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Your Creative Brain: Seven Steps to Maximize Imagination, Productivity, and Innovation in Your Life Hardcover – October 5, 2010
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From the Inside Flap
Can sitting in front of a light box increase your creativity more than listening to a Bach concerto?
In Your Creative Brain, Harvard psychologist Shelley Carson explains that creativity isn't something only scientists, inventors, artists, writers, and musicians enjoy, but rather all of us use our creative brains every day at home and at work. Everyone has the ability to increase mental functioning and creativity by understanding and putting into play seven brain activation patterns Dr. Carson has coined the CREATES brainsets: Connect, Reason, Envision, Absorb, Transform, Evaluate, and Stream.
Step-by-step, Carson shows how these seven brainsets affect the way we experience the world around us and how each brainset contributes to the process of creative problem solving. The book is filled with entertaining (and often surprising) exercises, quizzes, and self-tests that will help you take advantage of your creative potential and enrich your life.
This vital resource can also help you meet the challenges and opportunities of today's complex world. The rulebooks for virtually every aspect of human endeavor and interactionfrom corporate life to personal life to dating and even parentingare being rewritten right in the middle of the game. So if all the old bets are off, how do you survive and thrive? The most important asset you have for negotiating this rapidly changing world is your creative brain.
Top Customer Reviews
I got an advanced copy of this book from a friend of mine in the media and I really enjoyed it. I know that Dr. Carson has been teaching at Harvard for years, but her voice and tone was anything but Ivy League Elitist. She makes the case that creativity allowed the cavemen to move beyond their basic way of life to pave the way to our modern accomplishments. She winds the ribbon of the caveman throughout her book in the form of lighthearted cartoons that provide unexpected and much enjoyed comic relief.
This book is packed with information, no doubt about it - each chapter is a description of one of the seven brainsets Dr. Carson sees as being involved in the creative process. Within each chapter is also a set of steps you can do to increase your ability to do that particular brain set. After going through the whole book, I felt like I had got the expertise and know-how of a whole semester course. My recommendation is to go slowly through the book, take your time with each chapter and allowing a chance for the information to sink in before heading into the next one.
I read lots of books that are supposed to help me do something, like be better at this or do that, and very few actually have me finishing them up thinking I really learned something. "Your Creative Brain" doesn't just regurgitate the same old tips on creativity you've heard 1,000 times - this is much deeper, much more insightful, and much more worth your time than any other self-improvement out there right now. I give this book five very enthusiastic stars!
The book is divided into three sections. Part I, "Meet Your Creative Brain" is a brief introduction into what creativity is and includes a series of tests that serve as guideposts for the remainder of the book. Here too, Carson delineates the seven steps of the model (brainsets) around which the book revolves, and describes each state of mind it represents: Absorb (openness and cognitive flexibility), Envision (mental imagery), Connect (divergent or associative thinking), Reason (convergent or deliberate thinking), Evaluate (judgmentalism), Transform (self-expression), and Stream (improvisation or flow). Learning your strengths and weaknesses from the testing in this section prepares you to engage with the thorough discussion of each brainset that follows in Part 2, "Training Your Creative Brain". And then, in Part 3, "Putting the CREATES Strategies to Work", she offers suggestions on how to develop flexibility between brainsets and apply each of them to our lives.
I began the book with some hesitation as I was concerned that it appeared to be yet another "10 steps to success in ...life, love, and everything else" guide. But I was compelled by the science, learned a great deal about the brain, and, after taking the tests and using many of the exercises, I feel that I have a larger definition of creativity.Read more ›
Once I started reading, I just could not put it down!
I am interested in creativity, but I think anybody, even people who aren't already interested, would enjoy this book.
Before I read the book, I read about Dr. Carson receiving teaching awards, and once I started reading, it was easy to see why she consistently wins teaching awards: The book is easy to read and understand, as well as being interesting and fun. I felt like I was sharing a cup of coffee with a wonderful friend. More than once, I found myself laughing out loud. I learned about creativity, and the most exciting part for me is that I also learned how to increase my own creativity. I am amazed that a book can be so well researched, yet so fun to read!
Most Recent Customer Reviews
This book made me think about the wonders of our brains! If could only make it work to the fullest!Published 4 months ago by Amazon Customer
A fascinating book full of insights, easier than not, to grant neurological information and lots of exersizes to practice creative thinking.Published 5 months ago by mickey
This book is a must read for all individuals looking to maximize their creativity. Dr. Carson brings a fresh perspective on the creative process from a research based lens. Read morePublished 8 months ago by Erin E Pearson
It put into words some of the ways that my brain works and I learned a lot about myself.
I hope others read it to learn more about themselves too.
I read this book for a class I took at my university called the psych of creativity. I really enjoyed the authors view of creativity and the exercises in the book were very... Read morePublished 11 months ago by Marc
I’ve been using Shelly Carson’s book, Your creative brain: Seven steps to maximize imagination, productivity, and innovation in your life, as the reading matter for the annual... Read morePublished 12 months ago by Mary Beth Averill