Yes!: 50 Scientifically Proven Ways to Be Persuasive Paperback – December 29, 2009

One of the Best in the Genre

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Stephen Palmer

January 7, 2010

Format: HardcoverVerified Purchase

As a marketing consultant and writer I read every persuasion book I can get my hands on. This is one of the most useful in the field that I've ever read.

I particularly appreciate the formatting. Each chapter begins with a scientific case study, followed by the relevant conclusions drawn from the study, then completed with ways the conclusions can be applied in a variety of circumstances. The effect on me was to spark tons of ideas for my clients.

The brief, yet concentrated chapters make for easy and engaging reading. I read the book the first time in one sitting, and not once did my attention wander. The formatting also means that you don't have to read the chapters sequentially -- you can open up to any chapter and get valuable, stand-alone content.

The most beneficial aspect of the book is the scientific research. Contrary to many other books in the field, you can feel comfortable with the empirical, rather than subjective, approach.

I've added this book to the core books on persuasion that I reference constantly.

18 people found this helpful

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It was good, a nice amalgamation of many different psychological theories ...

May 16, 2018

Format: Kindle EditionVerified Purchase

It was good, a nice amalgamation of many different psychological theories and ideas. However, it was quite redundant at times. Really its more like 20 theories to be persuasive, they just break down several theories and many different ways.

One person found this helpful

Real examples of Persuasion

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John Stedge

December 10, 2008

Format: HardcoverVerified Purchase

Goldstein, Martin, and Cialdini writes a simple, funny, and eye-opening book on pursuasion strategy. In fact, as the title suggests there are 50 different examples and strategies one can utilize to be more pursuasive in normal day-to-day interactions with other people.

The authors challenge the notion that persuasion as art. For them, it is science. One can hypothesize, test, and field it. In fact, the 50 ways (or examples) are real life experiences of how persuasive strategy has been implemented scientifically.

As the authors points out that the purpose of the book is to show the underlying psychological processes, therefore, enhancing one's persuasiveness by properly aligning one's efforts to influence other people.

For instance, the authors writes that if one would like to persuade others to do something, the first step is to ask a little thing to create a vested interest. Once, a person is vested, it is easier to convince them to do more later on. Another example is that the word, "because", is the most persuasive word in the English vocabulary that one ought to utilize the most when trying to convince others to help you.

The book is very easy to read and in fact, quite enjoyable. I recommend it to those who want to learn the Science of Persuasion.

6 people found this helpful

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Simply Good Habits

August 15, 2008

Format: HardcoverVerified Purchase

Very similar information presented in a different format could be a book about evolutionary psychology or a book about etiquette. The fact is, it matters that we communicate with a sensitivity as to how we are likely to be perceived. This collection of little known scientific studies documents what the "people person" seems to know intuitively. That these nuances are received on a partially subconscious level makes them all the more powerful.

Cialdini divides social psychology into six divisions:

1) Social Proof Studies
2) Reciprocation Tendency
3) Authority Respecting
4) Commitment & Consistency Response
5) Scarcity Reaction, and
6) The Liking & Loving Response

As another reviewer has pointed out, the chapter titles are designed to create curiosity. If you need to get up early in the morning, resist reading the title to the next chapter.

An easy five stars for this extremely well-written and useful book.

DB

14 people found this helpful

To persuade, first you have to figure out what the person wants. It's called common sense. This book had some of it, yet it needed more. Too academic.

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