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You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life Paperback – April 23, 2013

4.7 4.7 out of 5 stars 46,719 ratings

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#1 NEW YORK TIMES BESTSELLER • MORE THAN 5 MILLION COPIES SOLD

The first ever self-development book to help millions of people around the globe transform their lives using humor, irreverence, and the occasional curse word—now updated and expanded for its 10th anniversary with a brand-new foreword, reader's guide, and more!


In this refreshingly entertaining guide to reshaping your mindset and your life, mega-bestselling author and world-traveling success coach Jen Sincero serves up 27 bite-sized chapters full of hilarious and inspiring stories, sage advice, loving yet firm kicks in the rear, and easy-to-implement exercises to help you:

 

  • Identify and change the self-sabotaging beliefs and behaviors that stop you from getting what you want.
  • Shift your energy and attract what you desire.
  • Create a life you totally love. And start creating it NOW.
  • Make some damn money already. The kind you've never made before.

 

By the end of You Are a Badass, you’ll understand how to blast past what’s holding you back, make some serious changes, and start living the kind of life that once seemed impossible.


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From the Publisher

You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life

Editorial Reviews

Review

#1 New York Times Bestseller

“Sincero (Don't Sleep With Your Drummer) brings a fun, feminine verve to now well-tread self-help tropes… The tone is far more feisty than academic, and there's humor on every page, all of which is exactly what her intended audience most needs"
—Publishers Weekly online

“If touchy-feely self-help tomes make you feel, shall we say, less than inspired, this no-nonsense manifesto to awesomeness might be just what you're looking for. Filled with blunt and sassy advice, do-it-yourself exercises in personal transformation, and a whole lot of hilarity, You Are a Badass will silence your inner critic, and help you build a life worthy of the kind of Facebook news feed that others envy. Take a day off from looking for your inner goddess, and spending some time cultivating your outer badass instead.”
—Bustle.com

“I adore Jen's realistic and funny take on all matters of living an awesome life. She has such a gift for writing in a very digestible way that will appeal to everyone. If you're looking for purple unicorns and rainbows you won't find them here, what you will find are practical and easy ways to connect with your inner badass and change your life.”
—Madisyn Taylor, Co-Founder, DailyOM

“Author and success coach Jen Sincero takes the self-help book to another level with her cutthroat humor and in-your-face attitude. …The 27 thoughtful, well-written chapters are worth it—by the time you finish the book, you will understand the secrets to a life you deserve and how awesome you really are at controlling the outcome of your life. In other words, you’ll realize how much of a BAMF you really are!”
—Albuquerque’s Weekly Alibi

“Sincero has probably written the most entertaining self-help book many readers will ever get in their hands on…. Reading this book was like talking to a best friend – the one that will tell you like it is no matter the circumstances and that forces you to think outside the box.”
—The State Hornet, California State University, Sacramento campus paper

“[You Are a Badass] is (and I quote) “the self-help book for people who desperately want to improve their lives, but don’t want to get busted doing it.” You have permission to upsize your serving of awesome with this funny, fulfilling read.
—MindBodyGreen

YOU ARE A BADASS is a phenomenon!”
—Liesl Freudenstein, Boulder Book Store

About the Author

Jen Sincero is a #1 New York Times Bestselling author and success coach who has helped countless people transform their personal and professional lives via her newsletters, seminars, private sessions, public appearances, articles, products, and books. Sign up for her newsletter at JenSincero.Com

Product details

  • ASIN ‏ : ‎ 0762447699
  • Publisher ‏ : ‎ Running Press Adult; 1st edition (April 23, 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 272 pages
  • ISBN-10 ‏ : ‎ 9780762447695
  • ISBN-13 ‏ : ‎ 978-0762447695
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 5.25 x 0.88 x 8.25 inches
  • Customer Reviews:
    4.7 4.7 out of 5 stars 46,719 ratings

About the author

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Jen Sincero
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Jen Sincero is a #1 New York Times bestselling author, success coach and motivational cattle prod who’s helped countless people transform their personal and professional lives via her products, speaking engagements, newsletters, seminars and books. Her #1 New York Times bestseller, You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life (2013), has sold over three million copies, is available in thirty-plus languages, and has been on the NY Times bestseller list for over 4 years. Her follow-up, You Are a Badass at Making Money: Master the Mindset of Wealth (2017), also a New York Times bestseller, is written with the same inimitable sass, down-to-earth humor and blunt practicality that made You Are a Badass an indomitable bestseller and Jen a celebrated voice in the world of self development. Based on her own transformation, from a frustrated forty year-old living in a converted garage watching tumbleweeds blow through her empty bank account, to a successful business owner traveling the world in style, You Are a Badass at Making Money is a testament to the fact that, in Jen’s words: “If my broke ass can get rich, you can too.”

