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Howard L. Brown

Yes Is More: Tangible and Timeless Ways to Differentiate Yourself from Your Competitors Hardcover – July 7, 2020

by Howard L. Brown (Author)

23 ratings

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What makes customers want to do business with you when your products may be virtually the same as anyone else's in your industry?

Saying yes instead of no--and being ready to show the customer you re prepared to go the extra mile--is businessman Howard Brown's answer. He should know. He built and sold three thriving office supply businesses, going up against big-time competition and winning every time. In a friendly, matter-of-fact style, the author provides classic personal wisdom that never goes out of style in the pursuit of outstanding profit and success. Some of his points include:
- You can never have enough good people.
- When you find good people, take care of them so they will stay.
- Whatever you put into relationships will benefit you in the end.
- Lead by example.
- Know every aspect of your business, and make sure you can do everyone's job.
- Don't ask people to do anything you are not prepared to do yourself.

In the end, and in good times and bad, loyalty to your employees, your manufacturers, and your customers--along with that unique something special--will always lead your company to a place at the top.

Brown makes a point of showing how you can create that unique added value for customers that will make your business stand out, and how you can give customers something special, regardless of what you are selling. Entrepreneurs of all stripes will take away insights and value from Yes Is More, and they'll thank Brown for the time he put into this very individual book about saying yes and making it big.

Print length

176 pages
Language

English
Publisher

An Inc Original
Publication date

July 7, 2020
Dimensions

6.3 x 0.7 x 9 inches
ISBN-10

1733478124
ISBN-13

978-1733478120
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Editorial Reviews

About the Author

Howard L. Brown graduated from Syracuse University in 1967, got married to Nancy Goldis, and joined one of the family plastics companies. In 1972, he purchased Summit Office Supply, a $300,000-office product company, which he expanded both through internal growth and acquisitions in the New York/ New Jersey/Long Island/Westchester metropolitan area. In 1987, he sold Summit to Dutch company Buhrmann-Tetterode (BT) with company sales of $55 million. He remained with the company until 1996, increasing their footprint in the Northeast to over $500 million. In September of 1998, Brown and investors purchased ten office product companies in one day, including the main spoke, Allied Office Products in Hasbrouck Heights, NJ. Combined total sales of the companies were approximately $110 million. In 2006, the group of companies known as Allied Office Products was doing sales of $375 million, and Brown once again made an impressive sale--this time to Office Depot. In 2007 and 2008, Brown, his son, employees, and most of the same investors purchased Rentacrate, followed by ShredX. His restricted covenant for the office product industry ended in May of 2010 and HiTouch Business Services Inc. became the parent company of Rentacrate and ShredX. In October of 2010,HiTouch Business Services, Inc. purchased My Office Products, Inc. (doing approximately $120 million in sales), and giving HiTouch a nationwide distribution. His team successfully grew HiTouch as he had done with his previous companies, and in 2018, Brown again sold his company, this time to Staples. Along the way, his team introduced many firsts in the industry and developed the one-solution sale. Today, Howard enjoys spending time with all of his five grandchildren, playing golf, and giving back to the community. His family is actively involved in different charities, including CCFA and many Jewish causes. His wife sits on the boards of and takes an active role in fundraising and leadership for these and other organizations.

Product details

Publisher : An Inc Original (July 7, 2020)
Language : English
Hardcover : 176 pages
ISBN-10 : 1733478124
ISBN-13 : 978-1733478120
Item Weight : 14.4 ounces
Dimensions : 6.3 x 0.7 x 9 inches

Best Sellers Rank: #1,043,302 in Books (See Top 100 in Books)
- #1,134 in Customer Relations (Books)
- #3,671 in Human Resources & Personnel Management (Books)
- #7,796 in Entrepreneurship (Books)

Customer Reviews:
23 ratings

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Charles K

A GREAT SELF HELP BOOK FOR BECOMING AN ENTREPRENEUR

Reviewed in the United States on July 24, 2020

Verified Purchase

Yes Is More is a wonderful book filled with very practical and tangible examples of how to maximize business success from a serial entrepreneur who has actually been on the front lines of multiple businesses. Many business or sales books today are written by people who haven’t actually started the business, serviced the client or faced the financial challenges businesses sometimes face. Howard Brown has been there and shares his real-life experiences for the benefit of the reader. You will learn from this book. It’s fun and readable while at the same time highly informative and a necessary addition to your business library. Charles K

One person found this helpful

Helpful

Carlos Vera

Great business book

Reviewed in the United States on February 14, 2021

Verified Purchase

I like this book for his practical approach. No theories or class like ideas. The author just tell you in plain English, his successes and how he did it. I couldn’t put it down, I read it in two days. I recommend it.

Helpful

Jennifer Carrasco

Understanding, securing and keeping customers by what they need

Reviewed in the United States on July 15, 2020

Verified Purchase

Mr Brown enlightens the reader on the process of building businesses from the the bottom up
He teaches salesmen to listen to their customers or prospective customers pain and find the way to fix it, if they are taking the time to meet with you, there is something you can help them with!
Say "Yes" and find a way to make it happen

Helpful

nancy

Written by a very successful business person, an entrepreneur

Reviewed in the United States on July 23, 2020

Verified Purchase

I think this book, is written well,
and show how to start a business and how to
make it successful, very successful

Helpful

Christina Escamilla

Great Read For Business Owners

Reviewed in the United States on July 31, 2020

As a small business owner myself (I own a digital marketing firm), I found this to be an extremely insightful, enjoyable read. There are plenty of nuggets of wisdom from the author, who draws from his own experiences in the business world. Insight into how to connect with people, how to make strategic decisions based on observing all aspects of a deal, and simply how to overcome obstacles all abound in this book. I should note that the author did receive a loan from his father to start his first business, so if you are looking for a rags to riches story - this isn't it. In addition, there are some chapters that may not be relevant to you, such as buying and selling businesses.

However, as mentioned, there is a LOT of really good takeaway points here. A lot of ideas I have actually begun to implement into my own agency, and I am hopeful that I will receive positive results. Definitely check out this book if you are a business owner and want additional guidance.

Please note that I received this book for free in exchange for an honest review.

2 people found this helpful

Helpful

Dawn E. Whitmore

Quick and enjoyable read

Reviewed in the United States on July 7, 2020

The title was an enjoyable quick read. The stories of the author’s years of owning multiple companies help the reader see where the information shared is based on experience.

Helpful

Af4

Highly Recommend

Reviewed in the United States on July 13, 2020

Great and quick read, learned a lot! Very informative and gave me strong advice on how to have a strong competitive advantage against my competitors.

Helpful

Brett Podel

Great book about managing customer relationships, and practicing the right business principles

Reviewed in the United States on July 8, 2020

I enjoyed this book, and like that, the business principles the author discussed can be applied to any business and any era. I felt more inclined to listen to the author, knowing he has personally bought and sold over 50 companies and has generated billions of dollars in sales.

Helpful

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