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Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich Paperback – September 16, 2008

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4.2 out of 5 stars 66 customer reviews
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Product Details

  • Paperback: 352 pages
  • Publisher: Simon & Schuster; Reprint edition (September 16, 2008)
  • Language: English
  • ISBN-10: 0743276698
  • ISBN-13: 978-0743276696
  • Product Dimensions: 6.1 x 1.1 x 9.2 inches
  • Shipping Weight: 14.1 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (66 customer reviews)
  • Amazon Best Sellers Rank: #83,567 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

3.0 out of 5 starsFun Read but Very Limited Practical Applications
By Artephius (. VINE VOICE on December 17, 2007
Format: Hardcover Verified Purchase
The last 5 years I have read many research papers on behavioral finance, so I have a fair amount of knowledge about its findings.

I first read Pompian's book Behavioral Finance and Wealth Management, and then a few weeks later read Jason Zweig's Your Money and Your Brain.

Pompian's book wins hands down from a practical viewpoint......how you can use behavioral finance findings as an investor or investment advisor. Pompian lists all 20 common biases, and then gives examples of how to deal with them. I also enjoyed his section on using Briggs Myers test results coupled with behavioral finance principles.....to develop better financial plans which fit people better.

Zweig's book is a fascinating read.......but when I got done......my question was.....How do I apply these behavioral finance findings to my investments or my client's financial plans? I would have to re-read Zweig's book......and develop the practical uses myself from his book. Pompian has already put this together for you in his book.

If you have never been exposed to behavioral finance, then maybe reading both books is a good idea. You can get a general over-view by reading Zweig's book first......then get practical advice on how to apply the findings from Pompian's book.

It is interesting that Zweig's book at $17 has an Amazon sales rank of 2,075......and Pompian's book at $38 is only ranked 38,940. I have always enjoyed reading Zweig's columns in Money magazine. It is interesting to see where future research in behavioral finance is headed in Zweig's book.......but in my opinion; you get more practical advice (or value) for the dollar from Pompian's book than Zweig's book.

To compliment this book.....Read more ›
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4.0 out of 5 starsTo Optimize Your Wealth, First Optimize Your Mind
By James East VINE VOICE on September 4, 2007
Format: Hardcover
The above is the premise of Jason Zweig's Your Money & Your Brain. As the research continues to mount that we are indeed more hardwired like our animal ancestors than we care to admit, it helps to know these hardwired systems in ourselves to more understand our response mechanisms that can and do trigger our emotions and ultimately our actions. To assist in this effort, the book highlights and goes into some detail of the more recognized emotions like Greed, Fear, Regret, and Confidence of which all play on our performance in life, as well, and even more so in optimizing our wealth in the investing process. Since the investment world and markets themselves are full of triggers that fool our brains into taking actions that in the end are not good for wealth optimization, this book will help you understand some of these triggers and hopefully avoid some of the actions they promote.

It was a treat to read this very well written (read as not too technical) on the pitfalls of our decision making and how we sometimes unknowingly do things that are against our own best interests. To illustrate with one of the topics of Confidence, we are hardwired to be confident because if we weren't we would more often then not be paralyzed to never be able to make a decision. However; when it comes to investments, we are mostly too confident in our own abilities which itself leads to overconfidence. For example, we believe that our own selected lottery ticket has a better chance of winning than someone else's selected ticket even though all of us know that the odds are the same for everyone. But when asked to give your ticket up for someone else's, the response is usually -- no way.Read more ›
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5.0 out of 5 starsInner Workings of the Investing Brain
By Allan S. Roth on September 4, 2007
Format: Hardcover Verified Purchase
As the title reveals, this book is about the inner workings of the investing brain. It not only explains the mistakes we all make, it takes the next step by telling us what we can do to become better investors.

First of all, this book will dispel any notion that our brains are predisposed to act only in ways that are about increasing wealth. As it happens, our financial decision-making is more about intangibles, such as avoiding regret and achieving pride. Never underestimate the value that comes with bragging about some brilliant investment to anybody who will listen.

Mr. Zweig explains that we really have two brains. Our reflexive brain gets the first crack at decision making, and is essentially based on intuition or how we feel. Our reflective brain, on the other hand, is more logical. The problem is that we usually don't know which part of the brain is at the switch when we make any decision. One key to maximizing wealth is to give the reflective brain some time to respond, and not to react immediately to our gut instinct.

Just when I thought the book couldn't get any better, I read the last chapter on "happiness." It explored the relationship between money and happiness. In spite of the lip service that is paid to believing that money doesn't buy happiness, we all seem to be on the treadmill of acquiring as much of it as we can. The disappointment sets in when we find that raise we got, or that windfall profit, doesn't actually make us happier for long periods.

In summary, content is fascinating but it is Mr. Zweig's writing style that kept me reading when I could barely keep my eyes open. It is a rare gem in its genre, a book that will change your way of investing and your life, and be fun to read.
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Most Recent Customer Reviews

3.0 out of 5 starsThree Stars

Need a lot of time to understand what he said and mean

Published 3 days ago by Dennis Nguyen
4.0 out of 5 starsGood advice on human blindspots to money matters.

Read ebook from library. Good advice on biases that people tend to have. Like the idea of an investing journal. Do think it could stress broad index funds more. Read more

Published 3 months ago by A. Scott
5.0 out of 5 starsFive Stars

Excellent book

Published 9 months ago by Gshockk
5.0 out of 5 starsGood Read--buy it

Anyone who invests money in the market should read this--I am already doing a reread and I have only had it for a few weeks. Read more

Published 11 months ago by F. Donald Hangartner
3.0 out of 5 starsFor Mature Investors

This book is about how the brain reacts to different situations involving losses and gains in investing and elsewhere in life. Read more

Published 12 months ago by Ratatosk
5.0 out of 5 starsYour brain, your money also your choices

This book is a good read for 3 folks :

Those who enjoy reading Daniel Kahneman - Heuristics and Biases school of decision making. Read more

Published 12 months ago by Anil
5.0 out of 5 starsFive Stars

If you like neuroeconomics stuff this is a good read.

Published 16 months ago by Michael Farrow
2.0 out of 5 starsThere are better investment books out there.

Not all that informative. There are better investment books out there.

Published 17 months ago by nature lover
5.0 out of 5 starsFive Stars

Great item, food for thought

Published 18 months ago by BlackWolf
4.0 out of 5 starsFour Stars

interesting insight

Published 19 months ago by GEORGE S.

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