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Garrett Sutton

Writing Winning Business Plans: How to Prepare a Business Plan that Investors Will Want to Read and Invest In (Rich Dad's Advisors (Paperback)) Paperback – May 29, 2012

by Garrett Sutton (Author)

154 ratings

Part of: Rich Dad's Advisors (Paperback) (12 Books)

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To win in business requires a winning business plan. To write a winning business plan requires reading Garrett Sutton's dynamic book on the topic. Writing Winning Business Plans provides the insights and the direction on how to do it well and do it right.

Rich Dad/Poor Dad author Robert Kiyosaki says, "The first step in business is a great business plan. It must be a page turner that hooks and holds a potential investor. Garrett Sutton's Writing Winning Business Plans is THE book for key strategies on preparing winning plans for both business and real estate ventures.

Crisply written and featuring real life illustrative stories, Writing Winning Business Plans discusses all the key elements for a successful plan. Topics include focusing your business vision, understanding your financials and analyzing your competition. Also covered are how to really use your business plan as a tool and how to attract funding for your new or existing businesses.
As business plan competitions become more popular around the world Writing Winning Business Plans also discusses how to enter and how to win these ever more lucrative contests.

In addition, how to quickly interest a potential investor, also known as the elevator pitch, is explained. And, as opportunities arise around the world, how to present your plan in various countries is explored.

Writing Winning Business Plans is the complete compendium for this essential business rite of passage - preparing a winning plan.

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Editorial Reviews

Review

Kirkus Reviews, December, 2012 wrote: "Sutton (Start Your Own Corporation, 2012) provides a handbook for entrepreneurs on the secrets behind successful business plans.

Businesses often start with a flash of inspiration for a product or service. According to the author, the difference between a good idea and a prosperous business is a well-written business plan. At its most basic level, a business plan helps organize an entrepreneur’s thoughts, Sutton writes; at its highest level, it provides a tightly structured outline of what the business will accomplish, how it will be funded and its requirements for long-term success. Sutton provides advice on how to establish a vision for what the business will do, how to gauge the potential company’s competition and how to find funding. “Ideally, a business plan is the intersection of everything inside the business (costs, products, services, personnel, etc.) and everything outside the business (competition, market trends, political forces, etc.).” The book provides several examples of how structured plans have helped individuals understand their opportunities and challenges and, as an example, also supplies a detailed plan of a potential restaurant. The author writes with authority, giving concrete reasons behind each section of a plan, but offers plenty of encouragement along the way, motivating readers to undertake what is essentially a soul-searching exercise as well as a financial one. Sutton is also objective and truthful when highlighting the pitfalls that entrepreneurs may encounter. He reminds business owners that once a business is up and running, it’s essential to consult the original business plan from time to time to ensure they are achieving their original goals.

A wide-ranging, detailed primer for potential entrepreneurs."

From the Inside Flap

Congratulations on making the decision to turn your dreamsinto a business plan. It's an exciting step and you are to be commended. Mostpeople's fear of failure and inability to take risks are stronger than theirdesire to live their dreams. That's fine for them, but it limits their lives.

Now that you have made the choice to go from an idea to aplan, the goal of this book is to both provide a framework for winning businessplans and more importantly, to challenge your thinking. There is a standardformat that virtually all business plans adhere to. Rather than simplyproviding yet another rehash of the standard format, we will combine the basic "how-to's"with tough questions and street smart insights into what savvy investors and lendersare really looking for in each section of your plan.

From the Back Cover

Robert's rich dad said 'the first step to raising money is agreat business plan.' Clearly written and featuring real life illustrativestories, Writing Winning Business Plans reveals the techniques and strategiesso that you can prepare and succeed with your winning plan.

Writing Winning Business Plans will teach you to:
Attract the funding you need
Identify strengths and weaknesses
Deal with competition
Understand your financials
Use your plan in competitions around the world

About the Author

Garrett Sutton is an attorney, best selling author and one of Robert Kiyosaki’s Rich Dad Advisors. A clear and engaging writer, Garrett demystifies legal topics and presents them in a very understandable and accessible manner.

Garrett has over thirty years experience in assisting individuals and businesses to limit their liability, protect their assets, implement advantageous corporate structures and advance their financial goals.

Garrett is the author of “Start Your Own Corporation,” “Writing Winning Business Plans,” “Buying and Selling a Business” and “The ABC’s of Getting Out of Debt” among other titles.

Garrett is the owner and operator of CorporateDirect.com, which since 1988, has provided affordable asset protection and corporate formation services, as well as resources for entrepreneurs and real estate investors. Robert Kiyosaki, the best selling author of Rich Dad, Poor Dad calls Garrett and Corporate Direct “the premiere source for asset protection strategies.”

