Get Fast, Free Shipping with Amazon Prime FREE Returns

FREE delivery Wednesday, December 28 if you spend $25 on items shipped by Amazon

Arrives after Christmas. Need a gift sooner? Send an Amazon Gift Card instantly by email or SMS.

In Stock.

[{"displayPrice":"$24.95","priceAmount":24.95,"currencySymbol":"$","integerValue":"24","decimalSeparator":".","fractionalValue":"95","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"4mv5%2BusQnWr3RvOne46KZ2ocTXDeUAuL87ShYVlbfcaLAkS%2BFDDDa%2FZev2tsJT5k5TzvxjoXbfFs6vghG06RwPTqnub%2B%2FYUoikiB1B1XFc9Qed9nD04S3zfAHm5MsCR5Av4k%2BEn%2BRD8%3D","locale":"en-US","buyingOptionType":"NEW"},{"displayPrice":"$19.99","priceAmount":19.99,"currencySymbol":"$","integerValue":"19","decimalSeparator":".","fractionalValue":"99","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"8wCloXUFQh2Le7bbvlPTPkz8scDEfmJ%2B5NUfRMToXKZ5fc%2BmWENBhQ0zS9eYFkoYeP7Fq3hsoxYx0HRhaJs%2FZpDOZd0QMAMXH%2B35dP5RAPITVnFwmpPX6yG3VDDf1eZ%2F8zud9EhCrPSJXn%2F2Jx%2BM9Y%2F6zZb%2FRW2M8u6K90K59jF3TpfaCCt6k1Yp28ZPASIx","locale":"en-US","buyingOptionType":"USED"}]

$$24.95 () Includes selected options. Includes initial monthly payment and selected options. Details

Secure transaction

Ships from

Amazon.com

Sold by

Amazon.com

Details

Ships from

Amazon.com

Sold by

Amazon.com

Return policy: Returnable until Jan 31, 2023

Add a gift receipt for easy returns

Get Fast, Free Shipping with Amazon Prime

FREE delivery Friday, December 30 if you spend $25 on items shipped by Amazon

Or fastest delivery Thursday, December 29

Arrives after Christmas. Need a gift sooner? Send an Amazon Gift Card instantly by email or SMS.

Select delivery location

Used: Very Good | Details

Sold by Suzy's Book Stop

Fulfilled by Amazon

Access codes and supplements are not guaranteed with used items.

Have one to sell?

Sell on Amazon

Other Sellers on Amazon

Added

Not added

$24.75
& FREE Shipping

Sold by: Book Depository US

Added

Not added

$28.92
+ $3.99 shipping

Sold by: SuperBookDeals--

Added

Not added

$28.93
+ $3.99 shipping

Sold by: Franklin's Collections

Flip to back Flip to front

Listen Playing... Paused You're listening to a sample of the Audible audio edition.
Learn more

See all 3 images

The Xbox 360 Uncloaked:: The Real Story Behind Microsoft's Next-Generation Video Game Console Paperback – May 17, 2006

by Dean Takahashi (Author)

20 ratings

4.0 on Goodreads

77 ratings

See all formats and editions

Price

New from

Used from

Paperback

"Please retry"

$24.95

$21.50

$12.49

Paperback
$24.95

10 Used from $12.49 7 New from $21.50

Enhance your purchase

A fascinating insider's look at the evolution of the Xbox 360 and Microsoft's ambitious gamble to become a leading force in the multi-billion dollar video gaming industry. Through extensive interviews and unprecedented access, San Jose Mercury News Technology and Gaming Writer Dean Takahashi takes you behind the scenes as he reveals... The birth of the machine as seen through the eyes of the Xbox 360 engineers who designed it... Blow-by-blow coverage of the heated internal debates as senior Microsoft executives battle to define the future of the Xbox brand... The strategic chess moves as Bill Gates, Steve Ballmer, and company take risk after risk, trying to outmaneuver their archrivals for the brass ring: dominance of the incredibly lucrative video game market... Sony, Nintendo, Electronic Arts, the entire Microsoft Xbox 360 team, and the industry's most celebrated video game developers -- all of the major players are included in this captivating story.

