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Your Brand Should Be Gay (Even If You’re Not): The Art and Science of Creating an Authentic Brand Kindle Edition
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--Yanik Silver, author, Evolved Enterprise and founder, Maverick1000
"From my experience working with eight-figure companies--the ones that grow every year--it has everything to do with their brand. Re Perez has helped many of my friends build powerhouse brands. I strongly recommend you figuratively, 'come out of the closet' and devour this book right away."
--Michael Lovitch, co-founder, The Baby Bathwater Institute
"This book, like its author, is unique and full of amazing insights. Re Perez provides small business owners and marketing teams with actionable branding insights and a proven methodology to transform your brand and dominate the market."
--Daniel Marcos, CEO, Growth Institute
"When it comes to branding and authenticity, there's no one I know who exudes more brilliance in both than Re Perez. He has a unique ability to blend his strategic and creative thinking with his heart and soul."
--Ryan Deiss, co-founder of Digital Marketer
"There is the mind of your business and then there's the heart and soul. Re Perez is one of the smartest minds in branding, helping entrepreneurs get connected to the heart and soul. This book is his gift to all of us!"
--Nicholas Kusmich, world's top Facebook ads strategist
"If you want to uncover the coolest, most innovative, and utmost authentic version of your brand, this book will show you the way. You won't want to put it down because you'll fall in love with who you'll discover your brand to be."
--Suzanne Evans, New York Times best seller, Inc. 500 Honor Roll
"This book, like its author, challenges you to think in a different mindset than you are used to and comfortable with...it's a big stretch, however it's one that you will not regret. Embrace this book and implement the ideas contained within...you will never look back!!!"
--Howard O'Meara, chairman of Changing Habits (Australia)
"Re Perez cuts through all the jargon and hype to deliver a compelling and authentic brand experience that delivers increased revenue, regardless of the size of your business. Whether you read this book or see Re in person, your life will be changed for the better."
--Nathan Bailey, managing director of Changing Habits (Australia)
"We hired two other branding companies before meeting Re Perez. His approach was easier to understand. He had a better process and worked with the entire team to come up with a brand that got everyone excited. He will satisfy you and your team completely."
--Craig Handley, CEO of ListenTrust and best-selling author of Hired to Quit
"Working with Re Perez on my branding was arguably one of the most important things I did for my business. He set us on a path forward, clarified things for my team, and unified our message at every point--from who we talk to, how we talk to them, and what we stand for."
--Raj Jana, CEO and founder of Javapresse and Stay Grounded
"Re Perez is one of the smartest big-thinkers I know in the branding space. In working with him and following his process, my brand grew up and futurized. He put real meaning, direction, and structure around my brand. I even up-leveled as a human being."
--Shanda Sumpter, CEO and founder of Heartcore Business
"This book does for your business what full self-expression does for the soul. Re Perez shares the secrets behind discovering the soul of your business through discovering the soul of your authentic self. This book will show you step-by-step how to dig deep, innovate, and create an authentic brand people love."
--Malorie Tadimi, entrepreneur and founder of Malorie.com
"I connect with the most successful individuals in digital marketing every single month. So when great talent comes around, it's easy to spot. Re Perez has that level of talent. This book will challenge how you think about branding. Read it before your competitors do."
--David Gonzalez, founder of Internet Marketing Party
"Re Perez is masterful at his craft. His process is genius. His innate abilities are rare and can't be taught. If the term unicorn is used to describe a true master whose talent is one in a million, Re is a unicorn's unicorn. He is truly one of the most remarkable beings walking on the planet."
--Dan Hyman, lightworker and founder of Infinite Beginnings
"Working with Re Perez has been one of the best business investments I have ever made. I went from blending in with everyone else to instantly being positioned as the sought-after thought leader within my industry. If you want to crush the competition, then hire Re."
--Nick Unsworth, CEO and founder of Life on Fire
"Re Perez is a true professional with an extraordinary vision to differentiate your company and take your business to an entirely new level. If you're looking to set yourself apart from the pack, then I recommend Re."
--Maria Andros-Buckley, business and marketing strategist
"Re Perez is the real deal when it comes to authentic branding. After branding our company with Re, we were able to grow our events by 300%, charge four times more for our programs, and make it easier to scale our business."
--Brent Weaver, CEO and founder of UGURUS
"Working with Re Perez enabled us to reposition our company into exactly where we wanted to go by adding several layers to our business."
--Afrin Khan, CEO and founder of Red Elephant, Inc.
