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Writing for a Good Cause: The Complete Guide to Crafting Proposals and Other Persuasive Pieces for Nonprofits Paperback – January 15, 2000

4.3 out of 5 stars 63 ratings

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Editorial Reviews

Amazon.com Review

Writing for nonprofits is a juggling act. One's job might entail writing grant proposals, newsletters, thank-you notes, case statements, and Web-site material--each for a different boss. The most successful development writers take the time to both experience their causes firsthand (sleep in the shelter, go to rehearsals, visit the wilderness) and cultivate personal relationships with their donors ("people give to people"). You'll give yourself an amazing head start when applying for a grant, say Joseph Barbato and Danielle Furlich, just by following an organization's guidelines and getting your math right--it's surprising how many fundraisers do neither. Make your point once, clearly, and don't forget the human element. "You aren't just asking for money," say the authors of Writing for a Good Cause, "you are asking to help people." Barbato and Furlich, both veteran fundraisers, interviewed both grants administrators and development writers for this guide. The result is an inside view of the arcane workings of the world of fundraising that would make any novice feel more proficient immediately. Their "gotta-get-it-out-right-now, how-late-is-FedEx-open? Down-and-dirty proposal kit" is a terrific tool when there isn't time to write the "knockout, beguiling, exciting, can't-put-it-down, and surely can't-turn-it-down fundraising proposal." And keep in mind: when a donor gives your proposal the nod, say thank you. Twice. In fact, say Barbato and Furlich, "It is almost impossible to thank a donor too much." --Jane Steinberg

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Surprise! It may be a manual, and it may be aimed at those who write to elicit money, but it is also wise, funny, and useful for anyone who writes anything. In an informal but never sloppy style, the authors define fundraising ("Once, it was called begging") and offer a quick view of the nonprofit universe. They carry the reader through proposal writing, case statements, newsletters, and all of their myriad parts, from executive summaries and cover letters to budgets and appendixes, enlivening an already lively text with model sidebars. Pages are liberally peppered with boxes called "Hot Tip" and "Writer Beware!" The advice on organizing material, interviewing people, and sitting down to write would serve any writer. They even provide a special section, "the down-and-dirty proposal kit," for those times when you have two days in which to cram two weeks of work. Underlying it all is the energy that comes from working for a good cause and using your words to make the world better. GraceAnne A. DeCandido
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Product details

  • Publisher ‏ : ‎ Touchstone; Original ed. edition (January 15, 2000)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 332 pages
  • ISBN-10 ‏ : ‎ 0684857405
  • ISBN-13 ‏ : ‎ 978-0684857404
  • Item Weight ‏ : ‎ 13.9 ounces
  • Dimensions ‏ : ‎ 6.13 x 0.84 x 9.25 inches
  • Customer Reviews:
    4.3 out of 5 stars 63 ratings

About the author

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Joseph Barbato is an author, journalist, and consultant.

Barbato grew up in New York City and earned B.A. and M.A. degrees at New York University, where he worked for many years as a writer and editor. He later spent nine years as editorial director at the headquarters of The Nature Conservancy, where he co-edited the literary anthologies "Heart of the Land" and "Off the Beaten Path." Barbato has also served as fiction editor of a little magazine, The Remington Review, and has syndicated features on books and authors to The Los Angeles Times, the Chicago Sun-Times, the San Francisco Chronicle, and many other newspapers.

A former contributing editor of Publishers Weekly, he has also been a contributor to Smithsonian, Kirkus Reviews, the Chronicle of Higher Education, the Washington Post, The New York Times, Newsday, America, The Village Voice, The New Leader, The Chicago Tribune, and The Progressive. He also co-edited the literary anthology "Patchwork of Dreams," which gathers stories, poems, and other work by residents of the multi-cultural community of Queens in New York City.

Barbato has written several books on nonprofit fundraising and communications: "How to Write Knockout Proposals," "Writing for a Good Cause," and "Attracting the Attention Your Cause Deserves." He has been a consultant to many nonprofit institutions, including M.I.T., the Smithsonian Institution, the American Academy in Berlin, the Brookings Institution, the Westport Playhouse, the American Diabetes Association, the National Wildlife Federation, the U.S. Fund for UNICEF, and Oxford University (U.K.).

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4.3 out of 5 stars
4.3 out of 5
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