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From Yesterday to TODAY: Six Decades of America s Favorite Morning Show Hardcover – November 15, 2011

by Stephen Battaglio (Author)

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“When Dave Garroway welcomed viewers to Today on that day in 1952, he ushered in a new era in broadcasting. . . . It was a place where viewers could turn to each morning to satisfy their appetite for all things news and information. It was a destination for the curious to learn more about what had happened overnight and how the day ahead might shape up. And they would see and hear it all from the best storytellers in broadcasting.”—from the foreword Throughout the history of television there has been nothing quite like NBC’s Today. Ever since the brilliant and innovative TV network executive Pat Weaver conceived the idea of broadcasting a “national newspaper of the air,” Today has chronicled the triumphs and tragedies of our times through personalities that viewers have trusted and admired. With dozens of never-before-published photographs, From Yesterday to TODAY offers an insightful and entertaining history of America’s favorite morning show from its experimental beginnings with Dave Garroway and a chimpanzee named J. Fred Muggs to its enduring success in the 21st century with co-anchors Matt Lauer and Ann Curry.

Through personal recollections from Today family members such as Barbara Walters, Tom Brokaw, Jane Pauley, Bryant Gumbel, Katie Couric, Willard Scott, Matt Lauer, Al Roker, Meredith Vieira, and Ann Curry From Yesterday to TODAY will take you on the unique journey traveled by those who reported the news, reflected on cultural trends and provided comfort to a nation of viewers often before they have had that first cup of coffee. For more than sixty years, Today has delivered the public their first glimpse at the new ideas, political leaders, and social upheaval that shaped our lives. It has remained a constant in a dynamic medium that evolved from grainy black-and-white images to the computer screen. It has reminded us of the joy of living and why it is worth getting up each day.

Print length

272 pages
Language

English
Publisher

Running Press
Publication date

November 15, 2011
Dimensions

9.25 x 0.75 x 11 inches
ISBN-10

0762444622
ISBN-13

978-0762444625
See all details

Editorial Reviews

Review

Broadcasting & Cable"The coffee-table style book is full of great anecdotes and photos of the show's history."

Parade.com"A compelling chronicle of failures and successes, complete with the requisite drama and heartwarming moments not unlike the stories the program presents to its viewers each morning."

Politico "Gifts we're giving for the holidays."

Tampa Bay Times"Just the gift for anyone on your list who has ever held up a sign outside the Today show studio."

Fort Worth Star-Telegram"Fans of NBC's Today show will love this coffeetable retrospective, packed with fabulous photos...lots of information on its stars (and their changing hairstyles!), including Florence Henderson, Barbara Walters, Katie Couric and more. But it's also a look at America's pop culture and social history."

About the Author

Stephen Battaglio is the business editor for TV Guide Magazine. His coverage of the television business has appeared in The New York Times, Fortune, the New York Daily News, The Hollywood Reporter and Inside.com. He is the author of David Susskind: A Televised Life (St. Martin's Press), the first biography of the influential TV talk show host and producer. He has also appeared as a media commentator on numerous TV news programs including NBC's Today, CBS Sunday Morning, and MSNBC's Hardball with Chris Matthews. He lives in New York City.

Product details

Publisher ‏ : ‎ Running Press; 1st edition (November 15, 2011)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 272 pages
ISBN-10 ‏ : ‎ 0762444622
ISBN-13 ‏ : ‎ 978-0762444625
Item Weight ‏ : ‎ 2.66 pounds
Dimensions ‏ : ‎ 9.25 x 0.75 x 11 inches

Best Sellers Rank: #4,685,636 in Books (See Top 100 in Books)
- #2,270 in TV Shows
- #2,692 in TV History & Criticism
- #54,634 in Performing Arts (Books)

Customer Reviews:
16

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Stephen Battaglio

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Stephen Battaglio covers television and the media business for The Los Angeles Times. His coverage of the television industry has appeared in TV Guide, The New York Times, Fortune, the New York Daily News, The Hollywood Reporter and Inside.com. He has appeared as a media commentator on numerous TV news programs including CBS Sunday Morning, NBC's Today and MSNBC's Hardball with Chris Matthews. He lives in New York City with his wife Candice Agree, a voiceover artist and radio host on WFMT in Chicago. Find more photos and information related to his first book David Susskind: A Televised Life at www.davidsusskindatelevisedlife.com. Follow him on Twitter @SteveBattaglio.

