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You Don’t Have to Be Ruthless to Win: The Art of Badass Selfless Service Paperback – July 29, 2019
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--Keith Ferrazzi, New York Times bestselling author of Never Eat Alone
"Business is changing. It doesn't have to be ruthless, and thankfully, Jonathan Keyser is showing us another way."
--John Mackey, CEO and co-founder of Whole Foods
"How's this for a business strategy? Do good deeds for every person you meet and don't ask for or expect anything in return. Sound crazy? Then read this book. Jonathan Keyser has built his whole company around '"selfless service,'" and it has worked brilliantly."
--Bo Burlingham, Forbes contributor, former Inc. editor, and bestselling author of Small Giantsand Finish Big
About the Author
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The book is divided into two sections. Part 1 is about Jonathan’s personal journey growing up, joining the commercial real estate field, and discovering that the cutthroat nature of the industry violated his core values. He also describes his work with two life-changing coaches, Steve Chandler and Steve Hardison, as he searched for a better way to show up in the world. What each Steve challenged and inspired him to do is worth the price of the book alone.
In part 2 Jonathan shares the 15 Core Operating Principles that guide the thinking, motivation and daily actions of the team members of his company, Keyser. Each of the 15 chapters is structured around how you can apply the principle in 3 ways: with yourself, with your team, and with your clients/partners. You might think these 15 principles are just lofty concepts until you see the way Jonathan and his team members use them in their interactions with prospects, clients and each other.
This book is not just inspiring. It’s a call to action to each of us to seek ways to have a more positive impact with the people in our world, no matter what role we play in our companies. Highly recommend reading, studying and applying these principles!
The entire book can be summed up in one sentence "Be decent to other people and good will come to you". This concept has been beaten to death over the last few decades.
You will have far more success in life by taking a Myers Briggs test and then researching your strengths and weaknesses than you will by reading these 'formula for success' style books.
Want to read a real book? Try 'The Open and Closed Mind' by Milton Rokeach.