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You May Also Like: Taste in an Age of Endless Choice by [Vanderbilt, Tom]
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Length: 320 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

Review

“We live in an age of bewildering choice, yet we are the sum total of our decisions. You May Also Like is my favourite kind of book—surprising, smart, and superbly researched. It tackles that most mysterious of subjects: what make us tick.” —Terry O’Reilly, author of The Age of Persuasion and host of CBC Radio show Under the Influence

“A fascinating romp through the mysteries of taste.” —Susan Pinker, author of The Sexual Paradox and The Village Effect

You May Also Like is the best kind of science writing—deeply reported and researched, a witty investigation that’s precisely to my taste.” —Clive Thompson, author of Smarter Than You Think

“[Vanderbilt] is a generally amiable and thorough guide to a subject that can get either fussy or murky fairly quickly, and he has an obsessive determination to get to the bottom of something we exercise so often and unthinkingly we tend to take it for granted.” —Jennifer Szalai, The New York Times Book Review
 
“‘Why do we like the things that we like?’ This question, so deceptively simple, is explored to great and fascinating lengths in Tom Vanderbilt’s new book You May Also Like: Taste in an Endless Age of Choice.” —New York Post
 
“Vanderbilt delivers the explanations with ample documentation and enough humorous asides to make his book deliciously palatable the whole way through.” —BookPage
 
“Banish all thoughts of boredom: You May Also Like . . . is a lively exploration of the concept of ‘taste.’” —Stylist Magazine
 
“Vanderbilt is a skillful synthesizer, and You May Also Like is full of unexpected connections among seemingly disparate ideas.” —Felix Gillette, Bloomberg Businessweek
 
“A fascinating exploration of how human preferences emerge, why we like the things we do, and why tastes change over time. . . . [A] fascinating account that encourages readers to reflect upon their own preferences while making a compelling argument that those preferences can, and do, change with little conscious effort. . . . Essential for readers who are interested in getting a glimpse of the decision-making process at influential online media companies, as well as those who are interested in the processes that govern individual preferences and taste making.” —Library Journal
 
“[E]ntertaining . . . . [T]here’s much to behold in this exhaustively researched, intellectual assessment of human preference.” —Kirkus Reviews
 
“Vanderbilt has done extensive research into what factors determine a person’s preferences or tastes. . . . You May Also Like is an interesting read for anyone interested in the psychology of choice.” —CityScene Magazine

About the Author

TOM VANDERBILT has written for many publications, including the New York Times Magazine, the Wall Street Journal Magazine, Popular Science, the Financial Times, Smithsonian, the London Review of Books, among many others. He is a contributing editor of Wired UK, Outside and Artforum. He is the author of Traffic: Why We Drive the Way We Do (and What It Says About Us) and Survival City: Adventures Among the Ruins of Atomic America. He has appeared on a wide range of television and radio programs, from the Today Show to the BBC's World Service to NPR's Fresh Air. He has been a Visiting Scholar at NYU's Rudin Center for Transportation, a research fellow at the Canadian Centre for Architecture, a fellow at the Design Trust for Public Space, and a winner of the Warhol Foundation Arts Writers Grant, among other honours. He lives in Brooklyn, NY. The author lives in Brooklyn, NY.

Product details

  • File Size: 1605 KB
  • Print Length: 320 pages
  • Publisher: Vintage (May 10, 2016)
  • Publication Date: May 10, 2016
  • Sold by: Random House LLC
  • Language: English
  • ASIN: B013ZNK4LS
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #481,129 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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