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Go for No! Yes is the Destination, No is How You Get There Paperback – March 13, 2019
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What if the word "no" didn't slow you down, depress, or discourage you?
Sticks and Stones May Break My Bones but “NO” Can Never Hurt Me!
That’s the lesson twenty-eight year old copier salesman Eric Bratton is about to learn. And he’s going to learn it from the most unlikely of mentors - himself!
Imagine going to bed one night, then to awaken the next morning in a strange house with no idea of how you got there. Only this house doesn’t belong to just anyone – it belongs to you… a wildly successful future version of the person you might one day become, providing you are willing to start doing one simple thing.
Before the weekend is over Eric will learn…
- What it takes to outperform 92% of the world’s salespeople.
- That failing and being a “failure” are two very different things.
- A whole new way to set goals that's simple, fun, and gets results.
- Why it’s important to celebrate success and failure.
- The five failure levels and how to progress through them.
- How to get past failure and rejection quickly and then move on.
- And that the most empowering word in the world is not yes… it’s NO!
These lessons are destined to change the way he thinks, the way he sells, and the way he lives forever.
And they’ll do the same for you.
A short, powerful, easy read.
Don't wait. Scroll up, get it and read it today!
- Print length80 pages
- LanguageEnglish
- Publication dateMarch 13, 2019
- Dimensions5.38 x 0.19 x 8.5 inches
- ISBN-100966398130
- ISBN-13978-0966398137
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Editorial Reviews
Review
"If you're serious about living your definition of success add Go for No! to your personal library. The ideas shared are terrific and the unique story format that the book is written in makes it a delight to read." --Josh Hinds, Founder, getmotivation
"If you want to take this road less traveled, get a hold of Go for No! Read it, practice it and master it. In time you'll create so much success that people will start asking you how you got so lucky and why everything you do seems to be a success. If they only knew." --Seth Czerepak, Ninjapreneur, Penetration Media
"If you want to take this road less traveled, get a hold of Go for No! Read it, practice it and master it. In time you'll create so much success that people will start asking you how you got so lucky and why everything you do seems to be a success. If they only knew." --Seth Czerepak, Ninjapreneur, Penetration Media
About the Author
Product details
- Publisher : Accelerated Performance Training; 4th edition (March 13, 2019)
- Language : English
- Paperback : 80 pages
- ISBN-10 : 0966398130
- ISBN-13 : 978-0966398137
- Item Weight : 3.2 ounces
- Dimensions : 5.38 x 0.19 x 8.5 inches
- Best Sellers Rank: #8,313 in Books (See Top 100 in Books)
- #3 in Multilevel Marketing (Books)
- #39 in Sales & Selling (Books)
- #101 in Motivational Management & Leadership
- Customer Reviews:
About the authors

I'm a professional speaker, co-author of multiple business fables including the #1 best-selling title, Go for No! Yes is the Destination, No is How You Get There I am wildly passionate about teaching audiences how they can overcome fear of failure and rejection and reprogram how they think about the word No!
Please click the Follow button here on my page to stay connected to all of my future books!

For as long as I could remember I wanted to be a speaker. I gave my first paid speech at the age of eight. I took plastic dinosaurs and set them up on a table in my basement, then invited everyone in the neighborhood over to hear me talk about them. As I recall, I charged 5 cents per person to get in. When Ms. Clark told me I was quite a 'professional' speaker, I decided that was my calling. Unfortunately, I let that dream go until finally, right before I turned 40, I decided that "One of These Days... Is Now" and I launched my business as a speaker, trainer, and author.
Fast forward 20 years later and I'm a professional speaker and the author of several business parables including the best-selling title, Go for No! Yes is the Destination, No is How You Get There. My wife and business partner Andrea and I speak to audiences all over the world about overcoming fear of failure and rejection and how to reprogram they think about the word, No.
I love the fiction-aspect of fables so much that my newest passion along with Andrea is writing our fictional series, Onyx Webb. Onyx Webb is a cross genre series in the paranormal category. We've written it to feel just like you're watching your favorite t.v. series, whether that's Downton Abbey or American Horror Story.
To learn more about our business fables, visit www.GoforNo.com
To get entangled in the Onyx Webb series visit us at www.OnyxWebb.com
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Our entire leadership team has copies and recommends them to their teams.
And it had many a-good nuggets!
I can see where this can apply other than just sales… like, life, in general 😅
Thanks to Benjamin Hardy for mentioning it in his YT vid!
Top reviews from other countries
The first few chapters makes you think you wasted your money and that reading the book is a colossal waste of time. But then it starts to make sense.
I guess for a non-fiction book there are a couple of ways to convey the message or purpose of the book, some like to tell their own story and how they learned the lesson, others use pure science, while some authors like to tell a fictional story about how a character arrived at a conclusion.
This is the latter, where the character goes on a journey of learning and epiphany you might say.
Whether you like the story or not, the message sure is powerful. And to be fair, the story is well written too.
It's a very short book, think I powered through it in an hour. And usually it annoys me when authors charge the same price as a much longer book, but the truth is, the message was so valuable to me I think they should charge more.
Go for no is a bit like using reverse psychology, where instead of having a target to make 10 sales a week, you have a target to get 20 rejections a week. Because statistically, for every sale you make, you will get x number of rejections, therefore to make more sales inversely you should aim for more rejections.
Obviously this applies to more than just sales. You can apply this in many areas of your life. If you ask your boss 10 times for a pay rise, and he says no 9 times, chances are that the 10th time he'll say yes, so your goal is to get the 9 rejections out of the way.
It also makes you immune to rejection, and it allows you to set higher goals and to not stop asking simply because someone has said no.
As the story in the book goes, a toddler or small child will keep badgering their parents for a toy or candy, again and again, no matter how many times they hear no, until eventually the parent relents and gives them something.
So yeah, very good book. Powerful message.
And something I plan on applying in many areas of my life, and I'm not even in sales!
Remember, no simply means "not yet" or "not now".
Definitely recommend.













