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Writing Without Bullshit: Boost Your Career by Saying What You Mean by [Bernoff, Josh]
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Writing Without Bullshit: Boost Your Career by Saying What You Mean Kindle Edition

4.6 out of 5 stars 60 customer reviews

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Length: 302 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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From the Publisher


Editorial Reviews

From the Back Cover

Every day at work, you write. Are you writing to stand out, or writing to fit in?

Writing Without Bullshit is the first comprehensive guide to writing for today’s world: a noisy environment where everyone reads on a screen. The average news story now gets only thirty-six seconds of attention. Unless you change how you write, your emails, reports, and web copy don’t stand a chance.

In this practical and witty little book, you’ll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You’ll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you’ll get used to writing directly to the reader to make every word count.

At the center of it all is the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking.

Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format, from emails and social media posts to reports and press releases.

Writing Without Bullshit is The Elements of Style for the Internet era; an essential tonic for the career of every serious businessperson.

About the Author

Josh Bernoff, senior vice president at Forrester Research, is the coauthor of the Businessweek bestseller Groundswell. Bernoff's research, analysis, and opinions appear frequently in publications such as the New York Times and Wall Street Journal. He writes a column for Marketing News, a publication of the American Marketing Association, and blogs for Forrester and Advertising Age. He has a bachelor's degree from Pennsylvania State University and was a National Science Foundation fellow in the graduate program in mathematics at MIT.


Product details

  • File Size: 4395 KB
  • Print Length: 302 pages
  • Publisher: HarperBusiness (September 13, 2016)
  • Publication Date: September 13, 2016
  • Sold by: HarperCollins Publishers
  • Language: English
  • ASIN: B01A5CEKQM
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #79,706 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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60 customer reviews

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