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Writing That Works; How to Communicate Effectively In Business Paperback – August 22, 2000
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From the Back Cover
With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to improve anything you write:
- Presentations that move ideas and action
- Memos and letters that get things done
- Plans and reports that make things happen
- Fund-raising and sales letters that produce results
- Resumes and letters that lead to interviews
- Speeches that make a point
- Publisher : Collins Reference; 3rd revised edition (August 22, 2000)
- Language : English
- Paperback : 193 pages
- ISBN-10 : 0060956437
- ISBN-13 : 978-0060956431
- Item Weight : 6.1 ounces
- Dimensions : 5.31 x 0.47 x 8 inches
- Best Sellers Rank: #73,173 in Books (See Top 100 in Books)
- Customer Reviews:
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Top reviews from other countries
So much of good, effective writing is obvious and common sense when you know the right techniques but, they don't seem to be known by many people. It does make you wonder what schools are doing.
This book is written for a wide audience of people who need to communicate and is not just written for copywriters in the marketing department. Whether you're writing reports, memos or emails, you are trying to sell ideas or inform people of actions that need to be taken.
Several chapters about writing on computers and emails are a bit quaint because of the book's age. It doesn't stop them being relevant.
I'm rating this book at the 4-star level eaning it's in the good to very good range. An updated book that covers the bad practices that have come from texting and the use of emojis would deserve 5 stars.
If you thought that, you’d be wrong, because human nature and communication hasn’t changed at all in that time.
For someone who is impatient and likes people to be brief and be gone, this book is ideal.
Big writing, deceptively simple concepts, briefly written and lives within arms length of anything I write that needs to be read.
Using short words, sentences and paragraphs may seem unnatural. It does work and makes it easier to read your stuff. Try putting a piece of text together before reading this book. Run your writing through a readability score such as Flesch–Kincaid. Read the book. Rewrite your work and compare your score now.
If you pick this volume up once a year, you will become a better writer.
A little dated in parts (does anyone still write memos any more? And the references to this new fangled Internet thing are quaint) but much of the content is timeless and - sadly - now as well known as it should be.