Share <Embed>

Buy New

$10.98

List Price: $16.00
Save: $5.02 (31%)

FREE Shipping on orders over $25.

In Stock.

Ships from and sold by Amazon.com. Gift-wrap available.

Turn on 1-Click ordering for this browser

Ship to:

Select a shipping address:

Buy Used

$9.96

FREE Shipping on orders over $25.

Used: Acceptable | Details

Sold by C & J Enterprise

Fulfilled by Amazon

Turn on 1-Click ordering for this browser

Other Sellers on Amazon

Add to Cart

$6.66
+ $3.99 shipping

Sold by: iCALOA_Books

Add to Cart

$8.00
+ $3.99 shipping

Sold by: GreenCoatBooks

Add to Cart

$8.73
+ $3.99 shipping

Sold by: BRILANTI BOOKS

Have one to sell? Sell on Amazon

Flip to back Flip to front

Listen Playing... Paused You're listening to a sample of the Audible audio edition.
Learn more

See all 3 images

Yes!: 50 Scientifically Proven Ways to Be Persuasive Paperback – December 29, 2009

by Noah J. Goldstein Ph.D. (Author), Steve J. Martin (Author), Robert Cialdini Ph.D. (Author)

251 customer reviews

See all 23 formats and editions Hide other formats and editions

Price

New from

Used from

Kindle

"Please retry"

$11.99

—

Hardcover

"Please retry"

—

$13.44

$2.85

Paperback

"Please retry"

$10.98

$6.66

$4.61

Audible, Unabridged

"Please retry"

$0.00

Free with your Audible trial

Audio CD, Audiobook, CD, Unabridged

"Please retry"

$24.28

$16.33

$14.99

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life.

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader.

Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

Yes!: 50 Scientifically Proven Ways to Be Persuasive

$10.98 FREE Shipping on orders over $25. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.

Frequently bought together

Customers who bought this item also bought

Page 1 of 1 Start overPage 1 of 1

This shopping feature will continue to load items. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading.

Robert Cialdini Ph.D.

208

Hardcover
$17.50
Robert B. Cialdini

1,877

Paperback
$9.31
Robert B. Cialdini

1,877

Paperback
$18.91
Steve J. Martin

65

Hardcover
$15.13
ROBERT CIALDINI

208

Paperback
32 offers from $8.25
Nick Kolenda

225

Paperback
$12.56

Special offers and product promotions

Editorial Reviews

From Publishers Weekly

Goldstein, Martin and Cialdini meld social psychology, pop culture and field research to demonstrate how the subtle addition, subtraction or substitution of a word, phrase, symbol or gesture can significantly influence consumer behavior. Interspersing references to Britney Spears, the Smurfs and Sex and the City with more academic concepts such as loss aversion and the scarcity principle, the authors illustrate the simple and surprising approaches that can hone a company's marketing strategies. Witty chapters detail the allure of the yellow Post-it, the tip-garnering capabilities of an after-dinner mint, how highlighting a product's weaknesses can increase its appeal, the powerful role of third-party testimonials, how doctors can convince patients to adopt healthier choices by prominently displaying academic credentials in their offices, and how mirroring another person's gestures can elicit a more generous response by strengthening a perceived bond. While written primarily for a marketing audience, this amusing book has equal value and appeal for executives, salespeople—even parents trying to persuade their kids to do homework. (June)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.

Review

""Yes!" is the single best introduction to and distillation of research and wisdom on how to change people's minds, including your own." -- Warren Bennis, Distinguished Professor of Business, University of Southern California, author of "On Becoming a Leader" and coauthor of "Judgment: How Winning Leaders Make Great Calls"

"This easy-to-read summary of the social-psychological research on persuasion really does tell people how to get to 'yes.' Since we are all selling something, including ourselves, all the time, everyone can, and will be, reading this amazing book." -- Jeffrey Pfeffer, professor, Stanford Graduate School of Business, and author of "What Were They Thinking? Unconventional Wisdom About Management"

""Yes!" is the "Freakonomics" of social psychology. This book changed my way of looking at the world. This thinking is the real deal. Don't miss out!" -- Daniel Finkelstein, Comment Editor, "The Times" (London)

"If you had a team of bright guys looking for research that you can actually use to improve your effectiveness, and they wrote it up for you with wit and style, putting it in nifty little reports of three to five pages, would that be useful? YES! This book is the trifecta: first-rate research, lively writing, and practical advice. Read it, enjoy it, use it." -- Dale Dauten, nationally syndicated King Features columnist and author of "The Gifted Boss"

See all Editorial Reviews

NO_CONTENT_IN_FEATURE

Start reading Yes!: 50 Scientifically Proven Ways to Be Persuasive on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Product details

Paperback: 272 pages
Publisher: Free Press; Reprint edition (December 29, 2009)
Language: English
ISBN-10: 1416576142
ISBN-13: 978-1416576143
Product Dimensions: 5 x 1 x 8 inches
Shipping Weight: 6.4 ounces (View shipping rates and policies)
Average Customer Review: 4.4 out of 5 stars See all reviews (251 customer reviews)
Amazon Best Sellers Rank: #20,543 in Books (See Top 100 in Books)
- #44 in Books > Business & Money > Marketing & Sales > Advertising
- #96 in Books > Medical Books > Psychology > Social Psychology & Interactions
- #152 in Books > Health, Fitness & Dieting > Psychology & Counseling > Social Psychology & Interactions

If you are a seller for this product, would you like to suggest updates through seller support?