As a highly sought-after speaker, Jen has shared her signature brand of motivational comedy with everyone from women entrepreneurs to multi national corporations to non-profits to educational institutions to her mom’s book group. In 2011 she sold most of her possessions and spent the next three years running her business from all corners of the globe, writing, speaking, coaching and encouraging people to live lives of unbridled awesomeness.

Jen and her work have appeared in a variety of media outlets including the New York Times, The Dr. Oz Show, Oprah Magazine, Success Magazine/Radio, Money Magazine, Comedy Central, Forbes, Fast Company, Bloomberg, Interview, Cosmo and The Howard Stern Show. Her other books include the semi-autobiographical novel, Don’t Sleep With Your Drummer (2002) and The Straight Girl’s Guide to Sleeping With Chicks (2005).

Customer reviews

4.7 out of 5 stars
46,719 global ratings

Customers say

Customers find the book relatable and easy to read. They say it's empowering, life-changing, and provides a deeper understanding. Readers also mention the author is hilarious, entertaining, and refreshingly irreverent. They describe the writing style as authentic and realistic. Additionally, they appreciate the succinct chapters that get straight to the point. Opinions are mixed on the value for money, with some finding it worth the buy and reasonably priced, while others say it demonstrates an irresponsible love of money.

AI-generated from the text of customer reviews

2,356 customers mention "Readability"2,188 positive168 negative

Customers find the book easy to read and relatable. They appreciate the humor and great information. Readers also mention the author pulls in her personal experiences to show they're not alone. However, some find the terminology amusing, but others find the ideas lacking.

"...You are a Badass is straightforward and to the point, but elaborate...." Read more

"Great book start to finish. Easy to read and understand. Jen puts things into perspective with humor and honesty...." Read more

"...It's a super easy fast read that I think is a perfect book for someone on the beginning of their journey or a someone who's been at it awhile...." Read more

"...The author's approach is both relatable and effective, making it easy to apply the principles to my everyday routines...." Read more

1,575 customers mention "Motivational value"1,501 positive74 negative

Customers find the book empowering, valuable, and life-changing. They say it provides a deeper understanding and guidance on how to navigate and live. Readers also mention that the affirmations are powerful and become their truths. They say the book has thought-provoking and action-oriented suggestions.

"...This is a great tool to improve yourself, as you continue on whatever path you're striving for...." Read more

"...The book is filled with practical advice and powerful insights that have helped me make significant positive changes in my life...." Read more

"...She is brave, courageous, hilarious, and amazing high energy that flows through her writing...." Read more

"...It talks a lot about self motivation and believing in yourself and your dreams!" Read more

783 customers mention "Humor"777 positive6 negative

Customers find the humor in the book hilarious, entertaining, and refreshingly irreverent. They also appreciate the short quips and quotes.

"...Moments of humor intertwined with real moments of "hey, this is how it is and but let's change it, and I am here for you" reading...." Read more

"...Easy to read and understand. Jen puts things into perspective with humor and honesty. I am not a reader but I would highly recommend this book." Read more

"...She happens to be very funny and blunt in her delivery which I personally appreciate...." Read more

"...She is brave, courageous, hilarious, and amazing high energy that flows through her writing...." Read more

101 customers mention "Authenticity"95 positive6 negative

Customers find the book authentic, down-to-earth, and honest. They appreciate the realistic examples of how we live our lives. Readers also say the book is inspirational and relatable.

"Great book! Super realistic and empowering! Love how you call tell the personality of the author through her book! Unique book!..." Read more

"...There is a tremendously authentic, funny, and bold writing style that flows in this read...." Read more

"...Jen is down to earth, not preachy, realistic, and knowledgeable...." Read more

"I really enjoyed this book. It’s funny, real and inspiring. It’s helped encourage and motivate me to change how I feel about money...." Read more

66 customers mention "Direction"61 positive5 negative

Customers find the book's direction easy to read and succinct. They say it gets super specific on how to manifest and inspire. Readers also appreciate the no-nonsense approach and high-minded concepts put into very real speech. They like the examples and actionable steps to get on track.

