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Your Band Is A Virus - Expanded Edition by [James Moore]

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James Moore

Your Band Is A Virus - Expanded Edition Kindle Edition

by James Moore (Author) Format: Kindle Edition

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“Your Band Is A Virus! Expanded Edition” is the bigger and better version of the bestselling book "Your Band Is A Virus - Behind-the-Scenes & Viral Marketing for the Independent Musician". Almost double the size of it's predecessor, "Your Band Is A Virus! Expanded Edition" is the ultimate music marketing guide for serious independent musicians and bands.

Independent musicians in 2012 find themselves more confused than ever before, and finding good information can be a challenge. "Your Band Is A Virus - Expanded Edition" suggests a neutral and clear perspective, rather than feeding any industry illusions of jumping from the jamspace to Rolling Stone.

Advocating presenting the right product to the world, timing a release properly, promoting to music blogs and publications with a personal touch, outsourcing and freelancing your way to success, building a virtual army of allies, bloggers and writers, embracing the free music model, thinking outside the box, and building on every achievement, "Your Band Is A Virus" presents a very human, actionable and rational approach to music marketing coming from James Moore, an independent promoter who has tried all the tactics himself, and writes in a humorous and conversational tone.

"The intention of the book is to completely wipe out many of the misconceptions musicians have when it comes to music marketing. I'm a music promoter without a fancy title. This book wasn't written by an entertainment lawyer or a label CEO. I'm DIY and I write about what has worked for me over the last few years, and many of the ideas I'm happy to say just don't get talked about anywhere else. It's all straight talk and actionable advice, and I feel it's the most valuable music promotion book available today. Musicians have the most trouble and confusion about generating press, so that's what I mainly focus on. There's a lot of misinformation and fantasy realities out there, so the intention is to inspire and bring some clarity to artists" says Moore.

This special expanded edition also includes an industry insiders interview series featuring legendary producer Stuart Epps (Led Zeppelin, Elton John), HIP Video Promo CEO Andy Gesner, Justin Wayne of the Justin Wayne show, Katie O'Halloran of Ithinkiloveit.com and Crystal Lee of Vandala Concepts Magazine.

Review quotes:
"Bottom Line: This book can really change your life." – Indie Music Digest

"James Moore's book is one of the most effective books on music marketing and promotional strategies." - Examiner.com

"Whether you’re just starting out, looking to expand your band’s fan base, or just want to revamp your web presence — or even if you want to become one of the people who helps bands do this stuff — we can safely highly recommend Your Band Is A Virus." - Aarti Kelapure, Evolver.fm

"The beauty of this book is that Mr. Moore covers topics that will be hard to find anywhere else and also the style of writing is very easy to read and follow. This book can help Indie artists & bands gain major exposure all on their own." - Jimmy Rae, SKOPE Magazine

"Your Band Is A Virus" is jam packed with tips of the trade and is a viral marketing guide to success. – Muzicnotez.com

"Although James Moore may be perceived as my competition in the business, I proudly support this book and believe it has much to offer all artists. Its main goal is to empower artists by giving them simple, actionable steps that they can implement as they read." - Laurena Marrone, Grit PR

"I myself have spent many years promoting in the music industry working with various record labels, primarily Universal Records South doing New Media marketing. I worked with CMT, AOL, and MTV – and the same unique marketing tactics I used to promote these signed musicians are covered in this e-publication holding nothing back!" - Streetblast Media

Print length

192 pages
Language

English
Publication date

November 25, 2012
File size

1163 KB
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Editorial Reviews

Review

"Bottom Line: This book can really change your life." - Indie Music Digest
"Your Band Is A Virus - Expanded Edition," is inspiring, relevant and informative." - Examiner.com
"Buy this book." - Target Audience Magazine
"We can safely highly recommend Your Band Is A Virus." - Aarti Kelapure, Evolver.fm
"Something for everyone, regardless of your specific role within the music industry." - Thinklikealabel.com
James Moore's book, "Your Band is a Virus", is an incredible starting point and will help you set a plan to make your dreams come alive. 5 out of 5." - Rebecca Hosking, SKOPE Magazine
"One of the premiere promotional tools available to independent musicians who have a strong desire to succeed in today's music business." - Senseitional, Editor, I Am Entertainment Magazine
"This book has meat." - Heather Jacks, The Noise Beneath The Apple
"There are hundreds, if not thousands of relevant links in this book." - Two Guys Metal Reviews
"If you read Malcom Gladwell's best-seller "The Tipping Point" and you were wondering "now how do I apply this to market my music?"- Moore is here to answer your prayers." - Red House Reviews
"If you're an Independent band, then this book is a MUST read." - The Mosh Pit Music
"A complete marketing guide for musicians." - Musicperk.com
"Mr. Moore's knowledge becomes advice for us all." - Your Spokesman Speaks
"Your Band Is A Virus" is jam packed with tips of the trade and is a viral marketing guide to success. - Muzicnotez.com
"Highly recommended for anyone who is looking to sell their art form for public consumption." - Nathan Pike, All What's Rock