Customer reviews

251

4.4 out of 5 stars

5 star		64%
4 star		23%
3 star		8%
2 star		3%
1 star		2%

Write a customer review

See all verified purchase reviews

Rated by customers interested in

What's this?

History

4.3 out of 5 stars

Is this feature helpful?

Thank you for your feedback.

Top customer reviews

Useful ideas, disappointing presentation

ByFCRichelieuon July 17, 2017

Format: Kindle EditionVerified Purchase

This book is full of interesting and useful ideas about persuasion. It draws on findings from a wide range of research/experiments on decision making.

There are, however, a couple of aspects of its presentation that I find frustrating. First, the authors are often very brief when describing the experiments from which important lessons are drawn. With social science experiments such as these, where there are various factors that are difficult to control, I find it impossible to judge the validity, applicability, or limitations of their findings without considering the sampling methods, conditions under which the experiments are conducted, etc. It is true that the authors do provide footnotes that show where one can look up the papers presented by the various researchers. Assuming that a casual reader has access to all the academic journals concerned, it is unrealistic for him/her to make the enormous efforts to go through all of the very large amounts of background materials. The alternative would be to take the authors' words for granted, which is hardly the attitude to take when one considers evidence-based findings.

My second frustrations has to do with the authors' presentation of the 50 ideas as distinct lessons, without any attempt at grouping (say, based on related concepts or relative importance, etc). As such, I find it difficult when I try to remember the ideas, or refer back afterwards without having to flip through 50 chapters.

0CommentWas this review helpful to you?YesNo

One of the Best in the Genre

ByStephen Palmeron January 7, 2010

Format: HardcoverVerified Purchase

As a marketing consultant and writer I read every persuasion book I can get my hands on. This is one of the most useful in the field that I've ever read.

I particularly appreciate the formatting. Each chapter begins with a scientific case study, followed by the relevant conclusions drawn from the study, then completed with ways the conclusions can be applied in a variety of circumstances. The effect on me was to spark tons of ideas for my clients.

The brief, yet concentrated chapters make for easy and engaging reading. I read the book the first time in one sitting, and not once did my attention wander. The formatting also means that you don't have to read the chapters sequentially -- you can open up to any chapter and get valuable, stand-alone content.

The most beneficial aspect of the book is the scientific research. Contrary to many other books in the field, you can feel comfortable with the empirical, rather than subjective, approach.

I've added this book to the core books on persuasion that I reference constantly.

0Comment 13 people found this helpful. Was this review helpful to you?YesNo

Real examples of Persuasion

ByJohn Stedgeon December 10, 2008

Format: HardcoverVerified Purchase

Goldstein, Martin, and Cialdini writes a simple, funny, and eye-opening book on pursuasion strategy. In fact, as the title suggests there are 50 different examples and strategies one can utilize to be more pursuasive in normal day-to-day interactions with other people.

The authors challenge the notion that persuasion as art. For them, it is science. One can hypothesize, test, and field it. In fact, the 50 ways (or examples) are real life experiences of how persuasive strategy has been implemented scientifically.

As the authors points out that the purpose of the book is to show the underlying psychological processes, therefore, enhancing one's persuasiveness by properly aligning one's efforts to influence other people.

For instance, the authors writes that if one would like to persuade others to do something, the first step is to ask a little thing to create a vested interest. Once, a person is vested, it is easier to convince them to do more later on. Another example is that the word, "because", is the most persuasive word in the English vocabulary that one ought to utilize the most when trying to convince others to help you.

The book is very easy to read and in fact, quite enjoyable. I recommend it to those who want to learn the Science of Persuasion.

0Comment 3 people found this helpful. Was this review helpful to you?YesNo

Simply Good Habits

ByThe SpinozanatorVINE VOICEon August 15, 2008

Format: HardcoverVerified Purchase

Very similar information presented in a different format could be a book about evolutionary psychology or a book about etiquette. The fact is, it matters that we communicate with a sensitivity as to how we are likely to be perceived. This collection of little known scientific studies documents what the "people person" seems to know intuitively. That these nuances are received on a partially subconscious level makes them all the more powerful.

