- File Size: 472 KB
- Print Length: 116 pages
- Simultaneous Device Usage: Unlimited
- Publication Date: August 30, 2014
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B00N6TZ19M
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #50,641 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
YouTube Black Book: How To Create a Channel, Build an Audience and Make Money on YouTube Kindle Edition
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Requirements, but needs more practical steps for entering into the game of managing the YouTube experience.
This is a great book for those just starting out and still thinking about starting a channel.
Unfortunately, there were quite a few typos which I know some people get really upset about. I noticed it but the rest was so good it was easily overlooked.
I am using a cheap video camera (Sony Handycam) that produces only adequate video quality and does not have an attachment for an external microphone. Steele emphasizes what I had already intuited – a good microphone is essential. He strongly recommends a cordless lapel mic. Since I had been thinking about it in the first place, that is an easy sell.
He recommends several kinds of video camera naming the Canon brand more often than others and naming prices from $1000 and up. Oops. Time to rethink my budget. But he is right.
He recommends a couple of video editing packages. He is an Apple user and is fond of Apple's Final Cut Pro X. I am a Windows user getting by with Movavi software which cost me only a little over $100. So far I'm satisfied, but I will reread this section when I change my mind.
He has some good and inexpensive advice for tripods, lighting, and other paraphernalia that one needs to get set up.
Now we come to the money part. His bottom line is that YouTube is not going to make you rich, but it could be the foundation of an empire that does. The cornerstone of that empire is the only thing you own, your web domain. Let twitter, Facebook, even YouTube come and go, you will still own your domain.
It is clear that you have to make big numbers in order to make a little money. Still and all, there are lots of eyeballs out there. He has what seemed to me to be pretty good ideas on advertising yourself, letting the world know you are there, and creating (more lucrative) tie-in products. It will take hard work.
I'll end this review with the observation that a book the cost $2.95 it's worth the money even if you only get one idea out of it. This has many more than that. Moreover, it is written in a pleasant, conversational manner that makes you want to become personally acquainted with the author.
A five-star effort for all of the above.
I really like the conversational tone of this book. The author gives step by step instructions for building a YouTube audience and monetizing your channel in non-obvious ways.
I liked the step-by step playlist section, as well as the section describing the day he launched products.
This is a quick read without a lot of fluff. I finished it in 2 days during my commute, so maybe it would take you 3 hours max to finish it. For once, I couldn't wait to get on the subway so I could read my book!!!
This is a must for any current YouTube creator who isn't getting the results they want, and will be especially helpful if you have a "how to" type channel.
If I could ask for anything more, it would be hard numbers. $$$ The author is pretty vague about money made on products etc. His idea of a decent income may not be my idea of a decent income and vice versa. So instead of saying you made more than your salary, say you made $80,000 or give a range like mid 5 figures or high 5 figures. I also would like to know how he pays "the talent", but maybe I'm just being nosy.
I'm still giving the book 5 stars because I can. I really liked the book for its actionable tips. I've already scripted out two videos after a long hiatus from YouTube and this book re-inspired me. I literally had to dust the cobwebs off of my istabalizer. How sad is that? :)