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You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, an d 46 Other Ways You're Deluding Yourself Paperback – November 6, 2012
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"Every chapter is a welcome reminder that you are not so smart-yet you're never made to feel dumb. You Are Not So Smart is a dose of psychology research served in tasty anecdotes that will make you better understand both yourself and the rest of us. It turns out we're much more irrational than most of us think, so give yourself every advantage you can and read this book." — Alexis Ohanian, Co-Founder of Reddit.com
"You Are Not So Smart is the go-to blog for understanding why we all do silly things." — Lifehacker.com
"You'd think from the title that it might be curmudgeonly; in fact, You Are Not So Smart is quite big-hearted." — Jason Kottke, Kottke.org
"In an Idiocracy dominated by cable TV bobbleheads, government propagandists, and corporate spinmeisters, many of us know that mass ignorance is a huge problem. Now, thanks to David McRaney's mind-blowing book, we can finally see the scientific roots of that problem. Anybody still self-aware enough to wonder why society now worships willful stupidity should read this book." -David Sirota, author of Back to Our Future: How the 1980s Explain the World We Live In Now
About the Author
A two-time winner of the William Randolph Hearst Award, journalist David McRaney writes the blog youarenotsosmart.com. A self-described psychology nerd, he lives in Hattiesburg, Mississippi.
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Top Customer Reviews
Listening to You Are Not So Smart is a great way to discover some of most common ways we naively delude ourselves into taking our imperfect interpretations of ourselves and other people. David McRaney's sarcastic sense of humor makes it a bit easier to swallow the bitter pills he asks us to swallow.
I didn't connect with the professional narrator. I wish the author had decided to read it himself, but that tends to be my personal preference. If you find this to be the case, too, you might want to opt to read this one instead of listening to it.
I would also recommend doling these lessons out over time instead of plowing straight through. Cracking personal illusions can be empowering in the long run, but dismantling too many of them at the same time felt a bit too vulnerable. It would also been helpful to get more specific strategies to compensate for the blind spots that are exposed.
I think the book is intended to kick off the exploration, however, and I look forward to discovering more of the author's insights and ideas by visiting his blog.
The author understands the science and the facts, and conveys them quite clearly. I didn't find a single error. He writes wonderfully. Crisp, clear, funny, casual, but not too casual. When I read it, I feel I'm chatting with a brilliant buddy. As I understand it, the author is not a professor or scientist. He's certainly smart enough to be one.
In the 1970s and early 1980s, research psychologists generally believed that humans are more or less rational, most of the time. They believed that irrational thinking was caused primarily by disruptive emotions like anger or fear. We now know this is just plain wrong. During the last twenty years or so, research evidence against this view accumulated. Daniel Kahneman became the first psychologist to earn a Nobel Prize for describing the new understanding.
Meanwhile, evolutionary psychology provided a new template for understanding the human mind. It evolved. We often see faces in clouds, but never see clouds in faces. We sometimes mistake a coiled garden hose or rope for a snake, but rarely mistake a snake for a garden hose. These tendencies, and many others like it, reflect our evolutionary history. The reproductive cost of jumping away from a coiled garden hose is very small. The reproductive cost of failing to recognize a dangerous snake is very high.
You do not think rationally, nor does anyone else. This is useful information, particularly if you have some understanding of how and why you -- and others -- think irrationally, and under what circumstances. It may seem too good to be true, but this book actually explains it to you, and does so entertainingly.
Even today, most economists believe that humans make rational economic choices. This is clearly false. Daniel Kahneman (and his collaborator, Amos Tversky) won their Nobel Prize, not in psychology -- there's no Nobel Prize category for that, but in economics. You ever wonder how we got stuck in this awful Great Recession, despite the brilliant insights of modern economists? It's because they are all wrong. This book will help you understand that better, while making you smile, laugh and nod your head with "Aha!" insights along the way.
Many psychotherapists believe, even today, that Sigmund Freud and his intellectual descendants correctly described "the unconscious." They believe that our childhood experiences, particularly psychosexual experiences, form the emotional and behavioral templates for the rest of our lives. We now know that most mental life is indeed unconscious. However, the templates of our mental lives were formed more by our common evolutionary history than our particular childhood experiences. That's why cognitive biases are human universals. If idiosyncratic childhood experience was the more important source of thinking templates, the cognitive biases described in You are Not So Smart would not be so robust and numerous.
You want to know yourself? Spending your life contemplating your potty training might help a little... or might not help at all. This book will help a whole lot more.
If you want to know yourself, start by studying your blind spots. Oops. Too bad. You can't find them with introspection because they are... blind spots! Good news, your blind spots are the same as other people's blind spots. They are human universals. So you can learn about them by studying all the recent scientific discoveries about human thinking, particularly all its irrational and unconscious features. The universal, irrational and unconscious landscape of human thinking is the topic of this book.
I previously described two well-known and rather obvious features -- faces in clouds versus clouds in faces and snakes versus garden hoses. This is very useful information.
Clouds vs faces: All humans have an "agency detection bias. We presume that things happen for reasons and that most things happen because an intelligent agent made them happen. Hence, ummm... Oh, I remember... Religion??!! Knowing this, next time a natural disaster occurs in a sinful city, you might be a little less inclined to attribute the event to an angry god. You might also recall that all cities are sinful.
Snakes vs. garden hoses: All humans have a hyper-sensitive immediate-danger-detector. The vast majority of alarms are false alarms. Not many citizens of industrialized nations die of snake bite, but many die or suffer from excessive worry and pointless fears. Understanding how false danger alarms work, you might be more able to live long and prosper.
Please excuse the irony. As I recall, the author does not actually discuss agency detection or danger detection bias. These are merely convenient examples of universally human cognitive biases that occurred to me was I was writing this review. They are easy to explain and intuitively obvious. You are Not So Smart discusses forty-eight others. He's chosen many of the really important and interesting phenomena. The list grows as research accumulates, and he probably didn't have room for all of them. Good news, he publishes periodic updates on his blog.
This book has a high speed to weight ratio. Every chapter describes a universal human cognitive bias, easily recognizable in your own experience. Chapters are just a few pages each. They do not need to be read in sequence. Though not simplistic, a smart eight grader could understand most of them; no scientific or psychological background is necessary. Yet these phenomena are not generally known, even by "smart" people. Thanks to this book, word will soon be getting around.
Then it was a moment of epiphany, as a sudden comforting sense of humbleness engulfed me. We are inherently evolving souls who are in a constant flux of change. This humbleness implies three life-changing lessons:
1- No matter how strong your beliefs or opinions are, hold them weakly, and take them with a grain of salt. You do not know which biases you are succumbing to.
2- Scientific methods are the only available tool so far to make distinction between facts and delusions. One caveat here: science is continuous process to figure out natural phenomena, so do not use it in reductionist way, not seeing the forest for the trees. It is all about engaging in the scientific discovery journey.
3- Historically speaking, dogmas, rituals, supernatural beliefs, religions, and the like have played critical roles in our development and emergence as human beings. Although no ideology must be immune to critique, no matter how sacred or holy it is in the view of the followers. Viewing these in the context of human mind biases endows us a more balanced and a more human-centered perspective. This is the anthropologist viewpoint that gives us a sense of our shared human existence and the belonging to the same boat.