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Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired, and Rewarded at Work Paperback – January 20, 2011
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From Publishers Weekly
Kleiman and Cooper are both accomplished public relations professionals (Kleiman having spearheaded PR for Hearst Magazines for 10 years), experienced in the use of public relations tools both classic, such as image shaping, positive language, and simple communications goals, and contemporary, like effective use of social media and managing your online presence. With their first book they seek to provide readers with both sets of tools, and a good amount of advice for how to use them. They believe that even non-celebrities can have a brand, and use this guide to gain promotions, raises, and other career successes. To that end, they offer readers simple suggestions, like run a spell check before sending a cover letter, never send an angry email, and always dress like you may have a networking opportunity (which means different things depending on your industry). The authors' style is straightforward, occasionally funny, and refreshingly free of pretention, resulting in a highly readable guide that may not be news to many, but just might save the skin of the few not already "in the know."
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"Be Your Own Best Publicist is your guide to standing out from the competition. From developing a communication plan to networking effectively, Jessica and Meryl will teach you everything you need to know about how to leverage PR for career success."
--Dan Schawbel, #1 international best-selling author of Me 2.0
"There's no marching band coming to play your tune, so it's up to you to make some noise at work. Jessica and Meryl lay out specific tactics to toot your horn, create your own magic, and let your star shine."
--Tory Johnson, CEO, Women for Hire and workplace contributor on ABC's Good Morning America
"To reach your goals, you need to have a clear strategy and the confidence to see it through. In Be Your Own Best Publicist, Jessica and Meryl show readers how to map out a plan for success using the skills, tips, and techniques that have helped them shine in their own careers."
--Julie Morgenstern, New York Times best-selling author of Organizing from the Inside Out and Never Check E-Mail in the Morning
"It has never been more important to have your own personal brand and to promote what makes you unique--and this goes for executives, small business owners, and everyone inbetween. In Be Your Own Publicist, experts Jessica and Meryl have illustrated how to cleverly use PR to build your own brand with some great ideas--not to mention some entertaining stories."
--Martin Lindstrom, brand advisor and author of New York Times and international bestseller, Buyology: The Truth and Lies About Why We Buy
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Top customer reviews
For anyone who is looking to gain a better understanding of PR, how to promote your brand, or turning yourself into your own success story, this is absolutely the book to pick up. “Be Your Own Best Publicist” lays out effective step-by-step actions to understanding your message and successfully getting it out. By thinking about – and then living – the ideas in this book, I am confident I will be able to “highlight my differences” in leveraging my uniqueness with my contacts. I’m happy and relieved to have found this book. Now I’m excited to get started implementing what I’ve learned.
Most of the book applies whether you're in your own business (as I am), looking for a job, or working for a company where you want to be acknowledged, get a raise, or be promoted. A really terrific part of this book is the workbook section "Your Personal PR Action Plan" at the end of each chapter. Don't rush through the book (although it's such an enjoyable read you'll want to keep going). Get out a pencil and do the exercises as you go along. Stop and think - writing things down makes them real and attainable. I already have a "to-do" list with some attainable business goals, just from reading this book and working through it.
Jessica Kleiman and Meryl Weinsaft Cooper have been there/done that - and have successfully been their own best publicists - so they know whereof they speak! I've already bought a couple of books as gifts for friends; that's how good I think it is.