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Your Brand Should Be Gay (Even If You’re Not): The Art and Science of Creating an Authentic Brand by [Re Perez]

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Your Brand Should Be Gay (Even If You’re Not): The Art and Science of Creating an Authentic Brand Kindle Edition

4.7 out of 5 stars 49 ratings

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Length: 248 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled
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Editorial Reviews


"The new rules for branding in the 21st century come down to one word: authenticity. Re Perez's book provides a beautiful blend of the art and science of branding, whether you're a global enterprise or an emerging entrepreneur who's disrupting the status quo."
--Yanik Silver, author, Evolved Enterprise and founder, Maverick1000

"From my experience working with eight-figure companies--the ones that grow every year--it has everything to do with their brand. Re Perez has helped many of my friends build powerhouse brands. I strongly recommend you figuratively, 'come out of the closet' and devour this book right away."
--Michael Lovitch, co-founder, The Baby Bathwater Institute

"This book, like its author, is unique and full of amazing insights. Re Perez provides small business owners and marketing teams with actionable branding insights and a proven methodology to transform your brand and dominate the market."
--Daniel Marcos, CEO, Growth Institute 

"When it comes to branding and authenticity, there's no one I know who exudes more brilliance in both than Re Perez. He has a unique ability to blend his strategic and creative thinking with his heart and soul."
--Ryan Deiss, co-founder of Digital Marketer

"There is the mind of your business and then there's the heart and soul. Re Perez is one of the smartest minds in branding, helping entrepreneurs get connected to the heart and soul. This book is his gift to all of us!"
--Nicholas Kusmich, world's top Facebook ads strategist

"If you want to uncover the coolest, most innovative, and utmost authentic version of your brand, this book will show you the way. You won't want to put it down because you'll fall in love with who you'll discover your brand to be."
--Suzanne Evans, New York Times best seller, Inc. 500 Honor Roll

"This book, like its author, challenges you to think in a different mindset than you are used to and comfortable's a big stretch, however it's one that you will not regret. Embrace this book and implement the ideas contained will never look back!!!"
--Howard O'Meara, chairman of Changing Habits (Australia)

"Re Perez cuts through all the jargon and hype to deliver a compelling and authentic brand experience that delivers increased revenue, regardless of the size of your business. Whether you read this book or see Re in person, your life will be changed for the better."
--Nathan Bailey, managing director of Changing Habits (Australia)

"We hired two other branding companies before meeting Re Perez. His approach was easier to understand. He had a better process and worked with the entire team to come up with a brand that got everyone excited. He will satisfy you and your team completely."
--Craig Handley, CEO of ListenTrust and best-selling author of Hired to Quit

"Working with Re Perez on my branding was arguably one of the most important things I did for my business. He set us on a path forward, clarified things for my team, and unified our message at every point--from who we talk to, how we talk to them, and what we stand for."
--Raj Jana, CEO and founder of Javapresse and Stay Grounded

"Re Perez is one of the smartest big-thinkers I know in the branding space. In working with him and following his process, my brand grew up and futurized. He put real meaning, direction, and structure around my brand. I even up-leveled as a human being."
--Shanda Sumpter, CEO and founder of Heartcore Business

"This book does for your business what full self-expression does for the soul. Re Perez shares the secrets behind discovering the soul of your business through discovering the soul of your authentic self. This book will show you step-by-step how to dig deep, innovate, and create an authentic brand people love."
--Malorie Tadimi, entrepreneur and founder of

"I connect with the most successful individuals in digital marketing every single month. So when great talent comes around, it's easy to spot. Re Perez has that level of talent. This book will challenge how you think about branding. Read it before your competitors do."
--David Gonzalez, founder of Internet Marketing Party

"Re Perez is masterful at his craft. His process is genius. His innate abilities are rare and can't be taught. If the term unicorn is used to describe a true master whose talent is one in a million, Re is a unicorn's unicorn. He is truly one of the most remarkable beings walking on the planet."
--Dan Hyman, lightworker and founder of Infinite Beginnings

