Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
You Can't Buy Customer Loyalty, But You Can Earn It Paperback – May 24, 2016
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
About the Author
Analyst, author, blogger, speaker, and strategist Denis Pombriant has been observing the front office software market since 2000. During that time he has written about every major category introduction beginning with software as a service. He also provides advisory services to vendors and end customers. A long time member of the Enterprise Irregulars, he has also been a primary judge in the CRM Idol competition. He has been a leader in discovering and writing about emerging CRM issues since 2000 including the growing importance SaaS, social media, mobility, and analytics. He has a BA from The College of the Holy Cross and lives in the Boston Area.
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
A good (and quick) read for anyone who wants to challenge their own status quo for customer engagement and loyalty.
My favorite line: "Organic growth is the elevator music of an economy."
My key takeaway: "Engagement precedes loyalty, which precedes revenue, and that’s a key lesson every vendor needs to internalize."