- Paperback: 136 pages
- Publisher: Conduit LTD (2017)
- Language: English
- ISBN-10: 9655725537
- ISBN-13: 978-9655725537
- Average Customer Review: 4 customer reviews
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Year of the Rooster Paperback – 2017
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This book will help you get to know the largest internet company in Israel and the people who embarked on an unexpected, unpredictable journey over a decade ago to build it. It's about a vision to change the way companies market to their customers. It's about being "dragged against our will all the way to the bank" and considering people and principles as much as profits. The founders of Conduit - Ronen Shilo, Dror Erez and Gaby Bilczyk - had the instincts and chutzpah not to follow the usual path. For a time, the working title of this book was "We Write Our Own Book," and it won't take you long to see why. Inside Year of the Rooster: "The founders looked at the toolbar industry differently, and that vision was absolutely central to their success." - Adam Boyden, former Conduit president. "I used to say, if we get to 1,000 publishers, that's it, we're done, we made it. Nobody imagined we'd ever get to the numbers we did." - Ehud Zaguri, former director of R&D. "Two percent of the world's search went through Conduit. That's a massive number. We were powering two percent of the world." - Suriel Ben Dahan, former chief architect.
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The book is fascinating, easy to read and takes the reader to the inside of all the steps and decisions that led to this success.