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You Are a Brand!: In Person and Online, How Smart People Brand Themselves For Business Success Paperback – September 16, 2012

4.3 out of 5 stars 47 ratings

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Editorial Reviews

Review

A step-by-step guide anyone can use to be more successful, You Are a Brand! describes how we can use branding strategies and tactics in our careers and lives to maximize the brand You.
George Pine, President and COO, Interep, -

Advertisers create brands that captivate the hearts and minds of consumers through purposeful strategies, creative campaigns, and media planning. You Are a Brand! shows you how to tap into the advertisers' playbook to benefit your most important brand, You.
-

Corporations strive to market their brands. You should strive to market yourself. Here is an owner's guide to doing just that.
Steve Rivkin, marketing consultant; coauthor, IdeaWise and The Making of a Name, -

Each individual is an important contributor to the success of his or her corporation. This insightful book shows you how to fully realize your potential and give yourself and your company maximum benefit.
William H. Roedy, former Chairman & Chief Executive, MTV Networks International, and author, What Makes Business Rock, -

Providing the tricks of the trade once reserved for Madison Avenue executives, this book will help you create a powerful connection with your customers.
David V. Lorenzo, author, Career Intensity: Business Strategy for Workplace Warriors and Entrepreneurs, -

Reading You Are a Brand! is like getting the inside scoop to building your own successful business or career.
Susan Sommers, fashion and business comportment coach, -

There's an old proverb that says, "You eat life or life eats you." Catherine Kaputa and her brilliant ideas on self-branding show you how to be the diner and not the entree.
Jay Conrad Levinson, author of the national bestseller Guerilla Marketing, -

Whether you want to change the world or simply change how you are perceived, you'll find everything you need to know about developing a powerful visual identity and verbal identity and then some. I know from personal experience that Kaputa's insights about how to tap into branding power work.
-

You Are a Brand! contains valuable information and exercises. Kaputa's approach completely turned my career around.―Kat Connelly, President, Kat Connelly Productions, -

You Are a Brand! is the primer for anyone who wants to do more with their career, their life, or their business.
Lynn Zimmerman, President, Sales Mindshare; coauthor, Learn the Secrets, -

About the Author

Catherine Kaputa is the award-winning author of You Are a Brand! and Breakthrough Branding. She is a successful branding strategist and speaker and led the 'I Love NY' campaign. Catherine lives in New York City.

Product details

  • Publisher : Nicholas Brealey; 2nd edition (September 16, 2012)
  • Language : English
  • Paperback : 335 pages
  • ISBN-10 : 1857885805
  • ISBN-13 : 978-1857885804
  • Item Weight : 1.01 pounds
  • Dimensions : 6.13 x 0.75 x 9 inches
  • Customer Reviews:
    4.3 out of 5 stars 47 ratings

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4.3 out of 5 stars
4.3 out of 5
47 global ratings
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