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Young World Rising: How Youth Technology and Entrepreneurship are Changing the World from the Bottom Up Hardcover – June 8, 2010
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"Every new generation gets a lot of attention, though it's not always positive. But if millennials have been scrutinized more closely than any generation since the 1960s, it's because of one factor; they're plugged deep into the internet and have the skills to make the most of its opportunities. Salkowitz's book takes this idea and runs with it, globally. He shows how tiny startups in India, Brazil and other nations whose populations trend young are building online businesses on investment shoestrings, collaborating with others in their cohort (often across borders) and creating innovative approaches to maximize minimal resources." (Delta Sky Magazine, July 2010)
"I highly recommend the insightful and visionary book by Rob Salkowitz, to anyone seeking a more complete understanding of the youth based entrepreneurial ITC boom sweeping the developing world. The book will inspire governments, corporations, international organizations, and non-governmental agencies to seek fresh, market based initiatives to ensure that the entrepreneurial revolution continues without being derailed by special interests..." (BlogBusinessWorld, July 31, 2010)
"The world-changing ideas of the near future might not come from settled, industrialized countries, or even from 10-ton economic gorilla China, argues Salkowitz, but from the developing world. Their populations are extremely young, driven to improve their lives, and have unprecedented access to and familiarity with technology." (CIO Magazine, July 13, 2010)
"Three forces are reshaping the world of the 21st century: youth, ICT and entrepreneurship," says Rob Salkowitz in Young World Rising. While he believes these intertwined forces will have some impact in the Western world, he expects them to completely remake business in less developed nations with populations that skew toward youth, including India, Vietnam, Nigeria, South Africa, Ghana, Mexico and Columbia. Tech-savvy twenty-something's with mobile devices in hand will figure out ways to serve base-of-the pyramid markets, he says-and then scale their operations globally to rewrite the rules of business." (BizEd, July/August 2010)
From the Inside Flap
It's the business story of the decade: all around the world, young people wired with unprecedented access to networks and information technologies are poised to transform the global knowledge economy from the bottom up. Armed with new ideas, new ways to engage customers, new solutions to age-old problems, and new organizational models, businesses in youthful emerging markets like India, South Africa, Brazil, the Philippines, Nigeria, Mexico, Indonesia, Colombia, and Vietnam are changing their futures—and ours.
Intelligent, timely, and compelling, Young World Rising by Rob Salkowitz—author of Generation Blend and coauthor of Listening to the Future—spells out how your organization can engage with these young entrepreneurs in a variety of ways to create new market opportunities and drive sustainable growth in the wake of the global recession.
Young World Rising offers a close-up look at the emergence of a new ethos of entrepreneurship fueled by the spread of network connectivity and the titanic ambitions of a generation of young people more than 4 billion strong. It explores how the Net Generation, global in scope and marinated in digital technology, is blending social and commercial goals, reinventing organizations, and making ingenious use of networks and mobility to build an equitable economy for the twenty-first century.
How can your business engage with new partners in new markets? How can you tap into the opportunities of Young World innovation and growth? How can Young World talent bolster the aging workforces of Europe and North America? What are the opportunities for cooperation—and competition—as Young World businesses rise to the fore? Young World Rising challenges today's organizations to keep pace with the global flood of innovation.
Rich with research and studies, this book gives voice to the rising entrepreneurs around the world, exploring the similarities and differences in the attitudes of the Net Generation in developed and emerging countries. If you're curious about where the future of work is headed, you need look no further than Young World Rising.
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Salkowitz is a very good storyteller and his book is written in tight, accessible prose. I appreciated that YWR provided my students concrete examples of young entrepreneurs, cross-sector partnerships, and the intersection of technology and social change. There were times where country-specific descriptions left me with questions still unanswered, but the nature of the book is snapshot and many of the cases were nascent and their stories are very much still unfolding. My students appreciated that the book shifted their thinking from "What can we in the West offer emerging markets?" and instead made them think, "What changes will the West have to make in how we engage with emerging markets given the innovation afoot?"
From searching out Young World innovators to developing Young World markets, this book contains compelling demographic evidence that small businesses in the US can find (will need to find?) ample opportunities in the developing world outside of China and Russia in the years and generations to come.
Another case study that intrigued my interest is of three entrepreneurs from the mountains of coffee-growing region of Colombia, who created an innovative touch-screen display to enable visually-impaired students to experience online educational material. The solution was not developed in any high-tech corporate lab. Instead, it was created by students, who are generally expected to start a family and grow coffee, as a prototype for a thesis in computer science. These stories not only give hope but also reiterate that age and place is no barrier to innovation.
I thought this book is a very good read for global executives, who are looking to penetrate the BOP markets. Also, there are many fascinating theories and statistics that suggest why China is not part of the Young World Rising discussion (which was very interesting to read) while elaborating on what are the forces that are reshaping the world. Salkowitz explains in his book that the "Old World" and the "Young World" are not necessarily in competition - they each need each other to make sure the human race can survive as we hit the peak planetary population of ~10 billion by mid-century.
The book is full of interesting information and point of views that you would not find in any of your typical news sources; YWR is among one of those books that you can't really put down, but when you do, you come back for more really quickly. I strongly recommend this book to anyone, really enjoyed reading it a great deal!.