Writing a Winning Support Letter: A Copywriter's Secrets to Missions and Fundraising Letters that Save You Time and Increase Donations Kindle Edition
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Enter Mike Kim. In this short but supremely helpful little book, Mike gives you not a form letter, but a way of structuring your support letter that will make it fresh and original.
He backs up his ideas with a real-world case study. So this is not mere theory - it's tested and proven to work.
Mike not only gives you the structure to use, he shares an example support letter and breaks it down paragraph-by-paragraph. This makes it easy to follow his directions and produce your own unique and persuasive support letter.
Best of all, the letter you produce is likely to be the most effective support letter you have ever sent. If you find fundraising to be difficult or at least a little uncomfortable, you really should get this book by Mike Kim. It's your guide to getting more support faster & easier than you ever thought possible.