends, how do you intend on moving forward while carrying the weight of years and years’ experience in the existing field? How do you mould yourself to be eye catching and present in the future?
More books are in the works, focused on marketing your writing and on selling your writing, as well as a just-completed book of quotes for writers. We move forward by changing because we respond to a changing world.
As always, thanks a lot for your presence and willingness to Share.
Thanks for providing this wonderful forum.
— My Addiction Books
From Library Journal
Copyright 1997 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
- ASIN : B00D3PZO5A
- Publisher : Story Merchant Books; 4th edition (May 29, 2013)
- Publication date : May 29, 2013
- Language : English
- File size : 2651 KB
- Text-to-Speech : Enabled
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 281 pages
- Lending : Enabled
- Best Sellers Rank: #483,010 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
Top reviews from the United States
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However, that said, the book is a good guide to understanding the process of creating treatments for an ongoing series on television. But there may be a number of budding screenwriters thinking the opposite.
THIS BOOKS FOCUS IS ON TV TREATMENTS, NOT FEATURE FILMS.
Top reviews from other countries
Wanting to pitch to Hollywood myself, and in preparation for my meeting with Ken Atchity this coming June, I purchased two of Ken's books. This one, plus How to Pitch to Hollywood. Both books are good, but this one is definitely the most helpful.
Step by step guidance on what to do, and probably more importantly, what not to do, this book is invaluable. Maybe, slightly more geared to scriptwriters (if you are a scriptwriter I highly recommend this book), still extremely helpful to us budding authors.
One thing I didn't know was about submitting your book to the copyright office at the Library of Congress, this is definitely now on my to-do-soon list.
Besides helpful tips like that, the book gives a real, refreshing, definitely honest view on getting your book made into a movie. Unfortunately, Ken, I don't hob-nob with millionaires nor rub shoulders with high flyers in Hollywood, so the only thing left for me is to a) wish for loads of luck, and b) work damn hard and hope that one day I am in the right place at the right time for my dream to come true.
Whenever I get down at all the hard work, I keep in mind my most favorite dream of all time. That is walking down the red-carpet in New York, with my husband and my four sons, to attend the premiere of Idi & the Oracle's Quest. It is this dream that drives me forward, keeps me working hard... and makes me purchase books like Treatments that sell.
To all you budding indie-authors with the same dream, I advise you get the book asap!
I'd drafted the Treatment prior to the conference but then panicked that perhaps, it may not be good enough.
Buying this book was a life-changing decision! Ken has a wealth of in-depth industry experience and record success. His knowledge helps the writer learn the craft and the specific rules, which must be followed to prepare a sellable treatment. Equipped with new knowledge, I moulded my draft into a professional, confident Treatment that I believe will convince a buyer that Kill List is Hollywood worthy and a cut above the rest.
This is an excellent resource with specific information provided - obligatory scenes, conflict, resolution, character arcs and structure. Highly recommended and a worthwhile investment. You will not be disappointed. Thank you, Ken.