- Publisher: Simon & Schuster; BC ed. edition (2007)
- Language: English
- ISBN-10: 141657347X
- ISBN-13: 978-1416573470
- Package Dimensions: 13 x 6.8 x 1.3 inches
- Shipping Weight: 1.3 pounds
- Average Customer Review: 77 customer reviews
- Amazon Best Sellers Rank: #1,309,269 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich BC ed. Edition
Use the Amazon App to scan ISBNs and compare prices.
"Ali: A Life" by Jonathan Eig
Ali: A Life is a story about race, about a brutal sport, and about a fascinating man who shook up the world. Learn more
Customers who bought this item also bought
What other items do customers buy after viewing this item?
Browse award-winning titles. See more
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
Your Money and your Brain was an interesting read. The author insinuated that we have two brains, the reflective and intuition which guides us to make decisions. We are too confident in our decision making and the fact is we don't know everything. Things should be thought out rather than instant instinct decisions.
Well written book and the price point was adequate. My only concern is how am I going implement the new found information to my brain and have both my brains retrained.
As a psychology or neuroscience book this one gets relegated to the "yet another gee whiz pop psychology book written by a non-psychologist." It's comparable to any of Malcolm Gladwell's books in style and readability, which is good, but it also suffers the same weakness, namely that the research and rather wild extrapolations, conclusions, and speculations are presented uncritically. Extrapolating from animal and human behaviors in a laboratory setting to complex and highly socialized behaviors in a natural setting is difficult to justify, and determining causality in the correlations between brain activity and behaviors is still a subject of hot debate and current research. Psychology has been subjected to one fad after another over the years (the various "schools of psychology" we kindly call them in retrospect) that have had popular appeal, but no real scientific basis. Don't be fooled. Although Neuroscience is a real science the leap to claiming that this or that brain activity or chemistry explains complex behaviors of humans in dynamic social situations is not.
The kindle version lacks inline references to the chapter notes (present in the print edition, I think). This not only misses one of the key advantages of eBooks but also eliminates easy access to the supporting research for the claims made. I have read other eBooks on Kindle that preserved the references as hot links to the notes and/or bibliography. I don't mind paying full cover price for an eBook if it's a decent conversion, but these kindle books have serious navigation issues even in the best conversions, so lack of hot linked footnotes and references is just about a deal killer.
Zweig demonstrates how humans have relied on our reflective systems as though our instincts were built for the problems we face today; however, the reality is that our instincts were built for survival purposes. Instincts have served us well for millions of years, yet the modern world renders survival intuition meaningless, and a reliance on these instincts for investment is not only irrational, but dangerous. Our tendency to search for patterns causes us to assume order where it doesn't exist, and as a result our instincts cause us to jump to unhelpful conclusions.
There may be a large difference in the knowledge base between the average investor and the manger of a multi-billion dollar hedge fund, but there is little to no difference in nature of irrational thinking. Zweig clearly illustrates why the playing field for poor thinking is level no matter what your status, and learning to defend against hasty and imprudent decisions cannot be overstated. Put best in his own words, Zweig states, "Over the years, I've grown convinced that there are only three kinds of investors: those who think they are geniuses, those who think they are idiots, and those who aren't sure. As a general rule, the ones who aren't sure are the only ones who are right."
This book is fully enlightening and will leave you with an improved awareness of the proper rationale for making money. Zweig has an exceptional grasp of the human intellect as well as a strong ability to present the material coherently and effectively. The result is a masterpiece that any investor should read.