- Hardcover: 64 pages
- Publisher: Jackson Business Press; 1st edition (February 11, 2008)
- Language: English
- ISBN-10: 0980154308
- ISBN-13: 978-0980154306
- Package Dimensions: 7.1 x 5.1 x 0.5 inches
- Shipping Weight: 7.2 ounces
- Average Customer Review: 5 customer reviews
- Amazon Best Sellers Rank: #2,231,047 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Your Business Brickyard: Getting back to the basics to make your business more fun to run. Hardcover – February 11, 2008
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
About the Author
Howard Mann is the president of The Business Brickyard, a leading strategy, marketing and communication consultancy based in New York, and a founder of Sideshow Digital, an award-winning interactive agency. Prior to founding The Business Brickyard in 2001, Mann was the President of a premier customs broker and international freight forwarder with six U.S. offices and a network of over 35 agents worldwide. Mann currently works as an adviser to entrepreneurs and business owners. His highly focused workshops and year long programs help executive teams dig down to unlock the power of the perfect execution of the basics of business. His clients learn how to build brick-solid foundations that sustain growth and make their businesses more fun to run. In addition to consulting, Mann speaks and writes frequently about the importance of the basics and reconnecting to the passion that too often gets lost as businesses mature.
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
The content is broken into core components that benefit everyone from the seasoned CEO to the first-time entrepreneur. The book is beautifully designed and packs a visual punch for the reader; from the chapter headings to the "two-minute drill" summaries, all the way down to the representation of "football-as-brick" icon.
The 12 lessons (my favorites are: Reconnect with Your Purpose, Lose Your Nemesis, Singles and Doubles, Relationships Not Sales, Accelerate Through The Finish Line, and Escape Desk Gravity) are succinct and to the point -- the author knows you don't have time to waste, you have a business to run!
Part of the legend of Benjamin Franklin is that he spent quite a bit of time improving himself. He selected 13 virtues (Temperance, Silence, Order, Resolution, Frugality, Industry, Sincerity, Justice, Moderation, Cleanliness, Tranquility, Chastity and Humility) and set about improving himself in those areas. But he didn't try to do it all at once. He took one virtue at a time and specifically focused on trying to improve himself in that area for one week. I recommend that you do the same with this book. Choose one lesson and focus your attention on in improving (even just a little bit) in that single area for one week. Pick another area for the following week. And another. And another. And another. And another. And then go back and do it all over again.
It's time to go back to the brickyard, baby!
1. It's easy to read in one sitting (don't you love business books you can read - and reread - in 90 minutes?).
2. It hits the key fundamentals ("bricks") of running an effective business but includes the non-obvious - e.g. "lose your nemesis" (forget your competition), "pay fast" (and you'll be paid faster).
3. There are practical to do's at the end of each chapter ("Practice Drills") that would not have occurred to me to try - e.g. "rank your clients."
4. The size, look, and feel of the book makes it exceptionally reader-friendly (why can't all books be designed this way?).
I might have enjoyed a longer treatment of each business "brick," but at the same time I might have postponed reading it if it were not so attractively presented as a fast-read. It definitely leaves me ready for the sequel.