Print length

404 pages
Language

English
Publisher

Lulu Press
Publication date

May 17, 2006
Dimensions

6 x 0.91 x 9 inches
ISBN-10

0977784215
ISBN-13

978-0977784219
See all details

Dean Takahashi
28
Hardcover
23 offers from $3.88

Editorial Reviews

Review

"An engaging and revealing tale." -- Christian Svensson, Next Generation (next-gen.biz)

"Probably the best book on the topic of the video game industry in a while." -- Chris Espiritu, uberfunction.com

"This is riveting journalism from an unbiased source. Takahashi provides a rare peek behind-the-scenes of the rollercoaster video games business." -- CliffyB, Epic Games

"You could argue that no one outside of Microsoft knows more about its Xbox game business than Dean Takahashi." -- Rob Wright, TwitchGuru.com

About the Author

Dean Takahashi has been a business journalist for 17 years, having written for the Wall Street Journal, Red Herring Magazine, Los Angeles Times, The Orange County Register, and Dallas Times Herald, and has appeared on CNN and CNBC. As a die-hard gamer and author of the book "Opening the Xbox: Inside Microsoft's Plan to Unleash an Entertainment Revolution," Dean is currently a technology and gaming writer for the San Jose Mercury News.

Product details

Publisher ‏ : ‎ Lulu Press; First Edition (May 17, 2006)
Language ‏ : ‎ English
Paperback ‏ : ‎ 404 pages
ISBN-10 ‏ : ‎ 0977784215
ISBN-13 ‏ : ‎ 978-0977784219
Item Weight ‏ : ‎ 1.32 pounds
Dimensions ‏ : ‎ 6 x 0.91 x 9 inches

Best Sellers Rank: #2,551,902 in Books (See Top 100 in Books)
- #4,626 in Video & Computer Games
- #5,846 in Computer & Video Game Strategy Guides

Customer Reviews:
20 ratings

Brief content visible, double tap to read full content.

Full content visible, double tap to read brief content.

Videos

Help others learn more about this product by uploading a video!

Upload your video

Customer reviews

5 star		71%
4 star		23%
3 star		6%
2 star 0% (0%)		0%
1 star 0% (0%)		0%

How customer reviews and ratings work

Top reviews from the United States

There was a problem filtering reviews right now. Please try again later.

Ivan I.

A great insight into the making of X360

Reviewed in the United States 🇺🇸 on August 30, 2010

Verified Purchase

Great book for anyone who wants to delve deeper into the Xbox 360. Author provides great coverage from the industry insiders as well as the people who made the product itself. Considering this was highly "top secret" within Microsoft/IBM/ATI, the author still manged to show the thought process behind making "Xenon" (code name for Xbox 360 project, later the name of the X360's CPU). The book is well organized into many small chapters which makes it an easy read.
The most interesting thing you'll learn from this book is the amount of dedication from the whole team, Microsoft's plunge into the unknown territory and all the compromises, tough business and design decisions. An excellent read for anyone interested in "behind the scenes" of video game industry. Recommended.

Helpful

T. Ryan Arnold

An amazing "behind the scenes" look at the making of Microsoft's XBox 360

Reviewed in the United States 🇺🇸 on November 3, 2009

Verified Purchase

I love Dean Takahashi's writing style. The guy obviously has a passion for the video game industry. The corporate intrigue surrounding the development of the XBox 360 is recounted here in great detail. Takahashi's ability to weave a compelling narrative thread out of what could otherwise be a dry synopsis of an industrial design cycle is what makes this book such a great read. If you are interested in the video game industry this book is a must buy. I highly recommend it.

Reviewed in the United States 🇺🇸 on May 19, 2012

Verified Purchase

This is a great book for gamers and readers interested in business. It was really interesting to see the internal conflict / decisions made behind closed doors. I love gaming and I'm a business owner so this book hit a chord in both respects. Good read.

Reviewed in the United States 🇺🇸 on March 24, 2014

Verified Purchase

A nicely done story about Xbox... book could have used a good editor though... a fair amount of silly typos and mistakes.... nonetheless, an insightful story about the many decisions that went into crafting a new game console.

Helpful

TomS

Great Enthusiast Read

Reviewed in the United States 🇺🇸 on January 27, 2008

Verified Purchase

This book is a great read for video game, or more specifically - XBox, enthusiasts. It's filled with great details of what when on behind the scenes to get the XBox360 out the door.