"...This is not only a highly inspiring book, it is also a practical manual.I'm on my second reading...." Read more

"Great book. Love the author and the no nonsense approach...." Read more

"...It breaks down some of the basic pathways - from meditation to manifestation - in short, entertaining, easy to understand chapters...." Read more

"...heard before if you have read any self help books, but this book is so direct and no bullshit that I find myself opening it up to any page to read a..." Read more

50 customers mention "Effectiveness"43 positive7 negative

Customers find the book effective. They say it reminds them of how great and powerful they truly are. Readers also mention the principles really work and the affirmations are hard to put down.

"...I've noticed improvements in my mindset, productivity, and overall well-being since incorporating the book's teachings...." Read more

"She’s so full of power, i felt guided in every word and started to really go for what i deserve, people who are excited about the same things i am..." Read more

"...Great work Jen!" Read more

"...Very thankful that this book came into my life when it did. Great work - Thank you Jen!" Read more

43 customers mention "Relatability"43 positive0 negative

Customers find the writing style light-hearted but serious. They say the author is free-spirited and honest. Readers also mention the book is essential and crucial to being a good human.

"I took my time reading this book to absorb and ponder. It was funny, personable and relatable...." Read more

"...I feel like it is making me a nicer person as well." Read more

"...I also enjoyed her blogging style of writing. It was non serious and very conversation like...." Read more

"...The author's writing style is real, meant for real people, and it is well balanced between strong research, practical information, personal..." Read more

139 customers mention "Value for money"92 positive47 negative

Customers have mixed opinions about the value for money of the book. Some mention it's worth the buy, well worth their time, and valuable for a husband. However, others say it demonstrates an irresponsible love of money and puts too much value on manifesting and loving.

"...But aside from that, a really great read and worth picking up." Read more

"...It also demonstrates an irresponsible love of money and puts too much value on manifesting and loving money which is contrary to the teachings of..." Read more

"...For those interested in changing their lives, this is a good use of twelve bucks." Read more

"...This one is well worth your time!" Read more

Get ready to laugh and be inspired to get on with your awesome life already
5 out of 5 stars
Get ready to laugh and be inspired to get on with your awesome life already
"You Are a Bad Ass" first hooked me when I would sit in the lounge at my favorite spa. Every time I would sit in the lounge after a massage they would have books of inspirational quotes and this book to read. After realizing that reading this book was extending my time there I eventually decided to just purchase the darn thing already. Well, I'm glad I did. The author, Jen Sincero, did a number on this book. She was honest about her own faults and struggles with believing in herself over the years. She wrote this book in a way that literally speaks to you. She had me cracking up (aka laughing out loud) in the middle of nowhere and I would just smile despite the stares from strangers. By the time you're a few chapters in, trust me, you won't care anyway.I honestly believe that the chapter "Lead with Your Crotch" and "What Are You Doing Here" helped me discover my ultimate purpose just that fast. I know what my next move is and I haven't been sitting on my ass just thinking about it either. At some point you've just gotta start already. If you're open and not a punk, you'll really understand that closed mouths don't get fed and no one is going to make you get up and be awesome already (except for yourself).I'm so glad I purchased this book and finished it so soon. I'm reading it a second time to ensure that I didn't miss anything either but definitely get this book for those who need a little spunk in their lives and a boost in confidence. I didn't want to put it down and still have it close by. Great read!
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Top reviews from the United States

Reviewed in the United States on July 6, 2018
I think the best way to go about reviewing the book is to think of the tone. You get a sense of it right from the cover and it carries into the book. Reading this book is similar to that really good friend who doesn't hold back, but isn't rude in offering their straight up opinion. Moments of humor intertwined with real moments of "hey, this is how it is and but let's change it, and I am here for you" reading. There isn't a slew of theories or vocabulary to throw you off. The message is there, waiting for you, and like any good friend, honest.

You are a Badass is straightforward and to the point, but elaborate. The chapters are only several pages long, which offers the opportunity to take 10-20 minutes (turn off Netflix for a moment) out of your day and remember WHY you are doing this. We all have some sort of doubt and/or uncertainty in our lives, and I believe the fortunate ones are those who RECOGNIZE they want change and put forth the time in WANTING to do something about it. This is a great tool to improve yourself, as you continue on whatever path you're striving for.

There are thousands of positive reviews: but I want to mention my opinion on what you should do when taking in this book.

Most importantly, as Jen states, be open to ideas and concepts that can/will change you. It's a process, so don't think of it like a light-switch... Every body builder, professional athlete, chef, painter, politician, doctor, mechanic, welder, writer, musician, etc... have all STARTED somewhere. Treat your transition the same way as a profession or hobby, and realize it's a process.

In my opinion, there are 3 things I would say you need to fully utilize this book.
1. Self Awareness
2. Perspective
3. Action
*** Disconnect from the world a bit while doing your journey.

