YOU BRANDING: Personal Branding Book - It's all about YOU Kindle Edition
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"I have never thought of associating "branding" with an individual, after I read this book I realized how important branding is to everyone. This book shows that personal branding could help in every aspect of the career, to win a job, to get your boss's approval, to seal a deal... there are case studies in this book to prove all these. For non tech-savvy guys like me, having a guide to creating a blog, managing the server issues, using LinkedIn and all sorts of technical matters surely saves lots of time." Moore Ronson
"Mark Cijo paints a good picture for you on how to market yourself, how to get your message out there, how to gain the accolades that you deserve." William D. Curnutt aka Pastor Dan --This text refers to the paperback edition.
About the Author
- File size : 912 KB
- Publication date : January 7, 2014
- Word Wise : Enabled
- Print length : 240 pages
- Publisher : Mark Cijo (January 7, 2014)
- Language: : English
- ASIN : B00HSRCQ64
- Screen Reader : Supported
- Simultaneous device usage : Unlimited
- Text-to-Speech : Enabled
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Lending : Enabled
- Best Sellers Rank: #209,458 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
Top reviews from the United States
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I know, I will be referencing this book often because there are so many great tips in here that it is hard to take them all in at once. Luckily, it is easy to quickly refence each section so you can find what you’re looking for without wasting your valuable time.
If you are a professional in today’s high tech world then this book is something you need to check out. It’s a great way to stay on top of your personal image, so you can make the impression you need to land the job or bring in new business your company.
The author Mark Cijo really knows what he is talking about, this is not about luck or anything like it, breaking the concept of ‘branding’ from different perspectives for you to know everything necessary and more about your own brand. Also, don’t be afraid if you are just starting in this field, no one come to this world as an expert, and the book does everything possible for you to understand everything and most important, to put it into practice.
Stay positive and creative, I’m very impressive about everything this book delivers, I really didn’t expect to learn so much, but I’m glad I do so no doubt, buy and read this book.
Making sense out the world of the internet as far as marketing ourselves is a conundrum for most: the intricacies and secrets of Google, Twitter, LinkedIn, etc are difficult enough to de-code for personal communication, but try to make sense of how these function in supporting your success in your work life is what Mark Cijo offers. After an introduction in which he instructs us to Google our name (and see the results - a keen lesson...!) he beings his book on how to develop our best brand so that we will be then most marketable. He addresses why personal branding is important to define our identity, the ten vital benefits branding offers (builds our credibility, creates opportunities, shows how we are unique and irresistible, etc), how to improve our personal brand by observing corporate brands - with some rather remarkable personal stories of success from the likes of Oprah Winfrey, Donald Trump, Lady Gaga et al), how to know the image we wish to project, how to find our target (customers, employers, clients - with a big emphasis on utilizing social media), know our specialty and own it, a fascinating `Branding Blueprint', create our `story', and online and offline tips and techniques for getting our new brand out in the world.
After all of this information Mark Cijo presents some very solid and wise advice on how to avoid mistakes and errors in this branding process and encourages us to keep recreating or building our brand as the world changes. Solid information presented in a professional yet entertaining manner. Grady Harp, February 14
Cijo begins by explaining why self-branding is important in this day and age, and I think that in itself is valuable for people who are just beginning to navigate the new world of self-presentation. Cijo is right, particularly here in the U.S., one has to take charge of how one navigates and presents oneself in and to the world. Step by step and area by area Cijo moves forward the different needs and branches of self-branding, and gives a pretty thorough and vigorous overview of the subject. It is, however, an overview, and where the book falls short (and why I gave it four stars rather than five) is that occasionally it is short on specifics. For example, it brings up the need to be aware of search engine optimization (SEO), and that you need to get to the top with search engines, but it doesn’t really get into how, except for talking about keywords and linking. This is all very well, but if the target audience of the book is newbies who have to be persuaded self-branding is a valuable thing, they are also going to need a lot more practical help in order to navigate SEOs. That said – it is a terrific overview, and would be a great stepping stone for anyone getting on the track – it gives a vision of why and what needs to be done, and makes it seem very doable. That is a great service to readers.
Top reviews from other countries
But apart form the negative we can use social media, blogging, you tube to tell people much more about ourselves and take control of our image, this book will tell you how.
Book explains why branding is important, as well as its benefits.
On the other hand, some parts of the book appear to be quite fluffly.
Overall, from a marketing student's perspective, would recommend this book as an introductory read to branding.