If I were to complain about anything, it's that I found it repeating some of the details from time to time. I would think that I read the exact same details before, then look to see, and sure enough I could find it verbatum in the previous chapter.

This doesn't happen often enough to detract too much overall, as the book is chaulk full of quotes and unknown morsels that a hardcore gamer is sure to enjoy.

2 people found this helpful

Helpful

Roger Jack

Greate inside look

Reviewed in the United States 🇺🇸 on June 3, 2006

Verified Purchase

This book reminds me of Tracy Kidder's Soul of the New Machine. It is in inside look at what it takes to design state-of-the art hardware and software in the gaming business. I find the whole process fascinating.

12 people found this helpful

Helpful

Video Game History

Still worth your time....

Reviewed in the United States 🇺🇸 on September 29, 2009

Although to varying degrees the other reviews have merit, this is still an exceptional read, and a fascinating behind the scenes look at your favorite console!

Dean's first book, 'Opening the Xbox' is a complete masterpiece, and so I have great respect for his knowledge and insight.

I applaud Dean for sticking to it and writing this book, as well as the previous one. Let's hope that a revised and updated version becomes available.

5 stars! Bravo!

Helpful

gatbagel

Intriguing (but flawed) look behind the scenes

Reviewed in the United States 🇺🇸 on April 7, 2008

Dean Takahashi is a reporter for the San Jose Mercury News. While I applaud his efforts to do the research and leg work to uncover the history, back story and technical details of the Xbox 360, this book just simply is not well written. Dean does a nice job in news reporting related to the tech industry and gaming in general but he is no novelist. This book is obviously not a novel either but you might expect it to be at least a story...In my opinion, it is not- it is a collection of observations loosely tied together, and even then, it is flawed.

As other reviewers have noted, you will find yourself reading the same information, names, and sometimes even quotes in multiple places throughout the book, making it harder to follow his line of thinking clearly. Oftentimes, there is also a bit much of the delineation of who worked for who and who quit the Xbox team when, etc. that does not really lead the reader anywhere or add much to the story. To me, this book feels similar to the previous Xbox book written by Dean in that way- some great tidbits but overall, barely worth reading because of how painful it is to get through it. I've never had this situation happen to me before where I seriously wanted to learn the history and background of building this console, the process that was followed, etc. but was simply not motivated to continue reading the book because of its flaws.

If you are used to reading more professional novels or magazine writing by mainstream writers, you may be frustrated by the common grammatical errors, editorial errors, proofreading mistakes, etc. that pop up in every chapter. They aren't a big deal and you know what he is trying to say but when you pay for a book (that isn't all that cheap, by the way) you expect more. At least I do.

In summary, since I am an IT professional and an avid Xbox and Xbox 360 gamer, I kind of forced my way through the book to learn. You have to take a different approach to reading it, kind of ignoring errors, focusing on the highlights and not trying to tie everything together seamlessly, very differently than you would likely read any other book. If you feel this story is worthwhile enough to put up with these flaws, go for it. Otherwise, you may be disappointed.

13 people found this helpful

Helpful

Top reviews from other countries

Kevin

An enjoyable read if you are a fan of the brand or the games industry in general

Reviewed in Canada 🇨🇦 on February 6, 2017

Verified Purchase

The author tells the story in a manner similar to his first Xbox book, although like that book, the story stops just after launch. It would have been nice to learn some of the post-launch successes/follies of the Xbox 360. Overall an enjoyable read if you are a fan of the brand or the industry in general.

See all reviews

Buy new: $24.95$24.95 FREE delivery: Wednesday, Dec 28 on orders over $25.00 shipped by Amazon. Ships from: Amazon.com Sold by: Amazon.com

Buy used: $19.99

Other Sellers on Amazon

The Xbox 360 Uncloaked:: The Real Story Behind Microsoft's Next-Generation Video Game Console Paperback – May 17, 2006

Enhance your purchase

Customers who viewed this item also viewed

Editorial Reviews

Review

About the Author

Product details

Videos

Customer reviews

Top reviews from the United States

There was a problem filtering reviews right now. Please try again later.

Top reviews from other countries

Buy new:

$24.95

FREE delivery: Wednesday, Dec 28 on orders over $25.00 shipped by Amazon.

Ships from: Amazon.com

Sold by: Amazon.com

Buy used:

$19.99