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Catherine Kaputa

You Are a Brand!: In Person and Online, How Smart People Brand Themselves For Business Success Paperback – September 16, 2012

by Catherine Kaputa (Author)

47 ratings

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Learn insider secrets for career success from THE personal branding strategist.

Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career.

Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success.

Kaputa has expanded her 2007 award-winning classic to include new chapters on crafting your own "elevator speech" and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable.

Combining today's hottest business concepts with the realities of the modern workplace, You Are a Brand! 2nd Edition highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.

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Editorial Reviews

Review

A step-by-step guide anyone can use to be more successful, You Are a Brand! describes how we can use branding strategies and tactics in our careers and lives to maximize the brand You.

―George Pine, President and COO, Interep, -

Advertisers create brands that captivate the hearts and minds of consumers through purposeful strategies, creative campaigns, and media planning. You Are a Brand! shows you how to tap into the advertisers' playbook to benefit your most important brand, You.

―-

Corporations strive to market their brands. You should strive to market yourself. Here is an owner's guide to doing just that.

―Steve Rivkin, marketing consultant; coauthor, IdeaWise and The Making of a Name, -

Each individual is an important contributor to the success of his or her corporation. This insightful book shows you how to fully realize your potential and give yourself and your company maximum benefit.

―William H. Roedy, former Chairman & Chief Executive, MTV Networks International, and author, What Makes Business Rock, -

Providing the tricks of the trade once reserved for Madison Avenue executives, this book will help you create a powerful connection with your customers.

―David V. Lorenzo, author, Career Intensity: Business Strategy for Workplace Warriors and Entrepreneurs, -

Reading You Are a Brand! is like getting the inside scoop to building your own successful business or career.

―Susan Sommers, fashion and business comportment coach, -

There's an old proverb that says, "You eat life or life eats you." Catherine Kaputa and her brilliant ideas on self-branding show you how to be the diner and not the entree.

―Jay Conrad Levinson, author of the national bestseller Guerilla Marketing, -

Whether you want to change the world or simply change how you are perceived, you'll find everything you need to know about developing a powerful visual identity and verbal identity and then some. I know from personal experience that Kaputa's insights about how to tap into branding power work.

―-

You Are a Brand! contains valuable information and exercises. Kaputa's approach completely turned my career around.―Kat Connelly, President, Kat Connelly Productions, -

You Are a Brand! is the primer for anyone who wants to do more with their career, their life, or their business.

―Lynn Zimmerman, President, Sales Mindshare; coauthor, Learn the Secrets, -

About the Author

Catherine Kaputa is the award-winning author of You Are a Brand! and Breakthrough Branding. She is a successful branding strategist and speaker and led the 'I Love NY' campaign. Catherine lives in New York City.

Product details

Publisher : Nicholas Brealey; 2nd edition (September 16, 2012)
Language : English
Paperback : 335 pages
ISBN-10 : 1857885805
ISBN-13 : 978-1857885804
Item Weight : 1.01 pounds
Dimensions : 6.13 x 0.75 x 9 inches

Best Sellers Rank: #203,355 in Books (See Top 100 in Books)
- #321 in Job Hunting (Books)
- #1,065 in Communication & Social Skills (Books)
- #1,307 in Job Hunting & Career Guides

Customer Reviews:
47 ratings

Customer reviews

5 star		55%
4 star		27%
3 star		13%
2 star		4%
1 star 0% (0%)		0%

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Top reviews from the United States

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Rachel

Want to learn about personal branding? Look no further!

Reviewed in the United States on August 20, 2018

Verified Purchase

This book was assigned reading for me in my graduate program. I thoroughly enjoyed this book and still reference it frequently. It does an excellent job at defining what a personal brand is and how to develop a successful one. The author provides cases she's dealt with in helping others with the branding process, which I found beneficial to bring theory to practice. I strongly recommend this book.

Helpful

Jackson L.

Lots of generic advice

Reviewed in the United States on December 15, 2012

Verified Purchase

First 1/4 of the book contains some good nuggets of information, such as a four-point summary of what good branding is (although the author doesn't delve deeply into each one, which leaves the four-point summary seeming very shallow). The second half of the book has really generic info, such as how to give better presentations, how the tone of your voice should sound, or how you should dress. These are more tactical, and in my opinion, not that helpful, tactical advice on personal branding. If you have have a college education and have a year or two of experience in the corporate world, none of the second half of the book would be very insightful.

I was personally looking for insights. I.e. things to help me brand myself that I don't already know, or aren't intuitive to the average joe. This book has bits and pieces of these insights, but unfortunately 3/4 of the book contains only generic info.

If interested in personal / product branding, look around more on Amazon. There are better ones that I've found.

10 people found this helpful

Helpful

Chris Cole

THE Branding book you need

Reviewed in the United States on June 5, 2018

Verified Purchase

This is THE book for those wanting Branding advice.

Helpful

Aleks Atak

Must read

Reviewed in the United States on April 24, 2017

Verified Purchase

Great book . It gives you an idea of how people's thoughts about you can change your personal or professional life .

2 people found this helpful

Helpful

S. K.

Very interesting read...

Reviewed in the United States on March 16, 2013

Verified Purchase

Kaputa shares very interesting perspective and exercises in "You Are A Brand" - I really enjoyed reading the book and sharing exercises and ideas with my clients to further their personal branding efforts in their career transitions and development plans. Enjoyable, recommended read!

Helpful