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Writing Riches: Learn How to Boost Profits, Drive Sales and Master Your Financial Destiny With Results-Based Web Copy Paperback – November 2, 2010

4.8 out of 5 stars 34 customer reviews

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Editorial Reviews

Review

"Grab your mouse and get 3 copies. Get one copy for yourself. One for your favorite vendor. And one for someone who still doubts that online copy is the "DNA" to accelerate business growth."  ~ Alex Mandossian, CEO/Founder AskAlexToday.com

"The words 'Ray Edwards' and 'World Class Copywriting' have the same meaning to me. He is simply one of the best living copywriters today." ~ Mike Filsaime MikeFilsaime.com

"In Writing Riches, Ray demonstrates a superior understanding of human psychology. He expertly shows you how you can use this understanding to share your message with your prospects and customers in a way that is meaningful for them. This is sure to help you to get your message out to more people and be more profitable online.
Ray uses time-honored tactics, which are updated for the new medium of the Internet. You hold a very powerful book in your hands--use it wisely." ~ Kenny Handelman, MD, Psychiatrist TheADHDDoctor.com

 

From the Back Cover

If you aren't yet making six-figures in your entrepreneurial business... if your solo professional practice isn't providing you with the freedom (and profits) you dreamed of... and if you want to finally turn it all around... then here's good news: "Writing Riches" shows you why... and what you can do about it.
"Writing Riches" is right for you if:
* You want to tap the profit-pulling power of compelling copy--and watch your products or services FLY off the shelf at blinding speeds!
* You want to know how changing just a few words on your website can double or even quadruple your sales--overnight!
* You already know the magic profit power of killer copy--but don't want to shell out $30,000 (or more) every time you need sales copy written.
* You're an entrepreneur or solo professional and want to write your own copy to get your web profit stream started.
* You want to train your on-staff copywriter in the secrets of proven direct-response copywriting that gets results.
* You plan to hire outside pro copywriters, and want to know the "inner secrets" of their craft--so you can know for sure if you're getting the real deal (and avoid getting ripped off!).
* You're a freelance copywriter who wants to learn dozens of new response-boosting tricks, the latest "Web 2.0" copy techniques, and how to attract higher-paying clients by the dozen.

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Product Details

  • Paperback: 184 pages
  • Publisher: Morgan James Publishing (November 2, 2010)
  • Language: English
  • ISBN-10: 1600377556
  • ISBN-13: 978-1600377556
  • Product Dimensions: 6.1 x 0.5 x 9.1 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (34 customer reviews)
  • Amazon Best Sellers Rank: #748,430 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
Each chapter ends with a 1 page review of the entire chapter. Having been through a doctorate and post-doctorate program I have seen many textbooks. I'm sure this text was not meant to be a textbook, however, it could easily be one.

This book is simply written making it easy to understand. After reading this book, the 1 page reviews at the end of each chapter has served to quickly jog my memory of the material presented--making it easier to remember the many facets of great sales copy. I own several copywriting books and this book is the only one I refer back to.

This book is one of the best books I have ever read on a given topic.

As to the topic of copywriting and how Ray Edwards presents the topic. It was once said that any fool can pile complexity upon complexity, but, it takes genius to make a thing simple. I am not a copywriter, however, because of this book I have put together time tested elements presented by Ray Edwards to induce action by those who have read my copy.

Ray Edwards, if you happen to read this review, You are a Genius and Thank You very much for having written this book!!

Harold C. Avila, DDS, MS
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Format: Paperback Verified Purchase
I've developed hundreds of websites over the last 10 years, and have read just about every book on writing web copy. I consider "Writing Riches" a good primer on web copy, but it definitely falls short of many books on the subject.

The author is familiar with a number of useful copy writing techniques, from creating effective page headlines, to the importance of closing the sale with a potential customer.

There are several chapters of "Writing Riches" that help distinguish this book from others on web copy. These topics include how to write effective bullet points, what web copy has in common with movie trailers, and how to manage a successful product launch.

Where the book suffers is its lack of originality. While it does provide some interesting new suggestions, it's largely a collection of ideas that have appeared in countless copy writing books from the last decade. The book mostly focuses on the AIDA process (Attention, Interest, Desire, Action). While this information is valuable to someone new to writing web copy, most of the ideas will look completely familiar to anyone that has read other books on copy.

Another problem that I have with the book is the lack of case studies, or evidence that many of these techniques actually work. Books such as "Ca$hvertising" and "Web Copy That Sells" don't simply offer suggestions and theories, they back them up with concrete examples and psychological studies. So while I know that some of the proven AIDA techniques work, I'm hesitant to try some of the new suggestions that "Writing Riches" makes.

If you're new to writing copy for websites, I'd say that this is a decent book to add to your library.
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Format: Kindle Edition Verified Purchase
Having spent many years in the college classroom developing and delivering business courses, I realized that I was not good at writing copy. I am not nearly concise enough, nor do I completely understand how this translates on the Internet. I attended a conference in Austin TX this year and one of the amazing speakers was Ray Edwards. Ray graciously offered the attendees a course offering that was focused on copywriting. I signed up for it and also found this book.
I am still taking the course as well as reading this book, and am know that I am in the hands of a master copywriter. Ray has the magic touch when it comes to copywriting and uses language in a way that I have never encountered before. I am struggling with his language and terminology.
One of the things that I strongly appreciate is the way Ray breaks writing down into the basic elements so that you are using a basic construction method to build your copy.
The second major bonus of Writing Riches is that each chapter ends with a review. For me this reinforced whether I had mastered the content or not. The reviews will also be a fabulous resource for me in the future when I am building my sites.
This is a book that will remain in my reference section as a book that I need fast access to when needed.
GREAT book.
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Format: Paperback Verified Purchase
There are a handful of marketing-oriented books I have on my "Must Read" list, and I just added this one to the list. If you are trying to write to persuade people to do something, you must read Ray's book. The ideas are elegant in their simplicity. Makes you wonder why everyone doesn't use his principles. After reading the book I find myself critiqueing all the marketing ads I see, and most fall well short! What a great secret weapon to have this knowledge!
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Format: Kindle Edition Verified Purchase
Whether you are a beginner or a seasoned pro, you'll find nuggets of pure gold and profit boosting wisdom on every page of this outstanding book.

Ray Edwards is not only a master copywriter, more importantly he is a master TEACHER of copywriting. And this mastery shines through in Writing Riches.

If you want to harness the power of turing your words into wealth, and your writing into riches, you owe it to yourself (and your bank account) to get your hands on this book, and read it multiple times!

I give Writing Riches my highest recommendation!
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