Writing That Works, 3rd Edition: How to Communicate Effectively in Business 3rd revised Edition, Kindle Edition

4.2 out of 5 stars 121 customer reviews
ISBN-13: 978-0060956431
ISBN-10: 0060956437
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  • Length: 210 pages
  • Word Wise: Enabled
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Editorial Reviews

Review

Effective writing skills are invaluable in today's business world-- but they're also in short supply. In this concise book, Kenneth Roman and Joel Raphaelson offer an abundance of practical tips for helping your written and oral communications get the results you want. -- William C. Steere, Jr., Chairman and CEO, Pfizer, Inc. Clear, concise communications that make the right point will launch your career or business to new heights. This book will show you how. -- Robert Seelert, Chairman, Saatchi & Saatchi PLCIn advertising, the challenge is to find the one simple, inspired thought that makes a consumer buy a product. This book helps all of us in the business world use the same discipline when we communicate our own thoughts to each other. -- Peter Georgescu, Chairman Emeritus, Young & Rubicam Inc."Ken Roman and Joel Raphaelson's "Writing That Works" works. Whether you arewriting a brief e-mail, or a lengthy report, it provides clear and concreteideas for improving your written communications!" -- Jay W. Lorsch, Louis E. Kirstein Professor of Human Relations, Harvard Business School

From the Back Cover

Writing That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness.

With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to improve anything you write:

  • Presentations that move ideas and action
  • Memos and letters that get things done
  • Plans and reports that make things happen
  • Fund-raising and sales letters that produce results
  • Resumes and letters that lead to interviews
  • Speeches that make a point

Product details

  • File Size: 352 KB
  • Print Length: 210 pages
  • Page Numbers Source ISBN: 0060956437
  • Publisher: Collins Reference; 3rd revised edition (August 31, 2010)
  • Publication Date: August 31, 2010
  • Sold by: HarperCollins Publishers
  • Language: English
  • ASIN: B0040GJDSA
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #252,624 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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