1. Self Awareness - Jen talks about this right away. If you aren't happy, pleased or satisfied with something, you need have self-awareness to know that you want to change. That is HUGE. It's with anyone in anything, if they think they are fine with some facet of their life, they may not seek that improvement. Or they don't really care to change. You are self-aware to know you want change. Then, take that self-awareness and take a good, hard and honest look at yourself and why these things aren't going as you believe. If you care enough, you'll focus that energy to make that change.

2. Perspective - If I could have paid (insert amount) of money to realize a lot of my perspective was wrong. Think of what you have, what you want and the realities of your world. And no, avoid the negative aspect. It doesn't do you much good. So change the perspective... It's the half empty/full conundrum. Take a real look at it, and be in the moment. Take a walk without your phone and realize how awesome your area is or that it's a great day to be alive - and you're lucky to be in the moment you are in. Try to find some clues and hints around you to make you appreciative of your perspective. It doesn't mean we can't want more, but its the idea of celebrating as compared to celebrating, and we want more celebrations in our life. They are all around us. Change that perspective, and TELL YOURSELF YOU WILL CHANGE - not "want to, would like to, maybe someday to" WILL AND AM as compared to like to and try...

3. Action - make a plan and make the effort. Again, think of the process of anyone or anything that you admire. It takes more than a snap of the finger or a rub of a lamp to make what may seem miraculous. But have that unwavering determination in your action, and you'll be amazed at what you look back on.

*** Disconnect when you are focusing on you. Meditate at times if need be. Take a walk without the phone or music in your ears. Turn off the TV, music or computer. Eliminate as much of the distractions as you can, because this is for yourself. You are deciding on a new you and shedding that old skin is a process that takes time and focus. But you'll be glad you did and continue to do as you MOVE FORWARD.

A lot of these principles and themes are common. But this book clicked for me. I am a male, and we often don't think/talk about or feelings. But do it. I am also a teacher and a coach, and I know that things CLICK for people in different ways. It is that epiphany that we all need and want, and if you read this book (heck, it's $10) with an open mind and an honest approach, I know anyone can benefit from it.

Get your SELF AWARENESS going, alter your PERSPECTIVE (if need be) and take ACTION (by starting this book).
75 people found this helpful
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Reviewed in the United States on October 25, 2024
My second read of Jen Sincero’s and she is a true gift! I want to re read each over and over again!
Reviewed in the United States on September 21, 2024
Great book start to finish. Easy to read and understand. Jen puts things into perspective with humor and honesty. I am not a reader but I would highly recommend this book.
Reviewed in the United States on August 5, 2024
I needed to read this book, and I'm so glad that I did. I will definitely recommend this book to my friends who read. I loved how, at the end of every chapter, the author reminds you to love yourself. We all need a reminder of that every now and then. Jen Sincero, You are a bad ass.
Reviewed in the United States on April 13, 2018
I thought this book was great and would recommend to most people.
I'm surprised by some of the negative reviews saying there's nothing new here....same could be said of almost any book along these lines. I've read many books like this (but much more serious) for 20+ years and although it's not "new" information it's information worth reminding yourself in any way that resonates with you. Sometimes I want to read something deep and serious and sometimes I want the same info in an easily digestible inspirational and funny way (like this). Even though I've read this message a thousand times this book had me reaching for my highlighter and my notepad so I can remind my self how awesome and badass I can be. :) She happens to be very funny and blunt in her delivery which I personally appreciate. If you aren't one that feels inspired by a lighthearted, humorous, direct, kick in the pants, approach to serious motivation then there's always ..........Chicken Soup for the Soul(?) it's gentle and won't ruffle any feathers and calls God God so Christians won't be offended.
Some people reviewed negatively that she didn't call God God...she called God God, The Universe, Spirit....things like that that all mean the same thing but take into account that the entire readership might not be Christians. Seems fair.
For people complaining of the "strong" language....was the title not a clue there would be curse words? lol
For those who saw her sharing her life stories as self centered... my perspective was that she was being vulnerable in the most public of ways to say if you're not where you want to be she can relate, in real life, and here's why. She put it out there to be judged, and some people didn't disappoint. I took it as hey, I may not be living in a garage but I'm possibly not where I want to be but if she can do it so can I. My perception was that she was championing anyone who doesn't feel worthy that yes, you can do it not as her being self-centered. I appreciated knowing she wasn't an already rich person writing from her beachfront home in Malibu while her staff brought her fresh peeled grapes giving us a BS "you can do it" but rather a lady who had been in what most would feel was a permanent hopeless lifestyle but believed in herself till she actually made her dreams come true and thought she might go ahead and help someone else do it too.
It's a super easy fast read that I think is a perfect book for someone on the beginning of their journey or a someone who's been at it awhile. The term "beginner" is used in some of the negative comments as dismissive of the credibility of her book. I disagree with that as a negative because my philosophy is that we should always attempt to look at things with a beginners mind ....because once we think we know it all there's nothing new to learn, is there. Even the biggest know it all will find something to smile at or shake their head yes or have a not so gentle reminder of our potential unless they try REALLY hard not to. ;)
And last but not least.....yes. It is new age spiritual mumbo jumbo about making lists and meditating and manifesting your dreams. But again...doesn't the title give that away? If you hate the idea that your thoughts, prayers, connection and introspection could possibly bring you a fuller better life then by the title alone it's not a book you should even buy, read and negatively review unless you just like being negative. Nothing's for everyone and she clearly has a target market as any book does. For this market it's badass.
Sorry for the long review but some of the negativity got under my skin. I'm so glad I didn't read them before I read the book.
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Reviewed in the United States on May 24, 2024
I recently purchased a self-help book on Amazon, and it has truly changed my life. From the moment I started reading, I found the content incredibly inspiring and motivating. The book is filled with practical advice and powerful insights that have helped me make significant positive changes in my life.

