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You are the Key: Unlocking Doors Through Social Selling Paperback
The Amazon Book Review
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Top customer reviews
The book only has one flaw that got in my way an that was the breaking up of the networks across the chapters causing them to repeat themselves. I think they could have covered all of the initial aspects, then set up each network thoroughly, then closed up with social selling as a whole. Jumping back and forth of a topic and then into each network made you have to go back and forth between them to validate what they referred to (or set it up if new).
The book does include many screenshots of steps making that helpful to follow along. I only found a few things that had already changed since they wrote this. But, that is the nature of social networks in how fast they change the UI and possibly where you click menus.
There are eight chapters in all with some resources at the end. I personally go against (and present in depth on it) some of what they instructed you to do in chapter 3 on setting up your social personas. I feel they have you giving too much information in some of the examples.
Overall, this book can walk any C-level person through creating social network accounts and using each as a tool to reach more prospects. I would try to look for each social network in each chapter and go through the book that way. Finish a network setup and understand how to use it before going on the next one.
Thanks to them for sending this over free for review. I had a great grasp of the total concept which made it a bit easier for me to dissect it.
The author is eager to point out the need to start blogging, either through your own blog, an online service like Google's Blogger, or LinkedIN Pulse. Do's and don'ts, use of multimedia, and tips for the tone of voice, length of articles and hyperlinks are given.
The next part of the book is concentrating on the search for your target audience through identification of prospects, distilled from leads. Both active (through interaction) and passive listening (setting up alarts, monitoring accounts and activity streams) are dealt with. And, of course ways to effectively approach and engage prospects are shown. On top of that a rather short chapter on enterprise level social selling is provided. Core, however is what you as an individual subject matter expert or provider of goods and service can sell through social networks. Although the many examples and screenshots from 2015's versions of networks will become obsolete in time, the principles covered will be valid longer. A book to guide your next social selling experiment.
I received this product in exchange for an honest review
While the book is written in the formal style of English most commonly used in parts of the former British Empire, which might make it somewhat difficult for the more informal American reader, the advice it contains makes it worth the effort.
Particularly useful is the attention given to each of the social media platforms, complete with screen captures that effectively illustrate the book’s main points. Whether you’re a freelancer, a small entrepreneur, or a sales representative for a larger company, there is value to be gained from reading and re-reading this handy reference.
As I previously mentioned, the book is written in a very formalized style that many American readers will find unfamiliar, and in some places, difficult to easily comprehend. Reading carefully, however, and making notes to help clarify points, makes it worthwhile in the end.
I received a free copy of this book in exchange for my unbiased review.
Most recent customer reviews
and found this book related to my surname i.e. Chamaria xD
it seems to be a nice book.Read more