Writing Copy For Dummies 1st Edition, Kindle Edition

4.5 out of 5 stars 28 customer reviews
ISBN-13: 978-0764569692
ISBN-10: 0764569694
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From the Back Cover

Tips on writing to consumers and business-to-business

Create captivating, results-oriented, sales-generating copy

Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.

Discover How To:

  • Write compelling headlines and body copy
  • Turn your research into brilliant ideas
  • Create motivational materials for worthy causes
  • Fix projects when they go wrong
  • Land a job as a copywriter

About the Author

Jonathan Kranz is the principal of Kranz Communications, an award-winning writing firm that helps leading agencies tackle their most difficult marketing, advertising, and public relations assignments in numerous consumer and B2B industries.

Product details

  • File Size: 3358 KB
  • Print Length: 384 pages
  • Publisher: For Dummies; 1 edition (May 4, 2011)
  • Publication Date: May 4, 2011
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B0050C48II
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #874,894 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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