"Working with Re Perez has been one of the best business investments I have ever made. I went from blending in with everyone else to instantly being positioned as the sought-after thought leader within my industry. If you want to crush the competition, then hire Re."
--Nick Unsworth, CEO and founder of Life on Fire

"Re Perez is a true professional with an extraordinary vision to differentiate your company and take your business to an entirely new level. If you're looking to set yourself apart from the pack, then I recommend Re."
--Maria Andros-Buckley, business and marketing strategist

"Re Perez is the real deal when it comes to authentic branding. After branding our company with Re, we were able to grow our events by 300%, charge four times more for our programs, and make it easier to scale our business."
--Brent Weaver, CEO and founder of UGURUS

"Working with Re Perez enabled us to reposition our company into exactly where we wanted to go by adding several layers to our business."
--Afrin Khan, CEO and founder of Red Elephant, Inc.

"Rebranding can be a pain in the ass process for a company. Our new brand opened up more markets for us to sell into and really gave us a bigger company image to fulfill our vision for growth. Re Perez wowed my team with his proven branding process."
--Tony Ricciardi, co-founder of ListenTrust

"In a noisy world, there are all kinds of manipulative techniques used to get more likes and followers. Re Perez's book is a gift for people to see themselves more clearly and embrace their uniqueness, rather than trying to change to match the masses."
--Christine Kane, CEO and founder of Uplevel You

"Working with Re Perez has made a huge impact on us personally and professionally. I have never experienced such an in-depth branding process. There is no comparison in the industry."
--Debra Berndt-Maldonado, co-founder of The Center of Jungian Positive Psychology

"Re Perez helped me create a company that couldn't be more me. Sales has become so easy because my brand is beautiful and compelling, and my ideal clients really know when I'm talking to them now."
--Julie Serot, The Dharma Circle

About the Author

Re Perez is the CEO, founder, and Chief Brand Strategist of Branding For The People, an award-winning branding agency that utilizes the diverse expertise in Fortune 500-level branding strategies, forward-thinking design, and conversion-oriented marketing best practices to create authentic, disruptive, and profitable brands. With a proven track record advising clients across 100+ different industries and professions, from high-growth entrepreneurs to expanding small-to-midsize businesses, his clients often credit him for doubling, tripling, or quadrupling their business and impact, while in the process transforming their approach to how they run their business and lives.

Product details

  • Publication date : February 25, 2020
  • Print length : 248 pages
  • Publisher : Lioncrest Publishing (February 25, 2020)
  • File size : 4702 KB
  • Word Wise : Enabled
  • Text-to-Speech : Enabled
  • Simultaneous device usage : Unlimited
  • X-Ray : Not Enabled
  • ASIN : B083PS8ZMH
  • Enhanced typesetting : Enabled
  • Language: : English
  • Lending : Enabled
  • Customer Reviews:
    4.7 out of 5 stars 49 ratings

Customer reviews

4.7 out of 5 stars
4.7 out of 5
49 global ratings
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Top reviews from the United States

Reviewed in the United States on February 28, 2020
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Reviewed in the United States on March 4, 2020
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Reviewed in the United States on February 25, 2020
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5 people found this helpful
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Reviewed in the United States on February 29, 2020
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Reviewed in the United States on March 6, 2020
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Reviewed in the United States on July 14, 2020
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Reviewed in the United States on February 25, 2020
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Top reviews from other countries

Julie Blackburn
5.0 out of 5 stars Best Branding Book I Have Ever Read!
Reviewed in Australia on February 28, 2020
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Nathan B.
5.0 out of 5 stars Literally changed my whole mindset
Reviewed in Australia on February 27, 2020
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Danny Iny
5.0 out of 5 stars Best book on branding that I've read in a long time
Reviewed in Canada on February 27, 2020