Garrett attended Colorado College and the University of California at Berkeley, where he received a B.S. in Business Administration in 1975. He graduated with a J.D. in 1978 from Hastings Law, the University of California’s law school in San Francisco. He has appeared in the Wall Street Journal, the New York Times, and other publications. Garrett enjoys speaking on asset protection strategies and is a frequent lecturer for business groups and the Rich Dad’s Advisors educational series.

Garrett serves on the boards of the American Baseball Foundation, located in Birmingham, Alabama, and the Reno-Nevada based Sierra Kids Foundation.

For more information on Garrett Sutton, please visit his Web sites at www.sutlaw.com, www.corporatedirect.com, and www.successdna.com.

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Product details

ASIN : 1937832015

Publisher : RDA Press, LLC; Reprint edition (May 29, 2012)

Language : English

Paperback : 210 pages

ISBN-10 : 9781937832018

ISBN-13 : 978-1937832018

Item Weight : 10 ounces

Dimensions : 6 x 0.75 x 9 inches

Best Sellers Rank: #196,075 in Books (See Top 100 in Books)

#189 in Venture Capital (Books)

#241 in Business Writing Skills (Books)

#373 in New Business Enterprises (Books)

Customer Reviews:
154 ratings

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Customer reviews
4.6 out of 5
154 global ratings

5 star
74%

4 star
19%

3 star
3%

2 star
3%

1 star
1%

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Top reviews from the United States

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Brandon J. Marcel
but it was a good starter book on the subject of business plan writing
Reviewed in the United States on January 16, 2018
Verified Purchase
The book wasn't as technical as say a dummies or complete idiot's guide, but it was a good starter book on the subject of business plan writing. I would have preferred it being much more technical.
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2 people found this helpful

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Andres Pedraza
Excellent blueprint!
Reviewed in the United States on June 29, 2012
Verified Purchase
Another concise and easy to use guide by Garrett Sutton. This book clearly explains why you need a business plan, what goes into one and how to build it. Very clear examples regarding each section of the business plan, along with short, cautionary tales regarding people who properly or improperly followed the business plan methodology, help drive the points home.

Especially useful is the section on the Financials and how key this is when looking for investors or a business loan. I look forward to using the information in this book to flesh out my business model and bring it to life.
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11 people found this helpful

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Amazon Customer
Good
Reviewed in the United States on May 7, 2020
Verified Purchase
Good read for the entrepreneur.
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MEN-E-CLOUDS
Amazing read.
Reviewed in the United States on August 8, 2018
Verified Purchase
I highly recommend this book for anyone wanting to write a superb business plan. It also serves as an excellent book for reference.
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One person found this helpful

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meg10dj2
Great Book
Reviewed in the United States on March 4, 2013
Verified Purchase
Having a business plan is really important. If you ever want funding from an investor then you need a business plan. This book gives you the steps to make a great one. It really forces you to think about your company and do some research about your competition. Know your market and find your niche to be successful.
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4 people found this helpful

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Wayne Marshall
Very good how to book
Reviewed in the United States on December 24, 2013
Verified Purchase
This is a well written book that explains the importance and how to's of writing a business plan. It is very easy to read and is followed up by stories to reinforce each concept.
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2 people found this helpful

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Rama Salim Richa
Five Stars
Reviewed in the United States on August 10, 2015
Verified Purchase
Good book received, thanks I trust you Amazon.
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One person found this helpful

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ELMAX
Five Stars
Reviewed in the United States on February 5, 2016
Verified Purchase
Good item A++++++++
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Top reviews from other countries

R. Nanna
Brilliant introduction to the world of writing business plans or ...
Reviewed in the United Kingdom on January 26, 2016
Verified Purchase
Brilliant introduction to the world of writing business plans or starting any business or enterprise. A must read if you've never prepared a business plan before! Highly recommended.
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Amazon Customer
AMAZING
Reviewed in the United Kingdom on November 26, 2018
Verified Purchase
Such a fantastic book! so helpful and so much knowledge
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steven ware
Five Stars
Reviewed in the United Kingdom on February 2, 2015
Verified Purchase
excellent book
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rhealynm
Torn cover when I ordered a brand new one with a glued brown paper across.
Reviewed in the United Kingdom on October 4, 2019
Verified Purchase
Torn when it arrived
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Torn cover when I ordered a brand new one with a glued brown paper across.
Reviewed in the United Kingdom on October 4, 2019
Torn when it arrived
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Makhosi
Five Stars
Reviewed in the United Kingdom on January 13, 2015
Verified Purchase
super thorough
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