From the Author

Hi everyone, I'm particularly excited about releasing "Your Band Is A Virus - Expanded Edition", as the main goal of the book was to have a real, human conversation free from hype and illusory promises. There is so much unnecessary talk in the music industry, and it's easy to become distracted. The over-arching philosophy has become convoluted and confused, and artists are confused too.With my experience being a music promoter working only with "music with depth", my perspective, I feel, is radically different from many others in the business. While I do explore avenues on making more money, my main expertise and passion is getting high amounts of press and coverage for meaningful art. So if you play music with depth, or even if you're an entrepreneur or small business owner looking for creative ways to get your product known, I'd love for you to join the conversation. I hope you enjoy the book.Sincerely,James Moore

Product details

ASIN ‏ : ‎ B00ADPGIXK
Publisher ‏ : ‎ James Moore; 2nd edition (November 25, 2012)
Publication date ‏ : ‎ November 25, 2012
Language ‏ : ‎ English
File size ‏ : ‎ 1163 KB
Simultaneous device usage ‏ : ‎ Unlimited
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 192 pages
Lending ‏ : ‎ Enabled

Best Sellers Rank: #1,343,974 in Kindle Store (See Top 100 in Kindle Store)
- #327 in Music Business (Kindle Store)
- #1,024 in Music Business (Books)

Customer Reviews:
78 ratings

About the author

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James Moore

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James Moore is a Canadian music promoter and author of the best selling "Your Band Is A Virus" music marketing book series. Growing up on artists like The Beatles, Public Enemy, Nirvana, and Tom Waits, he's always connected with music that spoke from the soul. He works directly with independent bands and solo artists through his company Independent Music Promotions Inc (www.independentmusicpromotions.com).

I.M.P works worldwide exclusively with "artists with depth". James has also contributed to a host of music publications such as The Muse's Muse, Skope Magazine, Target Audience Magazine, Evor, and Music Think Tank. His work, most notably his "Can We Get In Pitchfork?" piece, has become one of the most shared pieces on Music Think Tank, having been spread by the likes of CDBaby, Reverbnation, the Lefsetz Letter, the Indie Bible, Indie-Music.com, the DIY Daily and Buzzsonic.com.

Customer reviews

5 star		68%
4 star		19%
3 star		7%
2 star		4%
1 star		1%

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Amazon Customer

Detailed, Topical, and Helpfully Subversive

Reviewed in the United States on January 8, 2013

Verified Purchase

All musicians know that making music is a creative and emotional undertaking, and it can be wrenching to access the practical and challenging side of actually marketing and selling your music. James Moore's Your Band Is A Virus - Expanded Edition directly addresses the pragmatic side of the equation, showing how musicians can make the business of "making it" just as creative and irreverent as music-making itself.

Moore makes it very clear that he's not writing for the bedroom hobbyists and casual jammers out there. Your Band Is A Virus - Expanded Edition is meant to get people talking about and ultimately buying your product. Likewise, the book does not waste space with the decades-old paradigm of cozying up to record labels and A&R channels; his main focus is how independent musicians can harness the opportunities made possible by the Internet -- often in ways other than the "official channels".

Sure, there's plenty of general breezy advice along the lines of "get behind the scenes" and "get people talking", but the real wealth of the book is in the specific examples and links that Moore provides to kickstart your online media presence. He doesn't simply explain concepts like "social media" and "guerilla marketing", he gives real-world examples and alternatives that you can actually use. He doesn't gloss over SEO, he gives you actual tag markup to use on your site.

Moore won me over by not just admitting but actively encouraging the use of torrents to spread "pirate" copies of your music. It's this kind of forward-thinking that separates cutting-edge promotion from tired rehashes of marketing tips from bygone pre-digital days. There are good near-timeless tips on writing press releases and developing personal connections, but also by-the-numbers guides to get you to iTunes via CDBaby, and which of the video sharing sites are the most useful.

