Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

  • List Price: $16.95
  • Save: $1.92 (11%)
FREE Shipping on orders with at least $25 of books.
Only 12 left in stock (more on the way).
Ships from and sold by Amazon.com. Gift-wrap available.
You Are the Message has been added to your Cart
FREE Shipping on orders over $25.
Condition: Used: Good
Comment: Ships 24/7 Direct from Amazon has normal wear from consistant use may have bent/creased pages or yellowed/aged or might have light dirt on edge. may have name/writing inside cover or a few pages. Intact with dust cover. yellowed from age. 100% Satisfaction when you order from 321 Books.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

You Are the Message Paperback – August 20, 1989

4.4 out of 5 stars 98 customer reviews

See all 11 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$15.03
$6.28 $0.01

Security
ITPro.TV Video Training
Take advantage of IT courses online anywhere, anytime with ITPro.TV. Learn more.
$15.03 FREE Shipping on orders with at least $25 of books. Only 12 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.
click to open popover

Frequently Bought Together

  • You Are the Message
  • +
  • BUSN: Introduction to Business
Total price: $74.96
Buy the selected items together

Editorial Reviews

Review

"A first-class book that takes you behind the podiums with the big names in politics and industry. Don't say a word until you get through this one." --The Wall Street Journal

Accomplished Media Master Reveals Deepest Secrets of Powerful Communication in a Brilliant Bestseller

"...on the money when it comes to the techniques of public speaking...interesting reading, just as Ailes himself is an interesting man." --Sam Donaldson, ABC TV coanchor of "Prime Time Live" and ABC News correspondent

"...practical, sensible and entertaining...a wonderful store of anecdotes...Ailes, unlike so many self-help book authors, has a record of success to back up his advice." --Miami Herald

"...one of the best books I've ever read." --Marvin Kitman, media critic, Newsday

"...here is truly the chance of a lifetime with one of the best speech coaches in America." --CNN

"...a tremendous help for somebody who wants to go out--or has to go out--and communicate." --ABC Talkradio

From the Publisher

"A first-class book that takes you behind the podiums with the big names in politics and industry. Don't say a word until you get through this one." --The Wall Street Journal

Accomplished Media Master Reveals Deepest Secrets of Powerful Communication in a Brilliant Bestseller

"...on the money when it comes to the techniques of public speaking...interesting reading, just as Ailes himself is an interesting man." --Sam Donaldson, ABC TV coanchor of "Prime Time Live" and ABC News correspondent

"...practical, sensible and entertaining...a wonderful store of anecdotes...Ailes, unlike so many self-help book authors, has a record of success to back up his advice." --Miami Herald

"...one of the best books I've ever read." --Marvin Kitman, media critic, Newsday

"...here is truly the chance of a lifetime with one of the best speech coaches in America." --CNN

"...a tremendous help for somebody who wants to go out--or has to go out--and communicate." --ABC Talkradio

NO_CONTENT_IN_FEATURE

The latest book club pick from Oprah
"The Underground Railroad" by Colson Whitehead is a magnificent novel chronicling a young slave's adventures as she makes a desperate bid for freedom in the antebellum South. See more

Product Details

  • Paperback: 256 pages
  • Publisher: Crown Business; Reissue edition (December 1, 1995)
  • Language: English
  • ISBN-10: 0385265425
  • ISBN-13: 978-0385265423
  • Product Dimensions: 5.5 x 0.6 x 8.2 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (98 customer reviews)
  • Amazon Best Sellers Rank: #52,152 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
Some key points:
The assessment of you that's formed in the first 7 seconds creates a lasting impression of you in anothers mind.
Communication starts with good conversation.
Television has set the style of communication for today - relaxed, informal, crisp,quick,entertaining.It has made us impatient- make your point quick and interesting. Be visual.
You are The Message:
We are the message no matter what the medium.
Take a personal inventory of your asets that help you communicate
A good communicator takes responsibilty for the flow of communication.
Audiences respond to visual over verbal signals.
Make read speeches look conversational.
Test your powers of observation and description.
Review your past performances and communications and figure out how you would improve it.
Be natural, don't force an emotion.
Model the best professional communicators.
Perception counts more than content.
Record yourself on video and audio in interactions.Evaluate your performance.
4 Essentials of a Great Communicator:
1. Be Prepared
- your audience must have confidence that you know what you're talking about, and feel you know more about your topic than they do.
- you should appear that you have been thorough in researching your topic and analyzing the audience.
- you should be purposefull- goal is to inform, entertain, inspire, or all three.
- hostile or skeptical audience- show understanding of all side sof an issue
- supportive audience- reaffirm shared values
- be relaxed, calm, maintain a sense of humor, take your work seriously, avoid criticizing and disagreeable behavior, empathize.
2. Make Others Comfortaable
3.
Read more ›
3 Comments 86 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
Helps you understand how to present yourself better in public, on camera, etc. I really liked his listening tips. I think listening is the lost art of evangelism. You have to learn to listen if you are going to become good at marketing.

Take a look at these tips to help you become a better listener from the book:

1. Relax and clear your mind if someone is speaking to you, so that you're receptive to what they're saying.

2 Never assume that you have heard correctly because the first few words have taken you in a certain direction. Most listening mistakes are made by people who only hear the first few words of a sentence, finish the sentence in their own minds, and miss the second half.

3. Learn to speed up your point of contact as a listener. The second you hear a sound coming from another person concentrate quickly on the first few words. That will get you started correctly.

4. Don't tune out a speaker just because you don't like his or her looks, voice, or general demeanor. Stay open to new information.

5. Don't overreact emotionally to the speaker's words or ideas--especially those that may run contrary to your usual thinking. Hear the other person out.

6. Before forming a conclusion, let the speaker complete his or her thought. Then evaluate by distinguishing in your mind specific evidence presented (good) verses generalities (bad).

7. Part of listening is writing things down that are important. You should always have a piece of paper, a pencil, a notebook, or a card in your pocket. Throughout the day many important things will be discussed. Take notes to listen, to remember later, and to document, if necessary.
Comment 34 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
The world is full of speaking coaches, but probably no one has a better track record for success than Roger Ailes. You may remember that Mr. Ailes helped President Reagan prepare for the critical second debate against former Vice President Walter Mondale in 1984 (". . . I promise not to hold his youth and inexperience against him"), and was a senior media advisor to Vice President Bush in the successful 1988 election campaign. His advice is to keep it as simple as possible for the speaker by building on the speaker's own natural conversational patterns, while accentuating the positive in communicating, avoiding the negative, and adding lots of directed energy.
Mr. Ailes is a great story teller, and he builds his key points with punchy, personal examples. For example, to establish his key principle about making an impression in the first 7 second you are with someone, he tells about meeting Charles Manson in prison and facing him down with steely eye contact. Manson looked away first. Afterwards, Manson was a willing interview subject. A second story builds the point by describing how a subway stick-up gang extorted money from those showing fearful body language by intimidating them.
Even if the book's message was not so important, it would be worthwhile reading the book for the many wonderful stories.
Mr. Ailes' basic point is to break down the art of face-to-face and televised communication into the most important elements. He encourages you to emphasize the unspoken dialogue . . . by how you use your body and respond to what others say. Listeners pay much more attention to the body language and to the emotion they feel from you than to the intellectual content of the message. This accentuated on television.
Read more ›
Comment 30 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

Set up an Amazon Giveaway

You Are the Message
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: You Are the Message