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You Call the Shots: Succeed Your Way-- And Live the Life You Want-- With the 19 Essential Secrets of Entrepreneurship Hardcover – January 9, 2007
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1. Put yourself out there
2. Start small
3. Make money work for you
4. Look close to home for great ideas
5. Balance work with life
6. Surround yourself with great people
7. Make yourself your brand
8. Don't be afraid to negotiate
9. Make your own tough decisions
10. Adapt or die
11. Find great mentors
12. Seek out new knowledge every day
13. Use the power of the press
14. Stick to your guns
15. Get experience on the ground
16. Never underestimate the value of your customers
17. Creatively build on your experience
18. Remember what it's really all about
19. Be the entrepreneur you want to be
This book is very well written. And it is organized very well, too. I appreciated the inclusion of the appendix at the end of the book that provides tips for getting started that most wanta-be entrepreneurs will devour. Each chapter makes a point that the author presents to us using examples from his life experiences. He is a son in a long line of entrepreneurs or self-employed. And he seems to take to that lifestyle and mindset very well.
I noticed this book in B&N on Christmas Eve and picked it up. I thought the chapter headings were wonderful. And I suspected I could recommend this book to many of my SCORE clients who are overwhelmed with trying to put together a business plan for a small business they want to start. When I got home I logged onto Amazon to see if many people there had reviewed this book.Read more ›
Johnson started 12 online businesses - each one lasting a year or so - before age 21. That alone is interesting and any teen who is remotely interested in business or frustrated with traditional schooling should read his story. It's a painless way to learn about venture capital, public speaking, public relations, surrounding yourself with mentors and finding business ideas that don't require start up money. The appendix is loaded with helpful resources as well as a link to his website where there are yet more resources.
For me, the most interesting part of the book was the chapter about his work experience at his father's Ford dealership, Magic City Ford, in Virginia . The dealership has been in his family for four generations. His favorite part of high school was his part-time job as the internet sales person at the dealership, even though he was making a ton of money from his online businesses. When he was 19-years-old the General Manager promoted him to General Sales Manager, leap frogging him over adults who had worked there longer than he was alive. Yes, he was that good. In 2004 their sales were double what they were the year before even though most other dealers in the nation had reduced sales that year.
How did he do it? He was innovative. He stopped advertising in the newspaper and used that $200K per year to create bonuses and incentives for the sales force. Most of all, he was successful because of superior customer service.Read more ›
The appendix of this book alone is worth the purchase... as it is loaded with numerous "priceless" resources that most entrepreneurs would kill for.
So incredibly brilliant, educational & insightful is this book, that it wouldn't surprise me if in the near future it becomes "required reading" at all the top business schools in the country.
It is truly... that essential!
Pete Kaczynski (Springfield, MA)
Cameron's fascinating story is chronicled in his great new book, "You Call the Shots." Starting with his decision to launch a greeting card and stationary company at age 9 and ending with his most recent accomplishments, the book details his history and philosophy.
The best part about reading a book about a whizkid entrepreneur? The lessons are all relatively simple and easily understood. Since many of Cameron's guiding principles were formulated at a young age, he never felt the need to prettify them or gussy them up with bizspeak or overly-complicated grammar. His straightforward business advice is refreshing.
The structure of the book is also easily understood, and for that he can obviously thank John David Mann, his co-writer. Mr. Mann is the author of several other business books, all of which have been clearly written and well-researched.
And while Cameron and John don't tread a lot of new ground here, their writing is crisp and the information shared is relevant to the current business world. I'm sure Cameron's experiences in the tech world (he created most of his 11 successful businesses as online companies) will help lead many older (and more entrenched) business people toward the new e-conomy.
Most Recent Customer Reviews
As a young entrepreneur this is one of my favorite books! i definitely recommend reading this book.Published 15 months ago by Kevin Ngo
Cameron Johnson is a genius with common sense, ethics, and positive values! I've been in the process of starting my own business for a few years. Read morePublished 16 months ago by Averaa
Fun to read. Essential for all parents want to know what a real education is all about.Published 18 months ago by cc
This guy is a genius! If you're an adult, you'll really love the fresh thinking it will inspire in you, and if you're a kid-to-teen, this is the only book you'll ever need about... Read morePublished 19 months ago by VOXXXLANE
Soo very helpful. Easy to read and understand...Learn from the best!Published 22 months ago by Paul