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You Get What You Give: Social Media Principles and Strategies for Branding, Customer Service, Community, Innovation and Sales Paperback – November 9, 2013
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About the Author
Top Customer Reviews
Pissing matching between Taco Bell and Old Spice.
A huge miss for Roomba and internet cat videos.
Brands reinventing themselves and reaching an emerging customer base like Sharpie
Monopoly using social media to attract attention from other major brands to promote mutually beneficial causes.
The list goes and I promise you will cruise through this in 2 day max. I was frankly sad to see it end.
Ok, one more sneak peek: Grey Poupon gets users to compete online AND voluntarily provides all the marketing data they could ever want. It's unreal. Get the book as a refresher or frankly buy it as a gift for someone as clueless about social media as me. You'll be making the world a better place :)
I made reference to the book in a social-strategy meeting this morning and made a recommendation to (buy and) read it. I'll gladly do so again.
I personally loved the book because the strategies mentioned are very similar to how I run my digital agency and how I explain to clients and potential clients on how social media should be handled. My business partner and I liked the book so much because it hit close to home on our strategies and we will be purchasing this book for each one of our new clients for them to read. No matter what level you are in this profession I highly recommend reading this book because I feel you will not only learn new strategies but also get some refreshers that we all need from time to time.
Great job Merlin, I hope you continue to write as you have a gift!!
I recommend this book for anyone wishing to understand how to use social media to reach consumers, sell your product and enhance your company's brand.
Most Recent Customer Reviews
Clear, concise, easy to read, this book is a strong reminder that social media is an asset for brands to deliver and use their voice. Read morePublished on April 28, 2014 by Judith De Jesus
"We as marketers and community managers need to go beyond the internal needs of our companies and fulfill the needs of the individual consumer. Read morePublished on February 17, 2014 by Sherrie Rohde
If you're relatively new to social media, this book is a great introductory read. Merlin provides a comprehensive look at what it means to be social in today's business world,... Read morePublished on January 13, 2014 by jeffcarroll
Great book for anyone wondering how to do social RIGHT. Very suggested purchase, especially useful to new business folks or people new to social.Published on December 23, 2013 by MissVersatile