Circular and self-referential, Tim's whole program (this book and his 30 day email campaign) is geared toward enrolling you in his ($1200) secret stash of winning strategies. I followed his 30 day email campaign, which is designed to build a trust relationship between he and me, and to demonstrate the value of his experience. Problem is, it took more effort to glean the one valuable sentence from his daily email teaser than it was worth. Several other writers I asked to sign up with me, so I could have different opinions and sets of eyes on the prize, well not one of them made it all the way through. Does this mean they do not have the burning desire to be a successful writer? They lack the stamina to take their promotion to the next level? Maybe, maybe they are less tolerant of story-telling hype than myself. I was in it for the lesson of how it works.
I am a former columnist and am presently writing a memoir. I considered myself the perfect candidate for his pitch. Like binging on a Netflix series, the formula for each letter went from fun to flogging as I waded through the buddy-to-buddy feel of his teasing how he is going to tell you the secret to making this or that happen in the market. For all the words, there is very little substance.
As for the book, if anyone needs an intro to marketing their book themselves, it is $6 bucks well spent. The "connection" system Tom touts will be familiar to anyone who has multilevel marketed. The people you sell are encouraged to sell you. While this may sound awful, isn't it the basis of good word of mouth? Nothing wrong with that. The key is you have to start with a quality and/or desirable story/book. That is not the key for Tim, it is the key. No system will work if your work is not wanted. How do you find that out? Loan your book out to a wide group of folks for feedback. If it is positive then on to the next step, which may or may not be Tim's system. There is no magic pill anywhere so don't come looking for the easy way to sales.
Marketing your work will be much harder than writing it because you are a writer, not a marketer. Unless of course, you are Tim. ;-)
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