Cialdini divides social psychology into six divisions:

1) Social Proof Studies
2) Reciprocation Tendency
3) Authority Respecting
4) Commitment & Consistency Response
5) Scarcity Reaction, and
6) The Liking & Loving Response

As another reviewer has pointed out, the chapter titles are designed to create curiosity. If you need to get up early in the morning, resist reading the title to the next chapter.

An easy five stars for this extremely well-written and useful book.

DB

0Comment 9 people found this helpful. Was this review helpful to you?YesNo

The most powerful, helpful book on persuasion I've ever read

BySusanna Hutchesonon February 8, 2009

Format: HardcoverVerified Purchase

There are 93 reviews as I write this. Therefore, I won't write a long review or rehash what others have said. Let me simply say that I have read just about everything ever written about persuasion. This is by far the best, most effective book I've read. Moreover, what is written in this book is not a rehash of all the other material. This is all fresh, new material that you can apply instantly. I know I have. I can't express to you enough how great this book is. I wouldn't take $10,000 for my copy.

Just buy it. You'll be glad you did.

- Susanna K.Hutcheson

0Comment 4 people found this helpful. Was this review helpful to you?YesNo

wow. Even if you arent in marketing or biz ...

ByJesseon May 29, 2017

Format: PaperbackVerified Purchase

wow. Even if you arent in marketing or biz it is very interesting info for life and enlightening to read about how our subconscious chooses to comply sometimes but not others.

0CommentWas this review helpful to you?YesNo

Good insight

ByThomas P. Grotenhuison April 23, 2017

Format: HardcoverVerified Purchase

Some good ideas to help to focus your marketing and avoid simple pitfalls.

0CommentWas this review helpful to you?YesNo

love, love, love this book

ByDebraon August 28, 2015

Format: Kindle EditionVerified Purchase

I have read Cialdini's book, Influence, multiple times over the years. This one is even better because it gives us many additional techniques in short bursts but still provides compelling examples and studies. I also greatly appreciate the perspective that it's important to use the with integrity!

0Comment One person found this helpful. Was this review helpful to you?YesNo

Customer images

See all customer images

Most recent customer reviews

Just finished it today !

Just finished the book today!
Easy to read, easy to follow an eye opener for persuasion, highly recommended

Published 1 month ago by Jaber Soud Al Asfar

Perfect Influence Toolbox

A little toolbox to easily find ways to influence.

Published 2 months ago by Clarito Dimayuga

Five Stars

This book has been great in supporting our staff development program.

Published 2 months ago by Amazon Customer

Great read, highly recommended tactics!

Got this great book as a present from a good friend! This is a must read for people looking to self improve their self assurance and persuasiveness skills, especially in public...Read more

Published 4 months ago by violet

There were definitely some good suggestions, and I will be be reading through ...

There were definitely some good suggestions, and I will be be reading through the book again. Some things you need to re-read to understand, as the book is written by a Ph.D.Read more

Published 4 months ago by Jeff S.

Five Stars

A good read

Published 6 months ago by John Barney

Valuable book.

This is a great read. The principles in this book have helped me create several influential systems in my company. It is easy to read and understand.

Published 6 months ago by Micah M.

Get this item.

Superb little set! Full of very interesting tips about how people make decisions for reasons other than what they think.Read more

Published 8 months ago by J. Russell

Great ideas!

Well worth it! Great ideas!

Published 12 months ago by Amazon Customer

Five Stars

Clear, concise and to the point.

Published 1 year ago by Michi

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway

This item: Yes!: 50 Scientifically Proven Ways to Be Persuasive

Set up a giveaway

Customers who viewed this item also viewed

Page 1 of 1 Start overPage 1 of 1

This shopping feature will continue to load items. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading.

Robert B. Cialdini

1,877

Paperback
$9.31
Robert Cialdini Ph.D.

208

Hardcover
$17.50
Robert B. Cialdini

1,877

Paperback
$18.91
Elliot Aronson

69

Paperback
$75.19
Roger Dooley

85

Hardcover
$17.39
Steve J. Martin

65

Hardcover
$15.13

Pages with related products. See and discover other items: social selling, guy martin, book promotion, scientific books, advertising and promotion

Buy New $10.98

Turn on 1-Click ordering for this browser

or

or

Buy Used $9.96

Turn on 1-Click ordering for this browser

Other Sellers on Amazon

Yes!: 50 Scientifically Proven Ways to Be Persuasive Paperback – December 29, 2009

Frequently bought together

Customers who bought this item also bought

Special offers and product promotions

Editorial Reviews

From Publishers Weekly

Review

Product details

Customer reviews

Top customer reviews

Customer images

Most recent customer reviews

Set up an Amazon Giveaway

Customers who viewed this item also viewed

Buy New

$10.98

Buy Used

$9.96