Downsides? Moore knows that delivering the message requires telling you what he's going to say, saying it, and then telling you what he's said. So there's quite a bit of repetition, and some might argue that the book could have been half the length by boiling it down to its core messages. On the other hand, it may be the second or third mention of an idea that really drives the point home -- for example, a reader who is still dubious about offering music for free during Chapter 5 might find themselves seeing the prospect in a different light when the topic comes up in the context of Crowd Funding.

I'll say it again, Your Band Is A Virus - Expanded Edition is a guide to Right Now, not two years ago or two years from now. Therefore, some of the most specific "how to" elements may need a little revision as new or re-tooled features pop up. But for the most part, all of the information in the book will be extremely valuable as long as there's artists who want to promote themselves -- in fact, you could very well launch your own full-featured music PR firm with little more than this book (and a handful of artists, of course).

One person found this helpful

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Miami teacher

A truly excellent independent guide to effective marketing for musicians

Reviewed in the United States on December 7, 2012

Verified Purchase

My son (like many teenagers out there) is in a band. And even I can admit that they are pretty good. And they want to succeed, get airplay, generate more fans, create buzz and basically "make it". So I started researching how they should go about marketing themselves to make that happen. There are a lot of good websites out there with good advice, but this book is - hands down - the best, most comprehensive guide to learning how to create an effective marketing plan for independent musicians and bands. The advice is no-nonsense, no-BS and you can tell the author has actual, practical experience from the musicians side of the table. He tells you what used to work (but doesn't anymore), what seems like it would work (but doesn't), what most bands do (that generally doesn't work), and (most important of all) what WORKS. I like his writing style, too - it is clear, easy to read and very personable. I learned way more about effective marketing for a band then I ever thought I would from an ebook although admittedly this is quite a long, thorough ebook. My son and his bandmates are reading it now and they are really impressed with the advice so far. The idea that I thought was the best - and that I have agreed to fund for my son's band - is the one about donating to the music blogs where you are hoping to get press from. Apparently most bands just send their press release and demo to the blogs, but never donate to the blogs themselves. It makes sense that the bloggers would be grateful and really take notice of the band who actually "votes" with their dollar and basically says that they like the blog. Obviously, they are going to give them good press! The part about writing an effective press release is really good, too. If you are in a band or are a musician or support an independent band who is trying to "make it", this book will help you create an effective plan of attack. Two thumbs way, way up.

One person found this helpful

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Top reviews from other countries

A. K. Sheikh

Good Practical Advice

Reviewed in the United Kingdom on April 4, 2015

Verified Purchase

I really enjoyed reading this book. It has a lot of ideas and techniques that you can use today, or add to your current plan, should you have one (and you should!) There are some great interviews at the back and I'll definitely be dipping into the book from time to time as it has so much packed in there. The copy should be proof-read, though, because there are many grammatical mistakes and incorrect punctuation that is somewhat irritating when they crop up very close to each other, making the whole presentation look sloppy. The actual content, however, is great and the writer's enthusiasm really shines throughout.

2 people found this helpful

George

Nothing you can't find yourself online.

Reviewed in the United Kingdom on May 27, 2021

Verified Purchase

Comprehensive advice, some of it obsolete by now in this ever changing industry. Nothing in it you can't find yourself on Google though. Also the bad formatting on the print, and weblinks make it obvious that this was primarily designed as an eBook, then chucked onto the printed format with little merit. Wouldn't recommend to anyone but total beginners.

Nina

Easy to understand and well worth reading!

Reviewed in the United Kingdom on May 6, 2013

Verified Purchase

I can highly recommend this book if you are wanting ideas on how to promote your music and the work involved.
I was looking for a book that would help me understand what marketing options are available for an independent artist. I am a singer/songwriter just starting out, a bit of a chocolate tea pot yet I have found it easy to understand and motivating.
Lots of ideas to put an action plan in place, then you got to work your socks off!
Good luck reaching for your star where anything is possible on planet Earth, a bit of research and knowledge goes a long way so happy reading!
Nina Santini :0)

[...]

One person found this helpful

Oddboy

Essential reading

Reviewed in the United Kingdom on December 27, 2013

Verified Purchase

This book is set out in a no nonsense language and covers all the areas required to promote your own band. To a degree it requires bands / publisists to emotionally disengage from the music and the process as a way of selling the music. I'm not deterimned to gain World recognition and domination for my music but this book gives enough tips and tricks to get a bit of a buzz going locally as well as more widely.

One person found this helpful

C Jenkins

Highly Recommend

Reviewed in the United Kingdom on November 30, 2012

Verified Purchase

Your Band Is A Virus, is a highly informative well written and researched book for anyone in a band wanting to promote to masses and make a true name for themselves. The book shows numerous great marketing strategies and exactly how best to make them work for you.

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