The author's approach is both relatable and effective, making it easy to apply the principles to my everyday routines. I've noticed improvements in my mindset, productivity, and overall well-being since incorporating the book's teachings.

If you're looking for a transformative read that will inspire and guide you towards a better version of yourself, I highly recommend this self-help book. It’s a must-have for anyone seeking personal growth and lasting change.
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Top reviews from other countries

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Kelly
5.0 out of 5 stars Lecture légère
Reviewed in Canada on June 6, 2024
ENFIN! un livre de développement personnel qui n'est pas "lourd"
J'ai acheté ce livre il y a 4 ans et je ne l'ai jamais ouvert avant aujourd'hui. J'avais l'impression que je devais être dans une certaine "position mentalement" pour commencer ce livre.
Tellement pas. L'auteure arrive à enlever tout barrière qui bloque le sentiment de ne pas être "assez" pour lire ces livres sur le développement personnel. Son écriture humoristique rend la lecture légère et accrochante. Elle rend le processus "to start living an awesome life" simple, claire et en toute légèreté.
Je recommande à tousss :)
Brandon Garcia
5.0 out of 5 stars Gran libro de crecimiento personal
Reviewed in Mexico on August 9, 2023
Este libro es increíble para cuando tienes la necesidad de crecer de forma personal, tomar en cuenta que una persona escribe los sentimientos que guardas dentro de tu persona permite que avances en concretar aquellos pensamientos que te llevaron a comprar este libro
Kindle
5.0 out of 5 stars Absolutely loved this book...
Reviewed in Brazil on February 4, 2022
I've read a lot of self-help books but this was amazing, it just clicked with me.. I have already noticed some changes in myself and the world around me from I started reading it. Buy it. because it's amazing and Jen really knows how to get you to listen.. it's amazing, go for it..
Natalie Morgan
5.0 out of 5 stars Very accessible book that I LOVED
Reviewed in the United Kingdom on August 20, 2024
I downloaded this because it was on a cheap deal on kindle one day but had never heard of it before. I’ve recently read a couple of other popular books in the self-help type area (Atomic Habits, Ikigai), so I just thought it would be a nice addition to that collection.

I started it and I was only at about 12% before KNOWING that this book was written exactly for me and that it was going to change my outlook. It took big concepts of manifestation, self-belief, spirituality, ego etc but made them super accessible with language and examples that really hit home for me. I made a few notes as I went through of actions to take from the parts that really resonated, but I feel like it’s the sort of book I could read again and take something new from each time.

I’ve just finished this book and I feel inspired and super positive. I saw loads of bad reviews on Goodreads when I marked it as finished so it’s clearly not everyone’s cup of tea, but it’s honestly my most favourite book of this kind that I’ve read so far. You’ll know very early on if it’s for you, so maybe try the free sample first. If the beginning clicks for you, I’m sure you’ll love the whole thing.
Christian
5.0 out of 5 stars Non c’è libro migliore
Reviewed in Italy on August 2, 2024
Non c’è libro migliore da leggere se davvero vuoi fregartene di tutto e di tutti e aumentare anche la tua autostima proseguendo per la tua strada e fare ciò che è davvero vuoi nella tua vita. Consiglio la lettura di questo libro.