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You Are a Brand: In Person and Online, How Smart People Brand Themselves For Business Success Paperback – September 16, 2012
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'Corporations strive to market their brands. You should strive to market yourself. Here is an owner's guide to doing just that.' -Steve Rivkin, marketing consultant; coauthor, IdeaWise and The Making of a Name
'You Are a Brand! shows you how to get the power and make the money on your own. Plus, it s a great read from a talented writer who has something brand new to say.' -Maura Moynihan, author, Yoga Hotel
'A step-by-step guide anyone can use to be more successful, You Are a Brand! describes how we can use branding strategies and tactics in our careers and lives to maximize the brand You.' -George Pine, President and COO, Interep
'Advertisers create brands that captivate the hearts and minds of consumers through purposeful strategies, creative campaigns, and media planning. You Are a Brand! shows you how to tap into the advertisers playbook to benefit your most important brand, You.' -Pam Larrick, Chairman and CEO, FCBi Worldwide
'Providing the tricks of the trade once reserved for Madison Avenue executives, this book will help you create a powerful connection with your customers.' -David V. Lorenzo, author, Career Intensity: Business Srategy for Workplace Warriors and Entepreneurs
'Success on the job is not due to experience and hard work alone in today's challenging global marketplace. As Catherine Kaputa demonstrates, mastery of soft skills is what sets apart the executive who is merely doing well from the one who is highly successful.' -Mike James, President, Financial Document Services Business of Merrill Corporation
'You Are a Brand! is the primer for anyone who wants to do more with their career, their life, or their business.' -Lynn Zimmerman, President, Sales Mindshare; coauthor, Learn the Secrets
'You Are a Brand! contains valuable information and exercises. Kaputa s approach completely turned my career around.' -Kat Connelly, President, Kat Connelly Productions
'Whether you want to change the world or simply change how you are perceived, you'll find everything you need to know about developing a powerful visual identity and verbal identity and then some. I know from personal experience that Kaputa's insights about how to tap into branding power work.' -Laura Berkowitz Gilbert, Principal, Boomerang Studio
'Reading You Are a Brand! is like getting the inside scoop to building your own successful business or career.' -Susan Sommers, fashion and business comportment coach
About the Author
Top Customer Reviews
I was personally looking for insights. I.e. things to help me brand myself that I don't already know, or aren't intuitive to the average joe. This book has bits and pieces of these insights, but unfortunately 3/4 of the book contains only generic info.
If interested in personal / product branding, look around more on Amazon. There are better ones that I've found.
to succeed in a corporation or look for a job in a challenging job market. I'm usually disappointed with business books and self-help books because so many are too general and a re-hash of what othershave said. You Are a Brand is a fun read and it's full of tips and ideas that can help you stand out and move up
in a competitive, corporate environment. Very useful and interesting.
Most Recent Customer Reviews
A great read for professionals out there! Easy to follow but chock full of insightful advice for branding yourself.Published 17 days ago by Amazon Customer
The book is split up into different sections, each with short exercises that really help apply what you just read.Published 13 months ago by checho4
A very motivating, concept. But I never got past the 1st third of the book. Everything is pretty much said, in the title, and the content would be more helpful if it were a... Read morePublished on August 13, 2014 by Ttile
I love that thought of branding yourself this makes really good conversation.Published on August 12, 2014 by HB
A book that should be read by almost everyone! People unfortunately don't realize that each of us is a brand..like it or not! Read morePublished on July 30, 2014 by Robert Goedjen
It's a good book and not just written for blogging superstars who already have a network of important contacts. Read morePublished on February 21, 2014 by Jean Andersen
Either you know and love someone who is going through a career change or it's happening to you. You Are a Brand is for people who realize that they need to take charge of their... Read morePublished on February 9, 2014 by ali
Your success is based on other people's perception of you. This book presents branding strategies used by the big brands and show you how to use these strategies for Brand You. Read morePublished on February 5, 2014 by jeffrey d adams