Customer reviews

4.6 out of 5

16 global ratings

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Paul E.

A HEAVY BOOK ! Worth every penny/ounce

Reviewed in the United States on April 5, 2021

Verified Purchase

Wonderful chronology of this important cultural icon.......
Influencer of our lives !
AND
The Book Actually Does Weigh a Lot

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Reader4724

Bringing back memories.....

Reviewed in the United States on February 10, 2012

Verified Purchase

I purchased this book for my Mom. We both have really enjoyed looking back at Today's six decades and remembering where we were at the time when focusing on the people and what was taking place at the time for the Today Show and our lives. Mom has really enjoyed getting this book and learning even more about the people and history that has taken place.

2 people found this helpful

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Donn Fishburn

Great for Today Show fans

Reviewed in the United States on April 19, 2013

Verified Purchase

I bought this for my wife who, until recently, watched the Today Show every morning. She loved getting the book, but it's become a coffee table decoration. I think you really need to be a Today Show junkie to appreciate the book.

One person found this helpful

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Brian M. Stoppee

Enjoyable But A Bit Thin

Reviewed in the United States on December 6, 2011

Verified Purchase

We're big fans of Today (as I write this it's running live). It's on our TV 7 days a week. We even record it when were away. I go back to the Barbara Walters days of the show. Tom and Jane got me off the college, each morning.

The book is well designed and a great deal of time has gone into tweaking the images for maximum clarity. I thought I knew the entire back story but there are some tidbits in the text which were news to me.

What struck us was what was missing, almost as much as what was included. For starts, it's odd that a book covering 60 years of broadcasting has no useful table of contents. It's even more strange that there's no index. So, navigating your way through the book or using it as a reference is impossible. This would have been fine if it were a picture book, but it's not, there is plenty of body copy and no means to search through it for specific elements.

Huge chunks of the Today story are missing along with the people who made them possible. The movement to the weekend portions of the show are completely skipped.

Some of the flops of the Today brand don't appear (Later Today comes to mind). There's a huge story of all the people who make the show happen behind the show which is fascinating but untold here, as well.

If bunches of the personalities are missing how could the book fully tell where their careers went after they left the show. It all feels very incomplete.

So, for a big fan of the show, it's a must have, however, some who have seen more of what the show is all about will be left wanting around 100 or so missing pages which would have told a more complete story.

I'm glad we bought a copy but can't say that it's something I would suggest people run out and buy.

5 people found this helpful

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Hooch

Eraly morning TV memories

Reviewed in the United States on December 20, 2011

Verified Purchase

I grew up watching the Today show . Just like the author wrote ,I remembered J Fred Muggs and watched the show just so I could see what he would do that day. I remember laughing so hard I thought I would throw up as Jack Lescoulie did his Fearless Forcast on Friday and his recap of college football scores on Monday.

One person found this helpful

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Periwinkle

Husband's favorite gift for Christmas

Reviewed in the United States on January 31, 2012

Verified Purchase

I gave this book to my husband at Christmas. I think it was his favorite gift.

Each page had an event that was worth sharing with older and younger family members. I personally view this book as a
important part of our history and will remain in our personal library forever.

One person found this helpful

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Debra Davidson

I absolutely love reading about all history of my all time favorite ...

Reviewed in the United States on January 29, 2015

Verified Purchase

I absolutely love reading about all history of my all time favorite morning show The Today Show. If you are a fan of The Today Show you will definitely love this book.

One person found this helpful

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Cassie L.

Five Stars

Reviewed in the United States on February 6, 2015

Verified Purchase

Excellent coffee table book

One person found this helpful

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Top reviews from other countries

Rose Lee

Five Stars

Reviewed in Canada on January 8, 2018

Verified Purchase

Great book for all today fans.

Charles A Walker

impressive history of a well-known show

Reviewed in Australia on February 24, 2014

Verified Purchase

It is a thorough history of a show that most of us believe we know. While it is an authorized history, it doesn't shy away from addressing some controversies that have hit TODAY over the years.

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From Yesterday to TODAY: Six Decades of America s Favorite Morning Show Hardcover – November 15, 2011

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