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If you are a business owner like I am, I strongly recommend you pick up this book. Millennials are set to possess the greatest spending power of any generation to date and you need to know how they think and why they buy. Micah Solomon offers great insights into the Millennial generation and practical advice in how to engage them. (Being a millennial myself, I am still trying to figure out how he got inside my mind to such a degree…)
Also, as with Micah Solomon’s other books, his writing contains a lot of great information and data while being surprisingly entertaining at the same time. Read this book, you won’t regret it
I really enjoyed Your Customer is the Star. I read the paragraphs about Megan Millennial's hypothetical day (laying out step by step how a millennial shops and what her expectations are) out loud to my family because I couldn't stop thinking about that part for days after it.
Thanks to Micah for keeping the book short and content-rich (rather than traditional length with filler) - I'm 35 years old (so just excluded from the millennial generation..on paper, anyway) and I learned a lot. This book is highly recommended.
Great book for anyone that doesn't know or needs to remember to market to consumers from the "your dollars are King when you're the customer" perspective. Well written. Easy to read.
The book is well written , especially with real world examples. That separates this book from the others. Would recommend this to anyone who has to deal with customers on a day to day basis.
Great level of details, Easy to read and Understand, Great examples that made me realized how much of a Millennial I am, A must read, sweet and short, straight to the point! really enjoyed.
![Your Customer Is The Star: How To Make Millennials, Boomers And Everyone Else Love Your Business by [Solomon, Micah]](https://images-na.ssl-images-amazon.com/images/I/410K5DHFtoL._SY346_.jpg)
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