- Paperback: 250 pages
- Publisher: Profile Books; First Thus edition (2007)
- Language: English
- ISBN-10: 1846680166
- ISBN-13: 978-1846680168
- Product Dimensions: 5.1 x 0.6 x 7.8 inches
- Shipping Weight: 7 ounces
- Average Customer Review: 4.5 out of 5 stars See all reviews (240 customer reviews)
- Amazon Best Sellers Rank: #1,532,242 in Books (See Top 100 in Books)
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Yes!: 50 secrets from the science of persuasion Paperback – Import, 2007
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Top Customer Reviews
3) Social Proof
6) Commitment and Consistency
This book consists of 50 short chapters where these weapons are at work. Very entertaining and insightful, but I felt that the authors violated some of their own advice by having so many chapters and not organizing them in any particular way. For example, the chapters each demonstrated one of the weapons of influence at work and perhaps the book should have been organized more formally into 6 parts with each part representing one of the weapons. I was very entertained but I am not sure if the book will have any long lasting educational value unlike "Influence".
This is a quick read and I highly recommend it AFTER you have read Cialdini's "Influence".
1) Social Proof Studies
2) Reciprocation Tendency
3) Authority Respecting
4) Commitment & Consistency Response
5) Scarcity Reaction, and
6) The Liking & Loving Response
If you have previously read Influence, you will like this book. If you have not, this book is a good introductory start on the subject matter of social influences. If one really likes this subject and wants to pursue it in more depth, please also refer to other fine books on the subject such as,
How We Know What Isn't So: The Fallibility of Human Reason in Everyday Life by Thomas Gilovich (very good),
Mean Markets and Lizard Brains How to Profit from the New Science of Irrationality by Terry Burnham (Hidden Gem),
...Read more ›
Another great book on the subject is The Emotional Intelligence Quick Book
Most Recent Customer Reviews
A well written book. However, I don't live in the US, so many strategies aren't relevant where I live, in Asia. Didn't realise this until I read the book.Published 2 months ago by Adrian
Liked this book a lot. Wish I had read it when I was younger. Would've been dangerous.Published 4 months ago by SD
This book is a super easy read and will teach you a lot! Not only does it give you 50 strategies, it also backs them up with examples and research. Fun to try these out.Published 5 months ago by lexipotpie
Good read. Many of these principles are applied in marketing, advertising, and sales fields. While reading about the research doesn't necessarily equip you to use the principles in... Read morePublished 6 months ago by Ashkan Saeid Ershadi