Your Customer Is The Star takes usfrom a real assessment of the millennial generation as customers to the new loyaltydynamic to the relentless reinvention of customer experience that allcompanies must act on now. Always insightful, this book offers a unique perspective and is highlyentertaining. The pages fly by." Rhonda Basler, Hallmark Business Connections
"Customer service is the last - and some would say critical -step in the marketing process but it has never received the attention of the holy 4Ps - product, price, promotion and place (distribution). Yetas customers face more and more choices as to where to spend their money marketers are beginning to realizethat customer service can be a factor in brand differentiation ascritical as the price or advertising message. Micah Solomon's new book from Forbes, Your Customer Is The Star, a follow-up to his excellent, full-length book, High-Tech, High-Touch CustomerService, represents the best thinking in a growing field. If you manage a business or a brand, this is must reading." Professor Frank Allen Philpot, George Mason University School of Business
From the Author
Micahwas recently named a "new guru of customer service excellence" by the FinancialPost. His most recent full-length title, High-Tech, High-Touch Customer Service, aswell as his perennial bestseller, Exceptional Service, Exceptional Profit have won multiple awards and beentranslated in more than a half-dozen languages. He is a regular contributor to Forbes.com andhis expertise has been featured in Inc. Magazine, BloombergBusinessWeek, CNBC, and the Harvard Business Review.
Anhands-on entrepreneur and business leader himself, Micah used, hands-on, thetechniques in question build his company into a market leader in themanufacturing and independent entertainment field--a story well known to readersof FastCompany and Seth Godin's marketing bestseller PurpleCow.
Micah was also an early investor in the Apple-related speechrecognition technology behind Apple's Siri. His expertise extends into a variety of fields including patientexperience in healthcare (opening keynote speaker, Cleveland Clinic PatientExperience summit) retail, hospitality, manufacturing, technology, banking and finance and other fields.Information, freeresources, and speaking engagement information from Micah can be foundat micahsolomon.com -- or email him directly firstname.lastname@example.org