"Rebranding can be a pain in the ass process for a company. Our new brand opened up more markets for us to sell into and really gave us a bigger company image to fulfill our vision for growth. Re Perez wowed my team with his proven branding process."
--Tony Ricciardi, co-founder of ListenTrust
"In a noisy world, there are all kinds of manipulative techniques used to get more likes and followers. Re Perez's book is a gift for people to see themselves more clearly and embrace their uniqueness, rather than trying to change to match the masses."
--Christine Kane, CEO and founder of Uplevel You
"Working with Re Perez has made a huge impact on us personally and professionally. I have never experienced such an in-depth branding process. There is no comparison in the industry."
--Debra Berndt-Maldonado, co-founder of The Center of Jungian Positive Psychology
"Re Perez helped me create a company that couldn't be more me. Sales has become so easy because my brand is beautiful and compelling, and my ideal clients really know when I'm talking to them now."
--Julie Serot, The Dharma Circle
About the Author
- Publication date : February 25, 2020
- Print length : 248 pages
- Publisher : Lioncrest Publishing (February 25, 2020)
- File size : 4702 KB
- Word Wise : Enabled
- Text-to-Speech : Enabled
- Simultaneous device usage : Unlimited
- X-Ray : Not Enabled
- ASIN : B083PS8ZMH
- Enhanced typesetting : Enabled
- Language: : English
- Lending : Enabled
- Best Sellers Rank: #532,863 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
Top reviews from the United States
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That's why I decided to work directly with Re's company (Branding for the People) for a rebranding. Very shortly after starting the engagement, things started to finally come into clarity and alignment for us. I realized that, just like sales a marketing, there's a science and system to branding. Not only that, Branding is the throughline for EVERYTHING in the business, from sales and marketing to culture and operations.
Reading Re's book now is putting things into even clearer perspective. It's also great to learn about the backstory behind the evolution of all of his insights.
This book is a must-read for any entrepreneur who wants to take their business to next level
I have a new mindset.
"The old school approach is to be a 'sales-led company."
"The new school approach is to be a 'marketing-led company."
"The future is to be a 'brand-led' company."
-In a brand-led company, it’s not just the burden of the
sales or marketing teams to grow the business. Rather,
the entire company, from the CEO to the receptionist, is
unified and empowered around a singular Brand Purpose
and Brand Promise (two concepts we’ll get into later). In
addition, the company’s Brand Culture is now guided by
a set of Brand Values that guide every behavior and set of
actions that are “on-brand.” And, more importantly, each
and every employee lives the brand by internalizing: “How
can I deliver on the brand?” Then expressing the answer
through daily actions.
My favorite case study was Xtreme Lawn Care.
I have to admit when I saw the rebrand to Purple Care, I didn't get it at all. I understood the apprehension of the owner completely.
But when Re explained the science behind it, I was blown away.
As a result of the rebrand, Purple Care stopped losing customers to competitors for services their customers didn't know they offered.
This is the freshest book on branding you can get.
While reading though, you'll realize Re is laying everything out... his honesty, authenticity, and of course real-life strategies that will definitely help my business grow.
I love the stories he shares and how I can actually use the branding tips in my own small business. Not just for the fortune 500 companies.
And his definition of the word "Brand" helped me get more clarity then I've heard from other marketing experts.
Good stuff for sure and recommend for anyone looking to build a solid long term business.
Another quality I like about this book is that it is very balanced. It gives you both the "why" and the "how" of branding. Equal parts informative and inspirational--without leaning on too heavily on either.
As a copywriter, I keep this book on my desk and refer to it when thinking about how to bring out elements of "brand" I might be missing in the work I do. I was especially impressed with the "brand promise" section of the book that gives you the secret sauce of positioning.
Overall, this is great book for anybody looking to strengthen and expand their brand.
Top reviews from other countries
I am so excited to now have this book as my branding bible - having Re's step by step process to follow is priceless for my business.
Re has an incredible gift at demystifying branding. He's found a unique way to combine the science and art of such an intangible concept that is so widely misunderstood.
Packed full of actionable strategies this is an absolute MUST read for anyone in business.
(It's such an engaging read I finished it in one very enjoyable sitting!)
It is broad, covering a ton of really important things that aren't often understood.
It is deep, sharing nuanced insights into how each element of branding works.
It is practical, giving you real examples to help you apply to your own business.
And it is entertaining - the writing is great, and enjoyable to read!
If you're looking for one book to get your head around what branding is and how to do it well, this is the book for you!