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Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired, and Rewarded at Work Paperback – January 20, 2011
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From Publishers Weekly
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--Dan Schawbel, #1 international best-selling author of Me 2.0
"There's no marching band coming to play your tune, so it's up to you to make some noise at work. Jessica and Meryl lay out specific tactics to toot your horn, create your own magic, and let your star shine."
--Tory Johnson, CEO, Women for Hire and workplace contributor on ABC's Good Morning America
"To reach your goals, you need to have a clear strategy and the confidence to see it through. In Be Your Own Best Publicist, Jessica and Meryl show readers how to map out a plan for success using the skills, tips, and techniques that have helped them shine in their own careers."
--Julie Morgenstern, New York Times best-selling author of Organizing from the Inside Out and Never Check E-Mail in the Morning
"It has never been more important to have your own personal brand and to promote what makes you unique--and this goes for executives, small business owners, and everyone inbetween. In Be Your Own Publicist, experts Jessica and Meryl have illustrated how to cleverly use PR to build your own brand with some great ideas--not to mention some entertaining stories."
--Martin Lindstrom, brand advisor and author of New York Times and international bestseller, Buyology: The Truth and Lies About Why We Buy
Top Customer Reviews
Most of the book applies whether you're in your own business (as I am), looking for a job, or working for a company where you want to be acknowledged, get a raise, or be promoted. A really terrific part of this book is the workbook section "Your Personal PR Action Plan" at the end of each chapter. Don't rush through the book (although it's such an enjoyable read you'll want to keep going). Get out a pencil and do the exercises as you go along. Stop and think - writing things down makes them real and attainable. I already have a "to-do" list with some attainable business goals, just from reading this book and working through it.
Jessica Kleiman and Meryl Weinsaft Cooper have been there/done that - and have successfully been their own best publicists - so they know whereof they speak! I've already bought a couple of books as gifts for friends; that's how good I think it is.
For anyone who is looking to gain a better understanding of PR, how to promote your brand, or turning yourself into your own success story, this is absolutely the book to pick up. “Be Your Own Best Publicist” lays out effective step-by-step actions to understanding your message and successfully getting it out. By thinking about – and then living – the ideas in this book, I am confident I will be able to “highlight my differences” in leveraging my uniqueness with my contacts. I’m happy and relieved to have found this book. Now I’m excited to get started implementing what I’ve learned.
This is a must buy for anyone who wants to succeed in business!
Most Recent Customer Reviews
Great insight on how to market yourself by being your own publicist. Great ideas!Published 18 months ago by Terri Oliver
Be prepared. Be nice. Pitch relentlessly but don't be a pest. Nothing new in this book. Waste of time and money for any junior PR specialist.Published 24 months ago by Andrey beshkov
I really ejoyed this book. I'm a publicity student and this book helped me view things in another perspective. Easy reading!Published on November 19, 2012 by Nanim
I'm a middle manager trying to get to the next level in my career and found this book to be a great resource. Read morePublished on July 23, 2012 by Paul Cenzoprano
This book is a wonderful guide! It gave me confidence as I navigated a career change from education to PR, and after I used Jessica and Meryl's tips to rework my cover letter, I... Read morePublished on February 23, 2012 by rmriordan
Have you ever created a PR action plan for your career? Do you know what a PR Action Plan is? I certainly didn't until I read "Be Your Own Best Publicist". Read morePublished on August 5, 2011 by Ruth Mesfun
What a great resource of tips and lessons learned that would be useful to anyone trying to promote themselves or their business. Easy to read and apply...loved it.Published on May 24, 2011 by Leigh A. Hurst